))
S08E12 Marketing Students on Reframing Negative Portrayals of Migrant Workers
Manage episode 363193035 series 3475589
Contenuto fornito da Institute for Human Rights and Business, IHRB, and Institute for Human Rights. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Institute for Human Rights and Business, IHRB, and Institute for Human Rights o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
PART I: #InvisibleHeroes Team
(02:46) Why Singapore?
(07:23) A pronged strategy: Social media + cultural fairs + employee engagement
(09:34) Scaling migrant workers stories on social media
(12:50) The power of cultural fairs in making human connection
(16:04) Breaking down silo’s across employees through mentoring
(20:15) The importance of branding and messaging to tell stories effectively
PART II: #NFTs Team
(24:29) What are non-fungible tokens (NFTs)?
(26:13) How to connect NFTs, art, and migrant workers
(27:45) The disruptive potential of NFTs
(29:55) Artists uptake of NFTs
(33:36) Using NFTs to elevate migrants’ stories
(35:52) A London showcase - an arts and migrant hub
146 episodi
Condividi
