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Peter Sumpton: Strategic Marketing in Construction - The Key To Success
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In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execution. Peter shares insights from his extensive experience in the industry, highlighting how marketing should be viewed as a revenue generator rather than a cost. He discusses the need for businesses to understand their marketing objectives and the significance of thorough market research and positioning. The episode also touches on the evolving perception of trades and the construction industry, advocating for a shift in how apprenticeships and careers in construction are viewed. With a focus on innovation and technology, Peter outlines the types of clients he typically works with and the value of having both internal marketing teams and external consultants to drive effective marketing strategies.
This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!
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