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Evolution and Growth Potential in the Craft Brewing Industry
Manage episode 407415034 series 3559977
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Beer is one of the oldest food products in the world. Lawyer and craft brewer Kevin McGee of Anderson Valley Brewing Company explores the excitement of the craft beer industry and gives a brief history from Prohibition to today. He discusses the definition and concept of craft beer, what draws consumers to craft beer, the influence of private equity investments and how this changed the industry, pricing pressures, the evolution of distribution channels, and the future of this rapidly evolving industry.
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