Alison Barrow on PR and Publishing - JU221

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It’s episode 221 with publishing PR legend, Alison Barrow who is PR Director at Penguin Random House and has been involved in some of the most well known campaigns around, including SJ Watson’s Before I Go To Sleep and more recently Lessons In Chemistry by Bonnie Garmus. She has loads of inspirational and practical advice for writers on what publishers are looking for and how you can make you and your book as marketable as possible.

Alison is an award- winning book publicist with experience launching writing careers, managing major figures and creating global brands. She’s worked on some of the biggest bestselling campaigns of the past 20 years including, Before I Go To Sleep, Lessons In Chemistry and The Girl on The Train. She’s currently a PR Director at Penguin Random House.

Follow Alison on X here and Instagram here.

Thinking of self-publishing and want help and a cover design? Take a look at this post on Wayne’s website.

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