Danny Casale: Authenticity is the Key to Success | E163


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In 2017, Danny Casale noticed how negative and polarizing the internet was. He sat down at his computer for a couple of hours and created a humourous video animation about misinformation on the internet. This video was “Snakes Have Legs” and today has tens of millions of views.

Since this video took off, Danny has been able to turn his passion into a very lucrative career. He has over eight million social followers across platforms, he’s written a book UR Special, and in 2021, he minted the NFT project Coolman Universe which sold for $3.6 million in just 3 minutes.

While this may seem like an overnight success story, it’s not. Danny was creating on YouTube since he was a 5th grader in 2007, and he’s been doodling for as long as he can remember.

All Danny’s life experiences came together at a pivotal moment to launch his career. Danny’s journey is a great example of how preparation and authenticity are the keys to success. In this episode, Hala and Danny talk about Danny’s life journey, being a creator in the early days of YouTube, his recipe for going viral, how he stays inspired, how he monetizes his art, his NFT project Coolman’s Universe, and so much more.

Topics Include:

- Danny’s background

- Early days of youtube and being a creator

- How there are no overnight successes

- “Snakes Have Legs” and the experience going viral on youtube

- Why Danny refers to himself as a “bad animator”

- The mission of his art

- Where Danny finds inspiration

- Danny’s recipe for going viral

- The importance of authenticity

- How he grows his social platforms

- Danny’s team

- How he monetizes his art

- Danny’s philosophy behind brand promotions

- Coolman's Universe and Speshys

- How he first got interested in NFT space

- The true value of NFTs

- NFTs for artists and buyers

- On writing UR Special: Advice for Humans

- Danny’s actionable advice

- The secret to profiting to life

- And other topics…

Danny Casale (aka Coolman Coffeedan) is an artist in Los Angeles who has gained popularity through his surreal, humorous and crudely-drawn animations. Danny first went viral in June of 2017 when his cartoon titled “Snakes Have Legs” accumulated tens of millions of views.

Danny is also the author of Ur Special: Advice for Humans and is the creator of the NFT project “Coolman’s Universe”. In 2020, Danny made the Forbes 30 Under 30 list.

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Resources Mentioned:

Ur Special by Danny Casale: https://www.amazon.com/Ur-Special-Advice-Coolman-Coffeedan/dp/0593330102

“Snakes Have Legs”: https://www.youtube.com/watch?v=0HXMYm4k6w0

Danny’s YouTube: https://www.youtube.com/channel/UClNHWmlNIgEXLotLtlY2mLw

Danny’s Instagram: https://www.instagram.com/coolman_coffeedan/

Danny’s TikTok: https://www.tiktok.com/discover/danny-casale

Danny’s Twitter: https://twitter.com/coolcoffeedan

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