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Episode 4: Win More Projects by Understanding Buyer Decision Making
Manage episode 415425145 series 3567352
Contenuto fornito da Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Michael Janda and Brad Hussey, Michael Janda, and Brad Hussey o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers?
In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients' purchasing decisions and why price shouldn't be the sole deciding factor. They explained that clients consider many elements, forming a pyramid with price at the base. This means freelancers and agencies should prioritize other factors such as quality, relationships, and craftsmanship to build trust and loyalty. They also offered tips on where to focus to stand out and compete successfully with larger industry players.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
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Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
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Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
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