WE078 - The Schmeez Effect with Bella Kelada-Khalil of Midnight Marketing

Wicked Energy with JG

In this week's episode, we features the vibrant Miss Bella Khalil, a junior business development leader at Midnight Marketing. We’ll delve into Bella's journey from Montreal to the marketing world, and how her theatrical background fuels her dynamic energy. Dive deep into the world of mascot marketing as Bella shares the story behind Schmees, an alien icon steering branding to new heights.

Our discussion heats up as Bella and Justin explore the transformative role of social media in reaching younger audiences and differentiating in the competitive oil and gas sector. Emphasizing self-care and work-life balance, Bella reveals the practices that keep her focused and grounded in a demanding industry.

Discover the strategies that Midnight Marketing employs to resonate with clients and the tactics that could make the oil & gas industry more approachable. Plus, get a sneak peek at upcoming initiatives aimed at engaging the younger generation, including a thought-provoking video series.

Tune in for this energetic conversation that will leave you rethinking branding, work-life harmony, and the future of energy and marketing. Don't miss out on this episode of Wicked Energy with JG, where innovation meets impact!

LinkedIn: https://www.linkedin.com/in/isabellakeladakhalil/

Website: https://www.midnightmarketing.com/

Show Sponsors

InflowControl

InflowControl is a tech firm specializing in enhancing oil production efficiency and minimizing environmental harm through their Autonomous Inflow Control Valve (AICV®). The technology boosts profitability in mature oil fields by filtering out undesired gas and water, allowing previously overlooked zones to contribute to production. This results in both higher profitability and Lower Carbon Oil for stakeholders. For more information, visit the links below:

Website: www.inflowcontrol.no

LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/

YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q

Wicked Energy

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