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Amanda Patterson, CEO of The Call List, Talks About Getting Your First B2B Pilots/Sales
Manage episode 313472263 series 3272592
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This episode of the Retail X Series podcast is an in-depth interview with Amanda Patterson, CEO of The Call List. Amanda shares her experiences and thoughts in growing B2B sales for her company, from her first enterprise customer to today - and all the lessons she's learned along the way.
Topics:
- How to get the critical first enterprise pilot customer
- How to convert a pilot into a contract
- How to price product for B2B software companies at the early stages
- Building and managing the sales pipeline once that first customer is in place
- Growth hacking strategies/PR for retail tech and B2B companies
- Advice for founders looking to make that first B2B sale
Resources Amanda shared in this episode:
- Copper for managing sales pipelines
- NY Fashion Tech Lab incubator
- NYC Media Lab with Havas
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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