Sub-niching as a pet photographer: hunting, underwater dogs and fall adventures

The Pet Photographers Club

As if niching into pet photography isn’t a defined enough market, today’s guest, Kristen Murray has gone even more specific and has created three sub-niches that she serves; bird hunts, underwater dogs and fall adventures- and it is working! Her clients are spending multiple thousands for wall art and box sets or albums, and better yet, she enjoys these adventures with her clients!

For the first half of the episode, I asked Kristen about finding these clients and then we got deep into photographing hunting. The episode comes with a warning, we did discuss what those photoshoots look like, including the details of one form of hunt in particular so if you don’t want to hear about that, just fast forward past. I’ll put a little warning at the time.

In the members’ half of the interview, Kristen really was an open book, talking about why she’s showing her clients lots of images, and how her process avoids the overwhelm that might otherwise come with that.

We also spoke about her pricing structure, popular products and client response.

On top of all that, she got into the specifics of how to get started with underwater dog photography, and we spoke about her newest offering, travel sessions!

WARNING: We spoke about hunting in detail between minutes 11-15 of the first half. The conversation around photographing hunting dogs continued from a more business perspective after that until minute 22.

We covered:

• Kristen’s Journey to get to 6 figures from year one
• Who is Kristen’s client
• Photographing hunting
• Getting into the specialty and the most important things to know

IN THE MEMBERS-ONLY EXTENDED EPISODE:

• Showing 100 photos +
• Average spend and pricing
• Underwater dog portraits, the pricing differences and selling
• Travelling dog photography

Mentioned links:

www.kristenjmurray.com

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