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How To Break a World Record on YouTube with Award-Winning Author Rob Biddulph
Manage episode 272835591 series 2794064
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Rob Biddulph is an award-winning author and illustrator who has increasingly used video to connect with his ever-growing audience.
Before turning to illustration full-time, Rob had established himself as a leading designer and art director, winning awards and steering the visuals for some of the UKs most iconic mags including the NME and the Observer magazine.
Having already caused a storm on social media with his #packedlunchpostits and behind the scenes book development, during the UK lockdown Rob came up with the idea of teaching kids how to draw live online – to help relieve many peoples’ homeschooling stresses. He found a lot of grateful parents!
His #DrawWithRob campaign grew exponentially and led to not only a #DrawWithRob book – another best-seller, but also a Guinness World Record for the biggest audience for a live art class ever – via YouTube.
Rob delves into the story behind how he got started in writing books and how video has ultimately helped him grow his audience.
In this episode you'll discover:
- Rob's background in magazines
- How Rob finally found a publishing agent
- How he went from art director to published author
- How the Covid-19 pandemic inspired him to help parents and their kids
- Why you should always learn from your mistakes
- How he broke a world record on YouTube
- Why video channels like YouTube are great for self promotion
- The value of live video
- Why YouTube can directly influence sales
- An insight into the future for his creations
- Rob’s experience as an influencer
- How brands and businesses can use video effectively
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