#26 Understanding the Costs of Low/No-&-Light: Why Alcohol-Free Drinks Aren't Cheap

Low No Drinker: for mindful, sober curious & alcohol-free Gen-X drinkers

Welcome to the latest episode of the Low No Drinker Podcast! Today, we're diving into a topic that baffles many: why do alcohol-free and low/no-&-light drinks cost as much as their boozy counterparts? You might be surprised to learn that there are several compelling reasons behind these high prices.
In this episode, I uncover the five biggest factors that drive up the cost of your favourite alcohol-free beverages. From the surprising role of alcohol as a natural preservative to the complex processes required to maintain flavour without it, there’s a lot more to these drinks than meets the eye. We’ll also explore the challenges small producers face in a market dominated by big brands with deep pockets.
I’ll be sharing insights from industry leaders like David Hodgson (Zeno Wines) & Roger Warner (Only with Love Brewery), who shed light on the technical hurdles and financial realities of producing top-notch non-alcoholic drinks. Plus, I’ll reveal the one fact about alcohol production that shocks most people.
If you’ve ever wondered why you’re paying a premium for alcohol-free drinks, this episode is for you. Download now to get the full story and understand the true cost behind your favourite low/no-&-light beverages.

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Capitoli

1. #26 Understanding the Costs of Low/No-&-Light: Why Alcohol-Free Drinks Aren't Cheap (00:00:00)

2. Reason 1 - Preservative (00:00:46)

3. Reason 2 - Flavour (00:02:26)

4. Reason Free! (00:04:41)

5. Reason 4 - Scale (00:06:52)

6. Reason 5 - Marketing (00:08:22)

7. Takeaway (00:10:55)