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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Manage episode 362317818 series 3286175
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On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.
Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.
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Show Notes:
(01:07) - Brendan's career background
(07:11) - SXSW conference takeaways
(11:08) - Building habits and processes around posting on social
(16:19) - Cultivating engagement and visibility
(19:40) - Usability of ChatGPT
(21:22) - Subscription model for social media
(28:09) - Creators directly monetizing their audiences
(30:00) - Brand partnerships
(36:30) - Influencer-created brands
(44:21) - Social connection platforms
(46:27) - Livestream shopping
(55:38) - Where you can find Brendan Gahan
70 episodi
