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EP 04: The Business Examiner with John MacDonald
Manage episode 415466634 series 3556010
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John MacDonald is the Publisher of the Business Examiner News Group. The mission of this British Columbia business news publisher is to facilitate local economic development, and we do that by providing business news online on three different platforms and in the production of in-person events.
During our discussion, John shares trends for BC businesses to be aware of, understanding where to put their marketing dollars when it comes to digital marketing to political moves that have a big impact, like inflation due to environmental taxing.
John also shares three big takeaways for B2B’s.
- What is your sales cycle? Consider the touch points to convert clients.
- Examine your return on investment over the lifetime of your client.
- Look at your marketing budget like you would an investment portfolio.
The Business Examiner is not only news but also 50 percent events. The news group hosts 6 annual events. The intent is to provide a platform for organizations to showcase who they are to the region’s business community, the projects they’ve completed, and for participants to network with other business leaders and ultimately drive more sales, new hires and foster new connections.
What’s Inside:
- What are the current trends for British Columbia businesses?
- 3 tips for marketing for B2B companies.
- Navigating the shift from print to digital marketing.
- The Business Examiner News Group: digital news and events.
Mentioned In This Episode:
Business Examiner
MBA CPA
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