Be Your Own Samantha Jones — PR Advice for Indie Retailers ft. Nora Wolf of Wolf Craft + Wolf PR

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Have you ever wondered if one good piece of press could make your shop successful forever? That’s the magic of public relations! (Sort of.) This week, we have Nora Wolf of Wolf PR and Wolf Craft on the podcast to give us the rundown about what PR can do for small businesses...and what it can’t.

In this episode we cover:

• What PR is and isn’t (especially now that everything’s digital)
• When it makes sense to work with a PR agency
• Why good photos are SO important for your products
• How to craft a successful pitch
• When to pitch print vs digital vs holiday features

Tune in to learn why all you need for PR success is one product, good pictures and a story. Plus! It’s time to start pitching holiday gift guides & we’ve got a workshop to help you out. ⤵️

“How to Increase Brand Awareness with Holiday Gift Guide Press” MAY 16th at 10AM EST

Want to learn how to take advantage of the biggest PR opportunity of the year for product-based businesses? During this FREE workshop with Nora & Janine you’ll learn:

• Why the holidays have 5x the amount of press opportunities
• Why gift guides should be your media outreach priority if you sell products
• How gift guide press can supercharge your end of year sales goals
• When to pitch gift guides editors so you don't miss out on this great media opportunity
• 5 insider publicist tips so you're sure your product is ready for gift guide outreach

Register for the workshop here.

If you want more from Nora, here are the PR goods —

• Find Nora at Wolf Craft & Wolf PR
• Get Nora’s free Pitch the Media Mini Course
• Get Nora’s guides on Photography for Media Outreach

And we’ve got resources for you, too!

• Check out The Library— our new space for indie retailers to access resources and tools that support their shops ✌️
• Take our Sustainable Sales Strategy Quiz to get personalized advice for your business
• PLUS— this season, we want to hear from you! Are you resourced in your retail business? Leave us a voice note & tell us about it!

🕸 feelgoodretail.com
📱 @feelgoodretail

✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!