Nurturing Innovation for Long-Term Success with Robyn Bolton

The Leadership Habit

In a recent episode of The Leadership Habit Podcast, host Jenn DeWall had a fascinating conversation with Robyn Bolton, founder of Mile Zero, a consultancy that helps companies drive innovation. In this episode, Robyn shared her insights on how success, while beneficial in the short term, can sometimes stand in the way of innovation within organizations. In this episode, Robyn and Jenn explore how even the best-intentioned leaders can inadvertently kill innovation without realizing it.

Meet Robyn Bolton, Corporate Innovation Expert

Robyn Bolton is the Founder and Chief Navigator at Mile Zero, a consultancy that helps leaders of $100 million companies to use innovation to confidently and repeatedly grow revenue. Robyn has previously worked as a partner at Innosight, a consulting firm founded by Harvard professor Clayton Christensen, and as a brand manager at Proctor & Gamble, where she helped develop and launch Swiffer and Swiffer WetJet.

Robyn holds an MBA from Harvard Business School and a BS in Marketing from Miami University. Her articles and perspectives on innovation, intrapreneurship and more are featured in Fast Company, Harvard Business Review Online, the New York Times, and NPR Marketplace.

The Innovation Paradox: Why Success Can Be a Barrier

Robyn Bolton has spent her career helping leaders understand why nurturing innovation is critical to long-term success. She defines innovation simply as “something new that creates value.” However, many organizations fail to foster new ideas because they are too focused on what has worked in the past. As Robyn explains in the episode, “You might actually be ruining your long-term success by sticking to what you think makes you great.”

This creates a paradox for many organizations. Leaders who focus solely on what has made them successful in the past may be creating barriers to future growth by discouraging creative thinking. To break through this, leaders must be open to new ideas, even if it means challenging their current methods.

Misconceptions About Disruption

Later in the episode, Robyn and Jenn discuss how many leaders misunderstand the concept of disruption. They often use the term as a buzzword without fully grasping its meaning. Robyn defines disruption as creating something new that may not be as good as what’s already on the market but offers a different kind of value. “It brings new people into the market by addressing needs current solutions don’t,” she noted. For example, Uber changed the ride-hailing industry by making rides available on-demand, a convenience that disrupted traditional taxi services.

However, to successfully implement innovation within organizations, leaders must be willing to take risks and move away from what has traditionally worked. Robyn emphasized that true disruption often comes with uncertainty, and leaders must embrace it rather than resist it.

The Pitfalls of Assumptions

Another critical point Robyn Bolton discussed was the danger of making untested assumptions. Many leaders believe they have all the answers and proceed based on these assumptions, only to find out later that they were wrong. Robyn cautioned against this approach, stating, “If you act as if your assumptions are facts, you will fail. Either early on or much later, but you will fail.”

Instead of relying on assumptions, Robyn advocates for a more deliberate and methodical approach to innovation. Leaders should engage in regular testing, experimentation, and feedback gathering. By treating innovation like a scientific process, leaders can increase their chances of success and avoid costly mistakes.

How to Nurture Innovation for Long-Term Success

So, how can leaders nurture innovation in their organizations? According to Robyn Bolton, it starts with humility. Leaders must be willing to admit that they don’t have all the answers. They need to approach new challenges with curiosity and a willingness to learn. “Bravery isn’t the absence of fear,” Robyn explained, “It’s moving forward despite the fear.”

Successful innovators also know how to create a safe environment where their teams feel comfortable taking risks. Robyn shared how some companies reward employees for their “biggest failures”—not for losing money, but for generating the most learnings that can be used to improve the organization. By shifting the focus away from outcomes and onto the learning process, leaders can encourage their teams to take more innovative approaches.

How to Connect with Robyn Bolton

If you want to learn more from Robyn Bolton and her expertise in nurturing innovation and driving long-term success, you can connect with her here:

• Visit her website at milezero.io
• Connect with her on LinkedIn at linkedin.com/in/robynmbolton/

Ready to Unlock Your Team’s Innovation Potential?

At Crestcom, we believe that leadership development is key to driving innovation. That’s why we offer a Complimentary Leadership Skills Workshop designed to help you and your team enhance decision-making, build trust, and improve accountability. This interactive session is perfect for leaders looking to foster innovation in their organizations. Visit crestcom.com/freeworkshop to request a free workshop for your team today!

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