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EPISODE 124: Hettas Founder Lindsay Housman Joins Me For A Chat, sharing her high-performance, technical running shoes made for women to reach their full potential in sport and beyond
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Hettas Founder Lindsay Housman Joins Me For A Chat, sharing her high-performance, technical running shoes made for women to reach their full potential in sport and beyond.
Lindsay first reached out to me to share her new product and has given me, along with many female athletes I coach and some friends, the opportunity to test the groundbreaking shoe brand made for women by women! During today's episode, Lindsay shares how Hettas was created, which started when her daughters were told they were "too small" to join a competitive ski team. Lindsay worked on leveraging her connections in the industry, getting a grant, and beginning to fund research solely focused on female athletes. By doing so, Lindsay and her team have built a product to create better, more personalized experiences that all female runners deserve. Hettas has a vision to create products for women tailored to our physiology, biomechanics, and even hormonal cycles. A unisex foot doesn't exist, and Hettas brings the science backing the shoe's design to the forefront and how women can benefit from the product and Hettas brand. There are three versions, the Alma Cruise, Alma Tempo, and Alma Speed, that all have the same fit same VeloPropulsion system, but with different foam firmnesses to fine-tune your shoe lineup. HOW COOL! For any questions about Hettas, please contact the brand using the contact information below!
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