Episode 25: Sandy Petersen

Player Lair Podcast

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27:13

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

4 anni fa 1:01:42

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Sandy Petersen has been creating RPGs, video games, and board games for over 40 years!
He's been on the team of successful video games like Age of Empires, Civilization, Doom, and Quake.
In 2013 he returned to the tabletop realm with the successful Kickstarter project Cthulhu Wars.

He is now the founder of Petersen Games, and in addition to the Cthulhu Wars game line, has designed the Orcs Must Die board game, Glorantha: The Gods War, and upcoming projects.
Episode hosted by Ivan Alexiev and Nikola Petrov. Thanks for listening!

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42 episodi

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Episode 25: Sandy Petersen

Player Lair Podcast

published 4 anni fa

MP3•Pagina principale dell'episodio

Send us a text

Support the show

42 episodi

#Lifestyle #Games and Gambling #Hobbies #Player Lair #Board Games #Game Design #Kickstarter #Board Game Design

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