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Bringing Segments to Life with Personas and AI
Manage episode 435743104 series 2507660
John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.
152 episodi
Bringing Segments to Life with Personas and AI
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Manage episode 435743104 series 2507660
John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.
152 episodi
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