Aaron Draplin: Draplin Design Co. – Having fun and helping underdogs win

One More Question

Highlights from the conversation:

• I like the idea that a couple moves from me help fuck with the people who had 100 moves to make
• Man, I'm just going to have fun with this. I'm not going to worry about what is and isn't the right thing to you know, to get me into the cool room. I'm just gonna do it
• If you're just starting out, it's about knowing how to play the deck of cards, when to play them, how to enjoy them, and how to make this stuff fun
• You look at a brand, you want to trust it, and you want to believe in it. And you don't want them to let you down. If they make lots of profit, a little profit, I don't really care. This helps me make my life better.
• Brands can just be decent humans, and companies can be decent humans and they can just treat humans the way they want to be treated. That makes for a better world, a better experience, more loyal customers, and, in the long run, more money
• Slow and steady wins the race, and also feeds the soul

More about Aaron

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Lego, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps “Out West.” His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after.

In April 2000, much to the chagrin of his proud Midwestern roots, he accepted an ill-fated art director position with SNOWBOARDER magazine. He won “Art Director of the Year” for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat’s ass.

Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted and rolled up his sleeves to work on the Gravis, Helly Hansen and Nixon accounts.

The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. All these years, he’s proud to report that he’s managed to “keep everything out of the red.” He rolls up his sleeves for Coal Headwear, Cobra Dogs, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that.

He’s been fiercely independent since 2004, and isn’t going back anytime soon. He lives and works out of a backyard shop in an undisclosed location on the mean streets of Portland, Oregon.

Find Aaron here:

Website | LinkedIn

Show notes

People:

• AOC

Companies and organisations:

• Cobra Dogs
• Field Notes
• Timex
• Coal Headwear
• Union Binding
• Target
• Walmart

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

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