25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain
Manage episode 349102154 series 3290896
In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain.
He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science.
You'll hear him discuss:
- top mistakes colleges and universities make in their marketing efforts
- how to invest in ensuring your homepage and webpages are capturing prospective students' attention
- the top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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