Fitness Business School - 592 - Growing a Brand with Graham Wilkerson

The Fitness Business School with Pat Rigsby

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Building a Sports Performance Powerhouse with Graham Wilkerson In this episode, Pat RIgsby interviews Graham Wilkerson, owner of Genesis Sports Performance and Personal Training in Indianapolis, who has built a highly successful sports performance business. Graham shares his journey from renting space in a CrossFit gym to owning a multi-location operation. They discuss the strategies that have led to their impressive growth, including consistent marketing plans, leveraging community relationships, and systematizing coaching practices. Graham also talks about transitioning from being the primary coach to managing and training a robust staff, leading to expanded business opportunities and future plans for an area-exclusive licensing program and potential franchise. Tune in to learn about the realities of running a profitable sports performance business and the steps Graham took to achieve seven-figure success.

00:00 Introduction and Guest Welcome 01:08 Graham's Journey into Sports Performance 03:21 Building a Successful Sports Performance Business 07:21 Marketing Strategies for Growth 18:17 Delegating and Elevating Coaching Responsibilities 21:46 Future Plans and Final Thoughts