Vai offline con l'app Player FM !
How Marketing Attribution Failed us All
Manage episode 453341633 series 46941
We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the layered brilliance of Paul’s Boutique by the Beastie Boys, this episode offers practical tips for marketers to balance data with storytelling and embrace imperfection in the customer journey.
253 episodi
Manage episode 453341633 series 46941
We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We explore how over-indexing on data risks stifling creativity and why attribution often fails to capture critical interactions like word-of-mouth. Inspired by the layered brilliance of Paul’s Boutique by the Beastie Boys, this episode offers practical tips for marketers to balance data with storytelling and embrace imperfection in the customer journey.
253 episodi
Tutti gli episodi
×![On the Record by Leadpages podcast artwork](https://cdn.player.fm/images/45183/series/sxvJei64Y6bjtRhD/32.jpg 32w, https://cdn.player.fm/images/45183/series/sxvJei64Y6bjtRhD/64.jpg 64w, https://cdn.player.fm/images/45183/series/sxvJei64Y6bjtRhD/128.jpg 128w, https://cdn.player.fm/images/45183/series/sxvJei64Y6bjtRhD/256.jpg 256w, https://cdn.player.fm/images/45183/series/sxvJei64Y6bjtRhD/512.jpg 512w)
![On the Record by Leadpages podcast artwork](/static/images/64pixel.png)
1 Champion Your Community (Lloyed Lobo) 1:00:19
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.