Why female entrepreneurs are scared to invest in their businesses

Tea with the Queen

Are you scared to invest in your business?

Seven years ago, I bootstrapped my business with my own savings, not taking out loans or relying on investors. It was just me, making things work under pretty tight conditions. When I started the business, I had one rule: don't spend money until you've made money. There were, however, two exceptions: one was a terrible website I made on my own and then quickly discarded (because it was atrocious), and the other was investing $26,000 per year into a business school.

It felt like an enormous sum at the time, but I had faith that the work I would generate from being in that business school, would more than pay for the investment I was making. That decision turned out to be one of the best I ever made—I felt secure as I transitioned from my corporate role into my own business.

Now, let me ask you: would you have taken that risk? I'd love to hear your thoughts and experiences in the comments. Women are quick to invest in our children, beauty routines, and family holidays, but when it comes to our businesses, we often hesitate. In this episode, I break down why I think this is the case and some strategies to help you feel more comfortable investing in your business.

Fear of investing in your business is understandable, but the potential rewards far outweigh the risks. Build a supportive network, seek mentorship, and continually educate yourself. Prioritise your wellbeing and finances smartly. With these strategies, you'll be well on your way to overcoming the fear that holds you back.

I hope my tips have been helpful. Pick one and try it. Give it enough time to work, and if it does, let me know

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For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://www.emmamcqueen.com.au/book/