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The power of the podium: The Olympics and sports marketing
Manage episode 431883613 series 3371860
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On this week's episode of What's at Stake, managing partner Andy Whitehouse talks to our director of marketing, Owen McNamee, about the complex strategies behind consumer branding and sponsorships at the Olympics.
Together, they look at the opportunities for brands and athletes to create harmonious partnerships while still working in their best interests. They also discuss how brands seek to reach their objectives while navigating within the tight parameters set by the International Olympic Committee.
Tune in for this compelling discussion as you cheer on your country and your favorite athletes on their quest for gold.
Capitoli
1. The power of the podium: The Olympics and sports marketing (00:00:00)
2. Consumer Branding at the Olympics (00:00:06)
3. Challenges in Sports Sponsorship Strategy (00:10:13)
4. Long-Term Sponsorship Relationships in Sports (00:16:57)
5. Sponsorship Strategies in Sports (00:23:28)
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