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216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
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Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative.
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Timestamps
00:00:00 - Introduction
00:01:26 - The power of perception
00:02:32 - Burberry's radical transformation
00:03:32 - Burberry's digital innovation
00:05:42 - Aligning brand perception with strategic innovation.
00:07:35 - Branding and Public perception
00:09:30 - Innovation strategies
00:10:29 - Public innovation as a strategic business tool
00:12:21 - Conclusion
For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation
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