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E24: Driving Sustainable Growth: A Chat with Harsh Garhwal
Manage episode 404589871 series 3555870
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The D2C market is super crowded. Growing exponentially with just offering discounts is not going to cut it. Obsession with data, customer loyalty, and aligning teams on the same is the way to go.
- (00:31) - Harsh's Customer-First Journey at Decathlon
- (03:00) - Decathlon's 80/20 Approach: Nurturing Sporty Customers
- (05:15) - From the Start: Decathlon's POS Data-Driven CRM Strategy
- (07:52) - Navigating the Mobile App Era
- (10:55) - Decathlon's App Adoption: A Tale of Organic Growth
- (12:59) - Learning at Decathlon & Unlearning at DaMENSCH
- (15:58) - From Acquiring to Retaining: DaMENSCH's Mandate for Growth
- (18:36) - Inside DaMENSCH's Winning Team: Growth and Retention
- (21:01) - Data Rendition and KPIs: DaMENSCH's Holistic Approach
- (23:04) - Affordable Quality: Recruiter Products in Focus
- (25:53) - The RoAS Factor: Obsession with Data-Backed Marketing
- (28:55) - Numbers and Creativity Team-up
- (32:11) - Strategies for Long-Term Growth in a Discount-Driven Market
- (35:00) - Slow and Steady Wins the Race
- (37:57) - Understanding Consumer Behavior: From Style Seekers to Deal Hunters
- (41:33) - Retention Starts from Day One: A Different Perspective
- (44:40) - Retention vs. Acquisition: The Real Battle for D2C Brands
- (48:16) - Building a Sustainable D2C Brand: Insights from Harsh
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