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Value Pricing | Christian Brim
Manage episode 440456526 series 3589636
Contenuto fornito da Christian Brim, CPA/CMA and Christian Brim. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Christian Brim, CPA/CMA and Christian Brim o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
PROFITABLE TALKS...
Value pricing is a powerful lever to increase profit in a business. It involves creating more value in pricing to justify higher prices. To implement value pricing, businesses need to conduct an in-depth analysis of their customers' underlying problems and determine the economic value of those problems. This approach shifts the focus from a win-lose to a win-win situation, where both the business and the customer benefit. The Lean Canvas tool can help businesses define the problem they are solving in terms that the customer understands and quantify the value of the solution. Pricing should be set as close to the value received by the customer as possible.
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