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The origins of brand and why you need to know this to better your brand S2:Ep3
Manage episode 311078102 series 3082495
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How do the origins of brand change the way we manage brands in the 21st century?
In this episode, we go on a journey of why consumers see brands through the lends of human characteristics and how you need to shape your brand as a unique and clear character to make an impact.
This episode answers the question, why do have brands in business and therefore how can we leverage brands effectively.
We cover:
- How to understand brand as a brand character
- Where brands came from and how brands have been in action for the last 5,000 years
- What that means for the business leader today and how you can learn from history to change the future.
Find out more on www.blirt.co
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