9. Starting a podcast: How long should your podcast be?

Women In Leadership

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #9.

Another question I’m often asked is: How long should my podcast be?

And, if that’s something you’re wondering too, my answer to you would be: It depends.

You may have heard me say before: there are NO rules to podcasting other than the rules you set yourself. And, those rules are going to depend on various things.

When it comes to the length of the podcast – it depends on a number of facts:

- How long do you need for you to get your message across? If you need 5 minutes – don't stretch it out to 20 minutes because someone’s told you, a good podcast length is 20 minutes.

That’s ridiculous.

Tell your ideal client what they need to know, tell them what the next step is and how they can find out more, and finish it up. If it takes 5 minutes – then 5 minutes it is.

If you need 10 minutes or 20 minutes to share it, it’s concise, it’s compelling, connects with your ideal client and the content in your podcast continues to build know, like, and trust and continues to nurture them along the customer journey – then take 10 minutes, take 20 minutes.

• Another thing to consider – who is your ideal client? How long do they have to listen to your content? Are they driven and like people to get to the point? Well, get to the point on your podcast. One of my clients works with C-suite executives who are driven, they want access to thought leadership content when it comes to leading top-performing teams, so she keeps her solo shows, concise and to the point. Her interviews are slightly longer however the conversation is always on point, with actionable insights.
• Are they time-poor? Another one of my clients works with busy mums – therefore her podcasts were between 10-15 minutes. Enough time for her to listen as she was driving and picking up her kids from school.

So, how long should your podcast be? How long do you want it to be in order to say what you want to say and share what you want to share in a way that’s going to continue to build know, like and trust and nurture your listener into a lead with your podcast?

That’s how long it should be.

I’ll see you in the next tip.

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To staying ambitious, Annemarie

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