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The Power of Outside Prospecting to Expand Your ICP
Manage episode 423496490 series 3536829
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In today's short but essential episode, Barter breaks down "outside prospecting" - a strategy that involves looking beyond your established ideal customer profile (ICP) to uncover new, underserved markets that are out there waiting for you.
How does one identify these promising opportunities??
= By closely analyzing exciting inbound deals that fall outside your normal target segments. If the product-market fit is strong and customers are highly enthusiastic...
it may signal an untapped "hot lane" worth further exploration 👀
The key is letting your ICP expand organically based on market demand rather than making assumptions - tune in to learn the step-by-step for capitalizing on hidden growth opportunities like this one.
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