Minisode: How to Grow Your Audience Through Omnichannel PR Strategies
Manage episode 346011842 series 2797941
In this episode, your host, Lexie Smith walks listeners through omnichannel PR strategies and how to grow your audience through multi-touchpoint campaigns. Packed full of real-life examples and actionable tactics, this minisode was inspired by an actual lecture Lexie led for Texas Tech University.
Here’s what you’ll learn:
- The definition of omnichannel marketing and how it translates to developing an omnichannel PR strategy
- How omnichannel PR strategies can be leveraged to develop multi-touchpoint campaigns that can increase brand awareness and grow your business
- Real-world examples of omnichannel PR strategies and campaigns and what outcomes transpired from such
- Why and how you can leverage a singular marketing or PR tactic across a multitude of platforms - both virtual and IRL
- And much more about omnichannel PR strategies
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126 episodi