Episode 236: Carter Reum - Investing in Those Who Improve Lives & Make the Impossible Possible


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Carter Reum left his job at Goldman Sachs to pursue an entrepreneurial career because he was, in his words, “just young enough and just stupid enough, but in a good way, to think it was a good idea.”

Leaving the corporate world ended up being a great idea for Carter and his brother. They founded an innovative alcohol company called VEEV which sold to a multi-billion dollar strategic acquirer.

Carter now runs M13, an angel investment firm with a portfolio totaling over $137B in enterprise value and including companies like Lyft, Ring, Daily Harvest, and FabFitFun.

On this episode of Why Not Now? Carter and Amy Jo talk about investing in companies with products that can directly improve people’s lives, the importance of being a storyteller as an entrepreneur, and making the impossible possible.

Carter tells Amy Jo about his company’s policy that every new hire must pass the “Airport Test,” meaning you’d want to be stranded at the airport with that person, in order to preserve their team’s positive culture.

Carter also shares the importance of setting boundaries as a leader, including quitting email on the weekends and not letting your inbox be your to-do list.

Learn more about Carter:


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