What if no one wants AI? from Sep 23, 2024

Techtonic with Mark Hurst | WFMU

MP3•Pagina principale dell'episodio

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

circa un anno fa

What if no one wants AI? An argument in three parts.
Tomaš Dvořák - "Game Boy Tune"
- "Mark's comments" [0:00:09]
Plone - "Plock" [0:19:38]
New Riders Of The Purple Sage - "Fun, Fun, Fun" [0:36:12]
The Organizing Committee - "The Day Computers Became Obsolete" [0:53:24] https://www.wfmu.org/playlists/shows/144344

108 episodi

#Tech #Video Games #Society #Lifestyle #Technology #Markhurst #Future #Dystopia #Innovation #Mark Hurst #WFMU #Interviews #Games #Videogame

Techtonic with Mark Hurst | WFMU

What if no one wants AI? from Sep 23, 2024

Techtonic with Mark Hurst | WFMU

published circa un anno fa

MP3•Pagina principale dell'episodio

108 episodi

#Tech #Video Games #Society #Lifestyle #Technology #Markhurst #Future #Dystopia #Innovation #Mark Hurst #WFMU #Interviews #Games #Videogame

Tutti gli episodi

Techtonic with Mark Hurst | WFMU

1
John Warner, author, "More Than Words" from Apr 14, 2025

18 hours fa

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John Warner, author, "More Than Words: How to Think About Writing in the Age of AI" Tomaš Dvořák - "Gameboy Tune" - "Mark's intro" - "Interview with John Warner" [0:03:19] - "Mark's comments" [0:46:00] Marissa Nadler & Stephen Brodsky - "More Than Words" [0:55:17] https://www.wfmu.org/playlists/shows/150949…

Techtonic with Mark Hurst | WFMU

1
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Sue-Lin Wong, host of "Scam Inc," on terrifying new online scams Tomaš Dvořák - "Gameboy Tune" - "Mark's intro" - "Interview with Sue-Lin Wong" [0:03:57] - "Mark's comments" [0:44:25] Michael Hearst & Olivier Conan - "99 Luftballons" [0:56:00] https://www.wfmu.org/playlists/shows/150848

Techtonic with Mark Hurst | WFMU

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Emergency surveillance update Tomaš Dvořák - "Gameboy Tune" - "Mark's comments" Georgia Mass Choir - "Bye and Bye" [0:54:00] https://www.wfmu.org/playlists/shows/150627

Techtonic with Mark Hurst | WFMU

1
Liz Pelly, author, "Mood Machine" from Mar 24, 2025

22 giorni fa

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Discussing Spotify with Liz Pelly, author of "Mood Machine" Tomaš Dvořák - "Gameboy Tune" - "Mark's intro" - "Interview with Liz Pelly" [0:01:31] - "Mark's comments" [0:49:34] Cadence Weapon - "My Computer" [0:55:43] https://www.wfmu.org/playlists/shows/150392

Techtonic with Mark Hurst | WFMU

1
Ben Snyder, author, "Spy Plane" from Mar 17, 2025

29 giorni fa

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Ben Snyder, author, "Spy Plane: Inside Baltimore’s Surveillance Experiment" Tomaš Dvořák - "Gameboy Tune" - "Mark's intro" - "Interview with Ben Snyder" [0:05:14] - "Mark's comments" [0:45:23] Hirofumi Asaba - "All of Me" [0:55:10] https://www.wfmu.org/playlists/shows/150162

Techtonic with Mark Hurst | WFMU

1
Marathon week 2 w/cohost Matt Warwick from Mar 10, 2025

5 weeks fa

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Marathon week 2 with cohost Matt Warwick Tomaš Dvořák - "Gameboy Tune" - "PLEDGE to Techtonic 800-989-9368 or wfmu.org/donate" https://www.wfmu.org/playlists/shows/149954

Techtonic with Mark Hurst | WFMU

1
Marathon week 1 w/cohost station manager Ken Freedman from Mar 3, 2025

6 weeks fa

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Fundraising w/cohost station manager Ken Freedman Tomaš Dvořák - "Gameboy Tune" - "1-800-989-9368 - Please Pledge!" Pink Tiles - "Internet" https://www.wfmu.org/playlists/shows/149723

Techtonic with Mark Hurst | WFMU

1
AI and the future of war – with "Flash Wars" director Daniel Wunderer from Feb 24, 2025

7 weeks fa

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AI and the future of war – with "Flash Wars" director Daniel Wunderer Tomaš Dvořák - "Gameboy Tune" - "Mark's intro" - "Interview with Daniel Wunderer" [0:14:01] - "Mark's comments" [0:34:39] Crazy Gang - "Telephone Computer" [0:53:44] https://www.wfmu.org/playlists/shows/149485

Techtonic with Mark Hurst | WFMU

1
Nick Couldry, author, "The Space of the World" from Feb 17, 2025

8 weeks fa

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Nick Couldry, author of “The Space of the World,” on how social media is driving us crazy Tomaš Dvořák - "Gameboy Tune" - "Mark's intro" - "Interview with Nick Couldry" [0:05:07] - "Mark's comments" [0:45:40] Carlo Patrão - "Kaizen" [0:54:43] https://www.wfmu.org/playlists/shows/149244

Techtonic with Mark Hurst | WFMU

1
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9 weeks fa

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August Lamm: you don't need a smartphone Tomaš Dvořák - "Gameboy Tune" - "Interview with August Lamm" Andrew Thompson - "We're In Business" [0:54:20] https://www.wfmu.org/playlists/shows/149014

Techtonic with Mark Hurst | WFMU

1
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10 weeks fa

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Supervillains in tech – with Greg Epstein, Chris Gilliard, and Jim Starlin Tomaš Dvořák - "Gameboy Tune" - "Mark's intro" - "Interview w/Greg Epstein, Chris Gilliard, Jim Starlin" [0:06:40] - "Mark's comments" [0:46:20] Alan Silvestri - "Thanos Theme (Suite)" [0:54:35] https://www.wfmu.org/playlists/shows/148678…

Techtonic with Mark Hurst | WFMU

1
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Techtonic with Mark Hurst | WFMU

1
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12 weeks fa

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Techtonic with Mark Hurst | WFMU

1
Stone carvers Chris Pellettieri and Arissa Ramoutar from Jan 13, 2025

13 weeks fa

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Techtonic with Mark Hurst | WFMU

1
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