Side projects, promotion and building profile.

That's The Job

How do you promote yourself as a designer? There's lots of ways.

This week we talk about promotion. Richard discusses his experiences with BP&O and Logo Archive, and Craig talks about his experience with lots of side projects.

CONTENTS

1:04 - Getting comfortable with promoting yourself. Or not.

3:55 - Different parts of your personality aren’t exclusive.

6:38 - Design is an opportunity to learn.

7:15 - Finding your niche as a designer. Or not.

8:42 - Making that 10% difference.

10:09 - Becoming known for being a specialist.

12:13 - Self-promotion.

13:54 - The Design Press.

15:10 - Finding your own way with marketing.

19:35 - Promotion: you’re competing with everybody, not just designers.

21:00 - Cut through the noise.

21:46 - Clients want to know who you are, not just your results.

27:17 - A better way to promote yourself.

28:35 - Interaction is networking.

33:50 - How to outreach to design studios.

34:48 - A tip on self-promotion.

35:36 - Don't make it about you.

36:19 - Side projects can help build your career.

37:56 - Look to your own style to promote yourself.

40:18 - There's always value to a side project.

43:53 - Take on lots of side projects and try stuff out.

FOLLOW

That's The Job

Instagram https://www.instagram.com/thats_the_job_/

Twitter https://www.twitter.com/thats_the_job_/

Podcast https://thats-the-job.captivate.fm/

Rich Baird

Web: https://bpando.org/

Twitter: https://twitter.com/RichBaird

BP&O Twitter: https://twitter.com/bpandopinion

BP&O Instagram: https://www.instagram.com/bpandopinion/

Logo Archive Twitter: https://twitter.com/logoarchive

Logo Archive Instagram: https://www.instagram.com/logoarchive/

Buy Logo Archive issues: https://logoarchive.bigcartel.com/

Craig Burgess

Web: https://getdoingthings.com

Twitter: https://twitter.com/craigburgess

Instagram: https://www.instagram.com/craigburgess

YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w