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Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today. With confidence and the occasional rant. From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's woman, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you. We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules. Who runs the world? You decide. Learn more at nicolekalil.com

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Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey

circa un anno fa 28:37

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Contenuto fornito da Benno Duenkelsbuehler. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Benno Duenkelsbuehler o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Are you looking for a Third Growth Option ℠ ?

Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story.

But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart.

Always growing.
Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

reALIGNforResults.com

benno@realignforresults.com

… continue reading

Capitoli

1. Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey (00:00:00)

2. Reviving Stuckey's (00:00:01)

3. Connecting People Through Storytelling and Pecans (00:09:48)

4. Driving Sales Through Social Media (00:17:36)

166 episodi

#Business #Benno Duenkelsbuehler #Entrepreneur #Self-Improvement #Podcasting Education #Revenue #The Expanse #Growth

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Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey

The Third Growth Option with Benno Duenkelsbuehler and Guests

published circa un anno fa

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Benno Duenkelsbuehler. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Benno Duenkelsbuehler o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Are you looking for a Third Growth Option ℠ ?

Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story.

But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart.

Always growing.
Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

reALIGNforResults.com

benno@realignforresults.com

… continue reading

Capitoli

1. Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey (00:00:00)

2. Reviving Stuckey's (00:00:01)

3. Connecting People Through Storytelling and Pecans (00:09:48)

4. Driving Sales Through Social Media (00:17:36)

166 episodi

#Business #Benno Duenkelsbuehler #Entrepreneur #Self-Improvement #Podcasting Education #Revenue #The Expanse #Growth

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Feel the Fear and Launch Anyway: Two Business Owners Get Real 33:43

26 giorni fa33:43

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33:43

Are you looking for a Third Growth Option ℠ ? Dawn Grooters and Benno Duenkelsbuehler explore the challenges and strategies of marketing your own business as two business owners who help companies grow, yet struggle with their own messaging. • Authenticity in business requires balancing personal vulnerability with professional messaging • Your message may feel repetitive to you, but most of your audience is hearing it for the first time • Focus on your "smallest viable audience" rather than trying to appeal to everyone • Taking imperfect action beats waiting for perfection - Dawn launched her podcast without knowing all the technical details • Feel the fear and do it anyway - every successful business owner pushes through uncertainty Connect with Dawn at brokenvesselsales.com or find her on LinkedIn, Instagram, and Facebook as Dawn Groters. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Growth by Combining Luxury Reach and Exclusivity with Marty Shapiro 27:31

6 weeks fa27:31

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27:31

Are you looking for a Third Growth Option ℠ ? Marty Shapiro, COO of LAFCO New York, explores how luxury fragrance brands can grow their reach while maintaining their special appeal in today's evolving retail landscape. He shares strategies for creating consistent brand experiences across multiple channels while preserving the essence of luxury. • Consistency across all touchpoints is crucial for maintaining brand identity • Zip code protection is becoming obsolete as consumer shopping habits evolve • Product placement should be strategic rather than limited by traditional exclusivity rules • Context matters when displaying luxury products across different retail environments • A failed brand extension taught valuable lessons about customer perception • The product must be amazing, but telling its story is equally important Email Marty at martys@lafco.com or find him on LinkedIn to continue the conversation on luxury brand growth. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Balancing Subject Expertise with Entrepreneurial Spirit with Kara Williams 29:34

8 weeks fa29:34

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29:34

Are you looking for a Third Growth Option ℠ ? Growth isn't just about getting bigger—it's about getting better. This episode explores how blending expertise with entrepreneurial energy can lead to more meaningful business outcomes. We cover: Balancing structure with flexibility Leveraging VIP clients to strengthen your foundation How culture attracts the right clients Why bigger isn't always better Building trust through authentic communication Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Navigating Discomfort and Building Trust Through Effective Communication with Cody Seaber 29:17

10 weeks fa29:17

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29:17

Are you looking for a Third Growth Option ℠ ? We explore how to approach and engage in uncomfortable conversations that can ultimately lead to valuable insights and business growth. Through thoughtful discussion with Cody Seaber, we highlight the importance of understanding human psychology, building trust, and embracing tension in communication. • Discussing the impact of discomfort on business conversations • Challenging the status quo for growth opportunities • Understanding diverse perspectives through the sphere of reference • Acknowledging and owning conflict and tension in discussions • Strategies for building and maximizing trust with clients • Emphasizing authenticity in professional interactions • Navigating the timing of conversations for effective outcomes Visit our website reALIGNforResults.com to learn more about how we can assist you in navigating uncomfortable topics for business growth and success. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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From Beer Trucks to Business Leadership: George White on Innovation & Growth 31:02

12 weeks fa31:02

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31:02

Are you looking for a Third Growth Option ℠ ? This episode explores the journey of George White, a serial entrepreneur who shares insights on the power of storytelling, creativity, and structured processes in driving business growth. Listeners will learn about the importance of customer needs, effective communication, and the cautious use of AI in marketing and manufacturing. • The significance of creating connections in unexpected places • Balancing creativity with technical processes in diverse industries • The transformative impact of customer-focused solutions • Emphasizing effective communication and process documentation • Caution and opportunity in the integration of AI in business • Finding wisdom in networking and unexpected paths to success Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Attracting Top Talent with Colleen Pfaller 28:50

14 weeks fa28:50

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28:50

Are you looking for a Third Growth Option ℠ ? This episode highlights the vital role of branding in attracting and retaining top talent in today's job market. Colleen Pfaller discusses insights from an employee value perception study, emphasizing the importance of authentic employer branding and cultural contribution. • Understanding the evolving role of HR in attracting talent • Insights from the employee value perception study • Employees prioritize brands they identify with • The importance of authentic branding over superficial perceptions • Culture as a dynamic aspect needing nurturing and growth • Emphasizing cultural contribution rather than mere fit • The challenge of building a unique brand in a competitive market • Strategies for aligning employer branding with company values • Cultivating an authentic and engaging workplace environment • Encouragement to rethink branding strategies for better retention Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Preparing to Sell Your Business, with Sally Anne Hughes 33:45

16 weeks fa33:45

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33:45

Are you looking for a Third Growth Option ℠ ? Understanding the complexities of selling a business can be daunting for entrepreneurs, but this episode dives deep into M&A processes, from initial evaluations to closing the deal. With actionable insights and real-world success stories, this discussion illuminates the journey of preparing your business for sale. • Importance of understanding motivations behind selling • Basics of initial evaluations and financial assessments • The role of branding and culture in business value • Identifying and managing potential risk factors • Key components of business valuation and EBITDA overview • Steps to prepare for an effective sales process • Crafting targeted marketing materials for prospective buyers • Insights on Letters of Intent and due diligence • Strategies for improving business readiness for sale • Success stories that demonstrate transformative outcomes Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Future Focused with Dev Patnaik 30:36

17 weeks fa30:36

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30:36

Are you looking for a Third Growth Option ℠ ? This week's episode emphasizes the critical need for future-focused leadership in evolving business landscapes. Dev Patnaik discusses the pitfalls of present-centric thinking and offers practical strategies for balancing immediate tasks with future opportunities, underscoring that successful leaders look beyond the now to innovate and adapt. • Importance of future-focused leadership • Risks of being present-centric during rapid change • Implementing a time diet to prioritize future tasks • Neuroplasticity's role in shifting leadership mindsets • Divergence and convergence in innovation processes • Learning from failures of companies like Kodak and Blockbuster • Strategies successful leaders use to anticipate change Thank you for listening to this episode of TGO Podcast. You can find all episodes on our podcast page at www.reALIGNforResults.com. You can find me, Benno, host of TGO Podcast, there as well. Just email Benno@reALIGNforResults.com. Let's keep growing. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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AI for Growth with Cliff Farrah 34:16

20 weeks fa34:16

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34:16

Are you looking for a Third Growth Option ℠ ? Explore how AI is reshaping revenue growth strategies in this insightful conversation with Cliff Farrah, Accenture's Chief Strategy Officer for Corporate Strategy and Growth. Here’s what’s in store: AI and Human Expertise: Cliff shares his journey from initial skepticism about AI's impact on careers to recognizing its role as a complement to human strategists. Much like doctors interpreting scans, experienced professionals will remain essential in leveraging AI for strategic decision-making. Game-Changing Investments: Learn about Accenture’s collaboration with NVIDIA and how their AI initiatives are driving unprecedented efficiency gains, cost savings, and creativity in marketing strategies. Support for Midsize Businesses: Discover how AI is becoming accessible to smaller companies, offering tools to enhance operations and compete effectively—without requiring massive budgets. Preparing for the Future: From educational institutions to corporate training, we discuss the critical role of upskilling professionals to thrive in an AI-driven landscape. This episode dives into the opportunities and challenges of integrating AI into business, offering practical insights for anyone navigating the rapidly evolving world of strategy and growth. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Designing & Prototyping Growth Models, with Jonah Burlingame 34:13

22 weeks fa34:13

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34:13

Are you looking for a Third Growth Option ℠ ? In this episode, I sit down with design strategist Jonah Burlingame to tackle the art (and challenges) of executing successful strategies in digital product development. Here are the key takeaways: Strategy Execution is Tough: With only 56% of corporate strategies being successfully implemented, Jonah shares actionable advice on overcoming common pitfalls that derail big ideas, using insights from his experience with Fortune 100 companies and research from Harvard Business Review. The 369 Approach: Developed with a multinational bank, this structured framework evaluates projects through three lenses—desirability, viability, and feasibility—ensuring alignment with user needs and market realities from start to finish. Blending Disciplines: Jonah explains how combining design thinking, lean innovation, and business strategy leads to user-centric products with a forward-looking edge. AI in Action: A case study featuring a fitness company shows the transformative power of AI chatbots and computer vision in creating engaging, tech-driven user experiences. Whether you’re navigating strategy execution or exploring the future of AI in digital products, this conversation is packed with insights to help you drive innovation and deliver real impact. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo 32:11

24 weeks fa32:11

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32:11

Are you looking for a Third Growth Option ℠ ? In this episode, sales and marketing expert Lisa DiCostanzo breaks down the transformation of the retail landscape, especially in the gift and home decor sectors, into a complex, multi-channel experience. Key insights include: - Omni-Channel Strategy: Retailers are merging online platforms with in-person events like trade shows to create seamless shopping experiences. Vendors can support this by turning their websites into powerful resources that help sales teams become trusted partners for retailers. - Digital Shift in Customer Service: With traditional customer service evolving digitally, Lisa shares how this change impacts buyer-seller relationships and how companies can successfully blend online and personal interactions. - Leadership Through Change: Guiding teams through nearly two decades of industry shifts, Lisa emphasizes the importance of leadership in adapting to meet new customer expectations. - Pandemic-Driven Innovation: COVID-19 spurred independent retailers to adopt new sales approaches, ultimately creating benefits for both retailers and consumers. Tune in to learn how to stay adaptable and competitive in today’s ever-evolving retail environment. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Keep Reinventing After Big Success 34:10

26 weeks fa34:10

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34:10

Are you looking for a Third Growth Option ℠ ? Greg Shugar’s story is one of bold moves, big lessons, and strategic pivots. From lawyer to entrepreneur, Greg turned his knack for neckties into Tie Bar, an e-commerce success story that topped its market before he sold it. In this episode, Greg shares the real highs and lows of balancing risk and security, diving into his journey from law to launching brands like Bowties of Vermont and even a bedding business, all while helping shape young entrepreneurs through an incubator program at Florida Atlantic University. We also get into the evolving playbook of business growth and the reality of adapting traditional strategies for the fast-paced world of social media. Greg breaks down key takeaways from his ventures in home bedding and beyond, showing how industry-specific challenges demand a fresh approach. His passion for fostering innovation in students is just as inspiring as his journey in the business world, full of insights on learning from every turn. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Building Trust in a Multi-Channel World 31:11

28 weeks fa31:11

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31:11

Are you looking for a Third Growth Option ℠ ? How do retailers juggle the complex world of multi-channel sales? In this episode, we dive deep into the evolving gift and home industry with Kim Leister, president of Simblist. We explore how old-school methods like trade shows and store visits have morphed into a blend of digital platforms like FAIR and Amazon. Kim shares her insights on the challenges retailers and vendors face, especially when it comes to keeping customers informed in an increasingly complex market. We also touch on the heart of the industry: relationships and transparency. Over the last 20 years, collaboration and trust have become essential to success, especially as the roles of sales reps evolve. Kim talks about how businesses can balance personalized service with digital strategies, while personal stories highlight the importance of customer loyalty and trust. This episode unpacks how embracing vulnerability and focusing on fairness can foster an environment where both vendors and retailers can thrive in a competitive landscape. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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The Power of Strategic Focus and Community 37:36

30 weeks fa37:36

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37:36

Are you looking for a Third Growth Option ℠ ? What does it take to build a soulful brand that resonates deeply with its community? In this episode of the Third Growth Officer podcast, we sit down with Nora Napientek, the creative force behind the celebrated company, and Janice Christensen, the first employee and president, to uncover the secrets behind their incredible journey. From Nora’s memorable marketing stunts, like balancing a platter on her head, to the support she received from her brother during challenging times, we explore the resilience and innovation that have become the hallmarks of their brand. Learn how their commitment to an authentic community within market booths and beyond has been integral to their success. Discover the importance of deliberate and intentional growth as Nora and Janice share their philosophy of prioritizing long-term goals over immediate financial gains. They reveal how being selective about partnerships and maintaining a steady pace has allowed them to nurture genuine relationships with partners and customers. This thoughtful approach has not only fostered mutual growth and sustainability but also helped build a brand that truly connects with retailers. The significance of saying no to misaligned opportunities underscores their strategic vision and dedication to maintaining brand integrity. We also discuss the dynamics of successful business partnerships and how diversity within a team can drive success. Nora and Janice emphasize the value of hiring for character and training for skill, showcasing how different personalities and skill sets can enhance a business unit. Their insights into unique sales strategies and thoughtful philanthropy offer valuable lessons for aspiring entrepreneurs. By extending their willingness to assist anyone in the industry, Nora and Janice highlight the importance of community support and collaboration. Tune in for a masterclass in sustainable growth and learn how to foster a supportive entrepreneurial environment. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Artisanal Fabric Sourcing with Jackie Corlett 35:13

32 weeks fa35:13

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35:13

Are you looking for a Third Growth Option ℠ ? Are corporations doing enough to combat greenwashing? We talk about the secrets of building sustainable, ethical supply chains in Bangladesh with textile designer Jackie Corlett. As a seasoned expert in the fair trade sector, she shares invaluable insights into sourcing artisanal fabrics and the importance of relationship-building between suppliers and designers. Learn about the complexities of labor, price negotiations, and living wages, and how to navigate these challenges to form successful, ethical partnerships. Jackie also introduces her innovative initiatives, such as workshops aimed at educating designers in the US and Europe on sustainable fabric sourcing and design, with the goal of increasing the prevalence of fair trade products in the market. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Consumer Research How-To’s with Shehnaz Safiuddin 27:50

34 weeks fa27:50

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27:50

Are you looking for a Third Growth Option ℠ ? Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer behavior, helping you make smarter, more strategic business decisions. Shehnaz breaks down the nuts and bolts of primary versus secondary research, offering practical tips on using focus groups, in-depth interviews, and ethnographic studies. Whether you're a seasoned marketer or just dipping your toes into market research, these insights will help you cut through the noise and avoid analysis paralysis. We also chat about how to gather valuable insights when direct customer data isn’t easy to come by. Learn from the playbooks of legends like Steve Jobs and Henry Ford, who knew how to tap into consumer needs and turn them into game-changing products. Plus, we cover flexible research strategies that fit any budget—whether you’re going all-in with outsourced studies or taking the DIY route with tools like SurveyMonkey and Google Forms. Stay curious, stay adaptable, and make sure your brand story hits home with your audience. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Building a Dog-Toy Brand - with Adam Baker 37:23

36 weeks fa37:23

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37:23

Are you looking for a Third Growth Option ℠ ? We sit down with Adam Baker, founder of SodaPup Dog Toys, to uncover the strategies that took his brand from concept to success. Adam shares how his background with top brands like Nike and Under Armour informed his approach to building a customer-centric brand that resonates deeply with its audience. You'll learn how rapid product development and fashion-inspired cycles can keep offerings fresh and exciting, helping them yo stand out even in traditionally slow-moving industries. Laslty, Adam discusses the importance of an omni-channel strategy and how to adapt to the shifting digital landscape to scale your business globally as well as leveraging direct sales on platforms like Shopify to forming partnerships with subscription services, like Bark Box, for growing a brand’s reach. Whether you’re a seasoned entrepreneur or just starting out, this conversation offers actionable advice on how to build a brand that not only captures attention but also fosters lasting customer loyalty. Tune in to learn how you can apply these strategies to grow your business and thrive in today’s market. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey 28:37

37 weeks fa28:37

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28:37

Are you looking for a Third Growth Option ℠ ? Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story. But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Social Impact and Skincare 27:35

38 weeks fa27:35

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27:35

Are you looking for a Third Growth Option ℠ ? Anna-Maja Björkenvall, CEO of LXMI, shares transformative insights on how meaningful work can elevate both your business and your impact. Inspired by the late Laila Janna's philosophy of "give work versus do good," this conversation explores how businesses can uplift marginalized communities through dignified employment, connecting underserved populations with opportunities at Fortune 500 companies. Learn how technology can bridge opportunity gaps and promote economic empowerment on a global scale. We also delve into the world of sustainable skincare, exploring how mission-driven practices can differentiate your brand from competitors. Discover the benefits of authentic sourcing, overcoming greenwashing, and building a strong social impact initiative. Anna discusses how purpose-driven strategies can enhance employee loyalty, boost customer advocacy, reduce marketing costs, and increase engagement. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Tech Talk and Entrepreneurship with Eric Dean 28:30

39 weeks fa28:30

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28:30

Are you looking for a Third Growth Option ℠ ? In this episode, we explore the crucial role of continuous innovation in business. Eric offers insights on balancing technology with human interaction to enhance customer experiences and highlights the importance of viewing sales channels from the customer's perspective. We also discuss generational differences in technology adoption and how leaders can leverage tech-savvy talent to bridge these gaps. Additionally, we cover the strategic use of AI tools like ChatGPT and Microsoft's Co-Pilot, emphasizing the need for clear communication, strong partnerships, and a visionary approach to leadership in today's rapidly evolving business environment. Don't miss these valuable insights for thriving in the modern business world. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Staying True to Your Passions with Kira Grace 34:38

40 weeks fa34:38

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34:38

Are you looking for a Third Growth Option ℠ ? What if staying true to your childhood passions could create a successful, authentic brand? In our latest episode, we talk with Kira Karmazin, founder of Kira Grace, about building a strong brand identity. Kira's journey, from her childhood sketchbook to creating transformative clothing, is a masterclass in following one's inner vision. We discuss her transition from finance student to merchandising expert, illustrating how early passions can lead to professional success. We also explore the balance of customer-centricity through compassion and candor. We discuss the philosophy of "candor is kindness," explaining how direct communication strengthens relationships within a team and with customers. Discover how Kira maintains customer intimacy in an e-commerce world through annual surveys, direct feedback, and heartfelt conversations. Additionally, she offers insights into navigating supply chain challenges during the pandemic and the importance of local manufacturing to her brand’s success. This episode offers actionable insights for anyone looking to build and sustain a resonant and authentic brand. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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New Rules of Retail with Warren Shoulberg 27:46

41 weeks fa27:46

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27:46

Are you looking for a Third Growth Option ℠ ? Curious about how HomeSense, a TJ Maxx-owned chain, is poised to revolutionize the home goods market? We talk about the history of retail disruption, from the rise of discount stores in the 1950s to the seismic shifts brought about by the internet in the 1990s. Discover why the retail industry has often lagged behind new competitors and learn from examples like Walmart's delayed response to Amazon. We also forecast HomeSense's growth, drawing parallels with the successful expansions of TJ Maxx and Marshalls, and envision a future where HomeSense locations might rival the scale of HomeGoods. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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The Revolution of Youth in Today's Workforce 26:37

42 weeks fa26:37

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26:37

Are you looking for a Third Growth Option ℠ ? Are young people equipped to navigate the ever-changing job market? Join us as we explore the essential skills needed to thrive today. From underemployment to the gig economy, we break down why adaptability and emotional intelligence are must-haves. Moreover, we examine the critical role of personal finances, and understanding governmental processes in fostering entrepreneurial mindsets and responsible citizenship. This episode is essential for anyone passionate about preparing the next generation for a dynamic and unpredictable job market. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Mastering the Art of Sales with Austin Bunch 32:01

43 weeks fa32:01

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32:01

Are you looking for a Third Growth Option ℠ ? Ever wondered how to turn a cold call into a gold mine? This episode is brimming with tactics for rekindling old customer flames and sparking new ones, as Austin Bunch shares his war stories from the front lines of 'focus calling'. He dissects the art of knowing your customer's history and the finesse required to master a sales script. Austin digs into the practicality of his PPP methodology, a compass for navigating the waters of sales meetings and ensuring that every interaction is a step towards closing the deal. Even in an age where clicks might seem to rule, he reaffirms the timeless power of human connection. So get ready to elevate your sales game and infuse your approach with gratitude and collaboration, don’t miss it! Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Sustainabili-TEA with JUST ICE TEA 35:22

44 weeks fa35:22

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35:22

Are you looking for a Third Growth Option ℠ ? How can a passion for sustainability fuel successful entrepreneurship? Seth Goldman and Spike Mendelsohn join us this week to share their inspiring journey with Eat the Change. From Spike's culinary heritage and his family's charitable background to Seth's transition from nonprofit activism, their stories are a masterclass in aligning your work with a greater mission. Seth and Spike reveal the intricacies of re-entering a competitive market and the joy of reconnecting with their network of farmers and suppliers. As they reflect on the successes and hurdles of their journey, you'll gain a fresh perspective on how brands can drive genuine change in the face of corporate giants. Tune in to learn about the blend of humility, hard work, and creativity that fuels their entrepreneurial spirit. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Manhattan Project for Tide with David VanHimbergen 34:19

45 weeks fa34:19

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34:19

Are you looking for a Third Growth Option ℠ ? Ever wondered what happens when a mathematician turns his talents to the world of laundry and sustainable paper products? You get a riveting conversation with David Van Himbergen, the former Tide innovator and current CEO of Reel Paper, who sits down with me to recount a journey that's as much about crunching numbers as it is about cleaning clothes and saving trees. David's story is one of transformation, from his math-major days to shaking up Procter & Gamble with his forward-thinking service-based solutions. His move within P&G, from Tide dry cleaning to a more urban, time-saving laundry service, exemplifies how an analytical mind can spark change in a corporate giant. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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#TikTokViral with Helen Morrison 38:08

46 weeks fa38:08

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38:08

Are you looking for a Third Growth Option ℠ ? When it comes to enduring brands in the beauty industry, few can boast the legacy and resilience of Frownies. The podcast episode with Helen Morrison offers an intimate glimpse into how a family's dedication to a simple wrinkle solution evolved into a viral sensation in the age of social media. The story begins with the inception of Frownies by Morrison's great-great-grandmother, Margaret Kroesen, in 1889. Designed originally for personal use, the patches gained popularity among friends and family, eventually becoming a Hollywood beauty staple. The narrative takes us through the evolution of Frownies, underlining the significant role of word-of-mouth in their growth and the pivotal Good Housekeeping magazine feature that skyrocketed their popularity. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Wear Sunscreen with Melissa Allen 32:30

47 weeks fa32:30

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32:30

Are you looking for a Third Growth Option ℠ ? When Melissa Allen's husband faced the harrowing ordeal of skin cancer, little did they know their dog would be the one to unearth the life-changing diagnosis. This spark ignited Melissa's mission to craft a sunscreen brand designed with both heart and health in mind. On the Third Growth Option podcast, I have the pleasure of speaking with Melissa, the resilient mind behind Kover, as she shares her shift from a service-oriented business to creating a product that safeguards and tells a story. Her brand's origin is a powerful blend of personal struggle and entrepreneurial spirit, and it's a journey that promises to inspire and empower anyone looking to make their mark in the business world. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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How Do You Know When It's Time to Jump? With David Gebhart 32:38

48 weeks fa32:38

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32:38

Are you looking for a Third Growth Option ℠ ? Ever wondered what it takes to leave the security of a full-time job for the rollercoaster world of entrepreneurship? David Gebhart, co-founder and president of Global Views, joins us to unfold the story of his transition from employee to entrepreneur and the inception of a business that has weathered nearly three decades of economic climates. With candor, he shares the challenges of starting from zero, the thrill of creating something enduring, and the balance required between creativity and operational acumen to make a brand like Global Views a household name. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Startup Pains & Successes 29:44

49 weeks fa29:44

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29:44

Are you looking for a Third Growth Option ℠ ? Michelle discusses scaling a product-based business through personal investment and navigating venture capital for a tech venture. She emphasizes adaptability in the competitive tech startup landscape and explores ShopDot, a drop-shipping platform empowering, brick-and-mortar stores. Discover valuable lessons on entrepreneurship, nurturing a business. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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From Garage Start-up to Industry Giant with Scott Hamberger 29:02

50 weeks fa29:02

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29:02

Are you looking for a Third Growth Option ℠ ? When it comes to the entrepreneurial journey, the tale of Fortessa Tableware Solutions stands out as a testament to resilience, innovation, and the power of culture in crafting a successful business. Scott Hamberger, founder of Fortessa, sat down to recount the story of the company's evolution from a modest garage start-up to a dominant player in the tableware industry. His insights, shared on the "Third Growth Option Podcast," offer a blueprint for aspiring entrepreneurs and established business leaders alike. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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4 Growth Accelerants (P.C.C.C) 28:48

51 weeks fa28:48

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28:48

Are you looking for a Third Growth Option ℠ ? Jamie Gallagher, CEO of 4 the Win Partners, shares his evolution from corporate climbing to visionary leadership. Drawing from experiences at European giants like Lego and mentorship from Count Anton Wolfgang Faber-Castell, Jamie navigates the complexities of leadership and innovation in today's volatile business landscape. Find out what the 4 growth accelerants are and how they serve as tangible accelerants for progress. By integrating these principles strategically, businesses can revolutionize problem-solving and foster collaboration. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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How to Find Great Clients without Selling 27:00

52 weeks fa27:00

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27:00

Are you looking for a Third Growth Option ℠ ? Kai Bitter shows us the steps of training lawyers in the nuances of sales—or as we call it, Sales 101 for Lawyers. From overcoming the 2008 economic storm, embracing rejection, and finding that sweet spot where personal and professional interests align for success, Kai shares how authenticity and passion are the true catalysts for forging long-lasting client relationships and a flourishing professional practice. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Legal Counsel for Company Growth- Is there a new Model? 34:42

1 year fa34:42

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34:42

Are you looking for a Third Growth Option ℠ ? As an outside general counsel, Todd Wilkowski talks about how legal expertise can act as a catalyst for growth and innovation. Rather than being a mere gatekeeper, Todd serves as a facilitator, ensuring that legal considerations seamlessly integrate with expansion goals, thus becoming an indispensable asset in corporate leadership. We delve into practical methodologies like 'Traction,' alongside advisory boards and coaching, to translate ambitious visions into tangible achievements. Todd and I explore how a compelling vision magnetizes driven individuals, while external counsel injects fresh perspectives vital for sustained business evolution. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Bridge Building in Life and Product Design - with Steve Berry 29:56

1 year fa29:56

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29:56

Are you looking for a Third Growth Option ℠ ? When Steve Berry swapped the familiarity of Boston for Miami's melting pot, his world turned upside down, and so did his approach to business and life. Steve's transformation from being rooted in uniformity to thriving amidst diversity led to a personal leap across cultural lines, led to love, and also to the creation of multi-million dollar ventures that blend unique ideas with varied people, showing us that embracing change can be the cornerstone of success. Retail is a playground for innovation, and we've got an insider's take on revitalizing a family legacy in today's fast-paced market. One encounter with Amazon buyers at a trade show catapulted satin pillowcases and shower caps to the top of online sales charts, demonstrating the power of modern consumer behavior. Steve's entrepreneurial spirit led to adding to traditional distribution channels and embracing social media marketing, celebrating the unique connections between barbers and clients with professional athletes through personal tales. Steve embraces differences and builds bridges to connect new ideas and worlds. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Mutual Growth - The Power of Peers, with Mike Thorne 28:32

1 year fa28:32

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28:32

Are you looking for a Third Growth Option ℠ ? How do you build personal trust communities, to catapult your growth in life and career? Mike Thorne, the brain behind and CEO of Trust Inside, shares his journey and how these communities have become his rock. Mike's mantra of 'belong, build, believe', acts as a compass guiding him through life's different stages, as a valuable workbook underscoring these concepts and their pivotal role in personal and professional development. Self-awareness plays a key role in achieving success, both personally and professionally. Our past experiences and challenges often unveil our superpowers. Authenticity and genuine connections become vital cogs in the wheel, pushing us beyond mere transactional benefits. Self-awareness helps us to forge meaningful relationships. Mike walks us through his six-page workbook designed to assist individuals and couples in understanding their present perspectives and outlining future aspirations. He brings to life the benefits of self-reflection and setting clear intentions for your journey, emphasizing the importance of continuous learning and networking in your growth journey. Join us, and unlock your potential to keep growing! Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Redefining Innovation in Manufacturing with Bob Robinson Jr 29:50

1 year fa29:50

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29:50

Are you looking for a Third Growth Option ℠ ? We speak to KAIVAC's leader, Bob Robinson Jr., about how to view progress and creativity in business. Bob's seasoned perspective emphasizes how innovation transcends mere product development, shaping the very essence of corporate systems. Drawing parallels between KAIVAC's innovation ethos and the miracle of new life, Bob illustrates a corporate culture where evolution is as natural as breathing. Listen to why failure should not just be accepted, but embraced as an essential component of progress. Bob's reflections on the significance of humility in leadership and the potency of diverse viewpoints in fostering innovation challenges conventional notions of success. From prioritizing F.A.I.L. as a 'First Attempt In Learning' to embracing 'commander's intent' for strategic clarity, we learn about cultivating a resilient and innovative organizational culture. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Grow and Build-to-Sale: an Investment Banker's View, with Brent Rippe 32:38

1 year fa32:38

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32:38

Are you looking for a Third Growth Option ℠ ? You've spent years building your business, pouring every ounce of your energy into fostering its growth. But, it's time to move on. The decision to sell your business is a significant one, and it's crucial to understand the journey you're about to embark on. In this candid conversation with Brent Rippe, partner at RKCA, an investment banking firm in Cincinnati, OH, we delve into the intricate M&A process. From pre-planning to navigating the market, Brent guides us through the complex terrain of business transition. Learn from Brent's detailed description of the build-to-sale process. He streamlines the path for owners and stakeholders to attain their objectives, breaking down the multi-step and multi-year process in preparation for a successful sale, and the importance of clarity in decision-making for optimal valuation. We wrap up with an inspiring story of a business merger that resulted in a nine-figure outcome, a testament to the power of transparency and stakeholder involvement in facilitating a prosperous merger. Brent's insights are a treasure trove for business leaders and entrepreneurs. This episode helps to demystify the process of selling a business and provides a roadmap for those considering the leap to a successful business transition. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Growth Between Comfort- and Panic Zones, with John Baines 40:52

1 year fa40:52

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40:52

Are you looking for a Third Growth Option ℠ ? John Baines, a remarkable leader who ascended from engineer to president by the age of 29, shares his compelling journey to growth by embracing the unfamiliar, the uncomfortable, and even the panic-inducing aspects of leadership. John offers invaluable insights into leadership evolution. In our reflective dialogue, we delve into the iceberg metaphor of personal development and leadership, emphasizing the hidden depths where our true selves reside. Navigating beyond the surface requires conscious effort, encouraging self-discovery, questioning, seeking, and being open to both giving and receiving advice. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Blueprint for Growth: Go as Yourself - with Jeffrey Sackenheim 27:00

1 year fa27:00

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27:00

Are you looking for a Third Growth Option ℠ ? The blueprint-to-finished-building analogies are unavoidable when speaking both personal and corporate growth, with Jeffrey Sackenheim, the visionary CEO of SHP. Jeff is an architect's architect, and he's turning a 123-year-old design and architecture firm into a national trailblazer in educational design in both a humble and talented way. Jeff's journey from hands-on architect to leading a firm with adaptability and innovation, punctuated by resilience and strategic foresight, gives insight into both the human side of architectural design and the importance of authenticity to fuel the evolution of a business within ever-changing landscapes. Don't miss this conversation that connects the personal with the professional, a symphony of lessons in strategic growth and genuine leadership. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Changing Lanes - Career Growth Perspectives with David Garascia 29:08

1 year fa29:08

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29:08

Are you looking for a Third Growth Option ℠ ? Listen to David Garascia, a seasoned consumer products commercial leader with a $3.5B sales record, share his secrets of successful sales strategies, growth perspectives and the importance of occasionally changing lanes. He'll walk us through the fundamentals of sales, from the importance of consistency and follow-up to influencing actions through words. Garascia understands the art of persuasion, importance of staying curious, and the necessity of distilling knowledge - insights that are invaluable in today's competitive business landscape. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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A CEO's Growth Mindset, Discomfort, Other Leadership Tools with Gavin Marks 24:26

1 year fa24:26

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24:26

Are you looking for a Third Growth Option ℠ ? Gavin Marks is the forward-thinking CEO and Lightbulb Moment Igniter of DM Merchandising. Gavin shares how he became a growth mindset evangelist for his team and customers, and how embracing discomfort can be a leader's most potent tool. This episode is filled with real world insights, from his evolution in the family business to igniting those light bulb moments with his team, to the unexpected ways in which cold plunges into Lake Michigan in January clear the mind and prepare one for daily challenges. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Market Pulse - Looking Ahead to 2024 with 4 Industry Leaders 38:56

1 year fa38:56

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38:56

Are you looking for a Third Growth Option ℠ ? We asked three consumer executives who had just returned from two important January 2024 tradeshows, to share their observations (on product trends, consumer behaviors, sourcing-, buyer-, and marketing shifts) and their outlook for 2024. Laurie Gilner (President/CEO of Transpac Brands and exhibitor at Atlanta Market among others), Rick Haase (Founder/CEO of Patina Stores and its chief buyer), and Bob Watson (SVP of Link Companies representing dozens of brands that make their way to retail shelves) shared their thoughts, discussed, and provided insights that can help other consumer product leaders plan and optimize their 2024 growth strategy. Growth never happens in a vacuum. All of us together are smarter than any of us alone. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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An Officer & an Entrepreneur - Growth Lessons for Each, with Andy Bjork 27:32

1 year fa27:32

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27:32

Are you looking for a Third Growth Option ℠ ? We talk about the role of leadership and training within organizations of all sizes. From the deck of a Navy ship to the corridors of Ivystone (an entrepreneurial multiline sales agency), Andy Bjork, a Navy-Captain-turned-Chief-Sales-Officer, shares methodologies and real life examples that nurture effective growth. Learn how the Navy's allowance for mistakes in high-stakes situations shapes leaders, and how this hands-on experience contrasts with the innovative strides being made in the entrepreneurial world, where traditional ROI is not the only benchmark of success. In company cultures and structures, these elements evolve together as a business expands. We talk about Andy's journey from the regimented world of the Navy to the nimble environment of Ivystone, examining the blending of autonomy and structure. Clear expectations and the quest for guidance help teams to flourish in both large and small organizations. The power and importance of diverse voices in decision-making keeps coming up throughout our discussion. Andy and I discuss nurturing the next generation of leaders, taking cues from corporate trailblazers like IKEA, and how fostering employee growth is tantamount to retention. Join us as we piece together the mosaic of leadership, growth, and the pathways to securing an organization's legacy. Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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Writing and Living our "Book" on Life and Work, with Kristina Stevens 23:12

1 year fa23:12

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23:12

Are you looking for a Third Growth Option ℠ ? Kristina Stevens loves to challenge norms, so clearly not your average Operations and Supply Chain leader. Kristina's big vision for life, unconventional perspective, and unwavering ambition for improvement shape the core of our discussion. Our conversation reveals a compelling narrative of Kristina's life - conquering a demanding career, raising young children, and training for a marathon - a living testament to the power of self-belief and the audacity to demand what you need. We talk about self-imposed limitations, as mere figments of our imagination. Kristina's story is a call to action, inspiring us to invest in ourselves and take that first step towards our dreams, leaving the 'how' for later. Towards the end, we pivot towards the power of intentional friendships and the growth they facilitate. Kristina muses about her aspirations to pen a book for her kids. To connect with this dynamic personality, Kristina's LinkedIn details are shared in our chat. Don't miss out on this episode brimming with wisdom and inspiration. Always remember, growth is a constant journey; keep moving, keep growing! Always growing. Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com benno@realignforresults.com…

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