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Secret Ingredients with Johnny Cupcakes
Manage episode 443357352 series 3397917
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Why do thousands of people have Johnny Cupcakes' logos tattooed on their bodies? And why have thousands of people camped out for Johnny's special edition T-shirts?
In this conversation, you’ll learn about the secret ingredients to Johnny Cupcakes’ success: surprise and delight. You'll hear how he’s been able to stretch a traditional marketing budget using these key ingredients and SO MUCH MORE, including:
- How Johnny’s printing internship helped inform his brand today
- Johnny's entrepreneurial evolution, including where the name ‘Johnny Cupcakes’ originates
- Actionable steps for flexible and long lasting logo design
- A sales strategy that really works: the art of the pre-sale
- Demystifying working with others: licensing, partnering and parody
- How to price products to reflect invisible value
- And remembering that being kind is free
This conversation is so rich and has a ton of actionable items for starting and growing a brand.
Entrepreneurs, marketers, brand owners, printers and designers… this episode is for ALL of you!
I'm all about interesting projects with interesting people!
Let's Connect on the web or via Instagram. :)
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