SMME #344 Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing

Spa Marketing Made Easy Podcast

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives.

However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy.

Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out.

In this episode, we discuss:

• What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities

• Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele

• The roles social media and your website play in your overall branding and the experience you create for your audience

• The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/344

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