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Brands & fans in sport & entertainment in 2023

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Manage episode 349567162 series 2419580
Contenuto fornito da Stella Bayles. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Stella Bayles o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment.

Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms.

Now at MKTG as Vice President of content and communications, Amar and has team are experts at understanding fans on a deeper level and often on a large global scale.

In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.

We talk about the rise in sports professionals and football players specifically being more influential in 'cause awareness' and therefore brand's activity around them.

We look at what generation of fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.

This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.

You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU

Follow Amar's sports marketing newsletter and on Twitter:
https://thesportsmarketeer.substack.com/
https://twitter.com/amarjourno

Special Guest: Amar Singh.

  continue reading

53 episodi

Artwork
iconCondividi
 
Manage episode 349567162 series 2419580
Contenuto fornito da Stella Bayles. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Stella Bayles o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment.

Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms.

Now at MKTG as Vice President of content and communications, Amar and has team are experts at understanding fans on a deeper level and often on a large global scale.

In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.

We talk about the rise in sports professionals and football players specifically being more influential in 'cause awareness' and therefore brand's activity around them.

We look at what generation of fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.

This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.

You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU

Follow Amar's sports marketing newsletter and on Twitter:
https://thesportsmarketeer.substack.com/
https://twitter.com/amarjourno

Special Guest: Amar Singh.

  continue reading

53 episodi

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