Storytelling That Sells: How to Build a Product Everyone Wants to Share - with Selim Benayat, Bento

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In this episode of Things Have Changed Podcast, we sit down with Sélim Benayat, co-founder of Bento and now Director of Product at Linktree, to explore the shifting landscape of the creator economy and how Bento is helping creators showcase their work in a whole new way. Sélim shares the story behind Bento’s creation, their journey through Sequoia’s Arc program, and how they scaled their vision into a platform now empowering creators worldwide to curate their digital identities effortlessly.

From engineers and designers to artists, creatives have long struggled with scattered content across different platforms. Sélim and his co-founder recognized this gap and built Bento, a sleek, visually stunning platform that helps users pull all their creative projects into one central hub.

Tune in as we dive deep into Bento’s acquisition by Linktree, the lessons learned from building a startup, and where Sélim sees the future of the creator economy headed. If you're a creator, entrepreneur, or just curious about the evolving digital space, this episode is packed with insights you won’t want to miss!

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