[2019] Sarah Schwab: The Story of GRITTY!

Philly Who?

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3y ago 48:58

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At the time of this interview, Sarah Schwab was the Senior Director of Marketing for the Philadelphia Flyers. As the Director of Marketing, Sarah oversaw the team’s branding, promotional, and media initiatives. A few years ago, her team was tasked with a huge undertaking: creating a mascot for the Flyers.

Much to her and the team's surprise, Gritty would become an overnight internet phenomenon, generating billions of online impressions, and appearing on Good Morning America, Conan O'Brian, and Late Night with Jimmy Fallon.

Currently, Sarah is transitioning into a new role as Director of Communications for Insomnia Cookies. Before working for the Flyers, she worked in PR and Marketing for UPenn and the National Constitution Center. Sarah got her Bachelor's degree in Strategic and Organizational Communications from Temple University.

This episode was recorded live at the PRSA Travel and Tourism Conference, hosted by the Public Relations Society of America.

This Episode is supported by Crossbeam.

Crossbeam is hiring! Check out their available positions here.

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