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NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand
Manage episode 453600034 series 3355043
Contenuto fornito da DSMN8 - The Employee Advocacy Platform. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DSMN8 - The Employee Advocacy Platform o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.
Key Topics Discussed :
- Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.
- Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking.
- The Long-term Value of Advocacy – Learn why advocacy programs benefit businesses and employees, including real success stories and practical advice.
Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement.
Links & Resources:
- The Employee Advocacy Benchmark Report
- Connect with Anna Bertoldini on LinkedIn
- Connect with Lewis on LinkedIn
- Connect with Elliot on LinkedIn
#EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI
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