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Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey
Manage episode 434348962 series 2801738
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Are you looking for a Third Growth Option ℠ ?
Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strategies to breathe new life into the beloved brand. You'll learn about the concept of "now-stalgia" and why the universal allure of road trips, freedom, and adventure makes Stuckey's revival such a compelling story.
But it's not just about pecan log rolls and road trips. Stephanie also reveals how Stuckey's leverages storytelling and the patriotic pecan to create genuine connections with customers. From the historical significance of pecans to using LinkedIn posts to drive B2B sales, this episode covers the intricate effort behind getting products on store shelves. You'll also hear about Stephanie's personal journey, culminating in her book "Unstuck," and discover the secrets behind substantial growth, authentic branding, and the soul of a business rooted in American history. Tune in for valuable lessons on building a brand with authenticity and heart.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Capitoli
1. Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey (00:00:00)
2. Reviving Stuckey's (00:00:01)
3. Connecting People Through Storytelling and Pecans (00:09:48)
4. Driving Sales Through Social Media (00:17:36)
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