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Encoded - Transmedia as Storytelling and Marketing
Manage episode 174040164 series 1320235
Contenuto fornito da Producers Guild of America Kevyn Fairchild and Producers Guild of America. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Producers Guild of America Kevyn Fairchild and Producers Guild of America o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Transmedia isn't just about marketing an existing property, it's also about telling stories in ways that engage audiences that aren't possible in the traditional broadcast model.
In this episode of Produced By, Campfire's Vice President of Creative, Mike Monello; Creative Director, Nick Braccia; and Creative Technologist, Mark Harris drop by to discuss the production and technology behind Campfire's multi-CLIO award winning project Possession Begins.
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