How Alex Halperin Built WeedWeek, A B2B Outlet That Covers California's Cannabis Industry The Business Of Content podcast

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How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry

1M ago 36:56

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Contenuto fornito da Simon Owens and Media journalist. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Simon Owens and Media journalist o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

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When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions.

In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.

… continue reading

103 episodi

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

Artwork

How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry

The Business of Content

30 subscribers

published 1M ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Simon Owens and Media journalist. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Simon Owens and Media journalist o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

My newsletter: https://simonowens.substack.com/

When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering California’s weed industry, and WeedWeek has since built a robust business monetized through both sponsorships and subscriptions.

In our interview, Alex walked me through what got him interested in the topic, why he built a customer publishing platform, and how he recently decided to team up with the LA Times on an investigative series.

… continue reading

103 episodi

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

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