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From global brand management to commercial pet photography
Manage episode 358052664 series 3068318
Contenuto fornito da The Pet Photographers Club. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Pet Photographers Club o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
How would you like to have repeat clients, purchasing only digitals, coming back to you multiple times per year? That’s what your calendar can look like as a commercial pet photographer.
Today’s guest, Rowan Williams has a background in high level marketing and brand management- and today uses that knowledge to successfully offer commercial pet photography.
She shared what that entails including creating briefs and pricing structures plus in the members extended episode we covered charging for dog models, the impact of Reels and Tik Tok and of course- marketing!
WE COVERED:
- Rowan’s marketing background
- The charity that introduced Rowan to dog photography
- Briefs and getting the information for shot lists
- Rowan’s pricing structure and when she collects the funds
EXTENDED MEMBERS-ONLY EPISODE:
- The difference between Small business Vs Big Business as clients
- Sourcing and paying dog Models
- Impact of video and Reels
- Where Rowan’s small business clients find her
- How big business book Rowan
- The different options that clients need
Upcoming workshop
Successfully launch a profitable commercial pet photography offering!
Get into profitable commercial pet photography
Rowan is guest instructing a workshop in May to help you launch a commercial pet photography offering.
If you’d love to learn step by step how to win big brands as clients, book local small businesses and understand things like usage rights and briefs.. Then this Zoom workshop is for you!
Places will be strictly limited for the live workshop to ensure your questions can be answer.
OTHER MENTIONED LINKS:
Mayhew - The charity Rowan supports
Dubsado - For client management and automating contracts / invoices
Narrative Select - For AI assisted culling
ImagenAI - For AI assisted lightroom editing
Link’s to Pooch & Pineapple Dog Photography:
Website: poochandpineapple.com
Facebook: www.facebook.com/poochandpineapple
Instagram: www.instagram.com/poochnpineapple
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