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Applied Series: Creating Digital Storytelling Magic for Luxury Fashion with Holition's CEO Jonathan Chippindale
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Turning Ideas into Fashion Storytelling Diamonds
Jonathan Chippindale made his luxury marketing name in the world of fine jewellery at De Beers prior to launching his creative tech studio, Holition. The magnetic pull of Jonathan's "Willy Wonka-esque" genius, has allowed him to tap into the transformative power of digital storytelling in the luxury space. His philosophy of 'human connections first, technology second' champions Holition's digital campaigns that tug at the heartstrings. In this episode, host Peter Jeun Ho Tsang delves into how Jonathan creates these beautiful fashion campaigns for some of the world's biggest brands.
Using Creative Technologies Effectively
Louis Vuitton, Hermes, Tommy Hilfiger, Dunhill, Burberry, the list goes on. Holition's client list is not only impressive, but are willing to take technological leaps of faith with Jonathan and his team when it comes to crafting their digital marketing campaigns. In this episode we gain insight as to how he manage to convince the brands to take this leap with him, the mega trends that are shaping the fashion marketing industry, and why Jonathan believes that technology should be an invisible thread in any campaign. With all this in mind, Holition breathes life into fashion narratives, and dreams up projects like the Tommy Hilfiger & Roblox Sep 2022 fashion show; becoming vital reference points in the ever-evolving landscape of fashion tech.
Jonathan and Holition are featured in chapter 4 of the book Fashion Tech Applied. Check it out.
Find out about Holition here.
Connect with Jonathan in LinkedIn.
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
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The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at [email protected]. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Capitoli
1. Applied Series: Creating Digital Storytelling Magic for Luxury Fashion with Holition's CEO Jonathan Chippindale (00:00:00)
2. Fashion Tech Innovations in Luxury Marketing (00:00:03)
3. The Willy Wonka of Digital Marketing (00:09:27)
4. Exploring Technology and Fashion Innovations (00:20:42)
5. Project Development (00:33:35)
6. Emotional Connections in Marketing (00:38:55)
7. Embracing Chaos and Pivoting (00:46:43)
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