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Building a Dog-Toy Brand - with Adam Baker
Manage episode 435552892 series 2801738
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Are you looking for a Third Growth Option ℠ ?
We sit down with Adam Baker, founder of SodaPup Dog Toys, to uncover the strategies that took his brand from concept to success.
Adam shares how his background with top brands like Nike and Under Armour informed his approach to building a customer-centric brand that resonates deeply with its audience. You'll learn how rapid product development and fashion-inspired cycles can keep offerings fresh and exciting, helping them yo stand out even in traditionally slow-moving industries.
Laslty, Adam discusses the importance of an omni-channel strategy and how to adapt to the shifting digital landscape to scale your business globally as well as leveraging direct sales on platforms like Shopify to forming partnerships with subscription services, like Bark Box, for growing a brand’s reach.
Whether you’re a seasoned entrepreneur or just starting out, this conversation offers actionable advice on how to build a brand that not only captures attention but also fosters lasting customer loyalty. Tune in to learn how you can apply these strategies to grow your business and thrive in today’s market.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Capitoli
1. Building a Dog-Toy Brand - with Adam Baker (00:00:00)
2. Building a Unique Pet Brand (00:00:01)
3. Innovative Pet Brand Distribution Strategy (00:15:37)
4. Expanding Distribution Channels for Pet Brand (00:23:09)
5. Constantly Evolving Business Strategies (00:31:37)
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