Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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FinPub Pro is the podcast for the financial publishing industry. We talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media. I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators. I've been in the FinPub industry for ...
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Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
41:53
Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt'…
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Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters. Chapters 00:00 Introduction and Discussion 06:21 Discussion about Books and Content Consumption 19:19 SEO-Minded Strategies for Newsletter Success 27:27 Partnering with Influencers to Start Profitabl…
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The Finance Publisher for Founders
1:19:24
1:19:24
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Mathieu Silverstein runs Wealth Factory. It is not your traditional FinPub – but has done something unique in the industry. He straddles a fascinating line between B2C & B2B. Wealth Factory publishes finance education for founders and business owners. His marketing model is 100% the B2C marketing approach we are used to in FinPub. But his target au…
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Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more. Timestamps 00:00 Introduction and Plans for the Podcast 02:53 Building a Media Company and Selling Something Else 18:14 Example: Freight Waves and Sonar 24:47 Example: ClickFunnels 33:57 The Motle…
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How to double trading newsletter sales in 3 months.
1:28:33
1:28:33
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1:28:33
How do you double a trading newsletter business? In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month. This is an example of…
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Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More
53:14
Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Rya…
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Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLett…
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No boring ideas: Why great Promotions are more than just great sales copy
2:09:16
2:09:16
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Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself. A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS. We start this episode looking at some of those promotions…
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The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more
53:07
Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Ta…
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Here in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest. The media attention and venture attention on them and the newsletter boom fueled by the Substack & Beehive boom made newsletters finally seem "cool." Here in FinPub we've been running newsletter subscription businesses for over 60 years…
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Building a Trader Education Business with John Carter, Founder of Simpler Trading
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I've been wanting to talk to John Carter on here for awhile for a few reasons. First, because John founded Simpler Trading and built it into one of the top trader education companies in the industry. Second, because John's approach to building the business has always steered away from the hype side of promotion. Third, because he exited a large por…
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Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More
56:16
Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples. Follow Brad on Twitter: https://twitter.com/bradwolverton Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wo…
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John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com…
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-> Learn more about Newsletter Operator All Access here. -> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this Episode Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take…
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Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Ma…
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Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more. Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilot Get a $25 ad credit when you spend $100 or more. -- Sponsy streamlines sponsorship operations and reporting so you can…
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The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch.
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1:01:19
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Conor Lynch had massive success with more traditional trader education newsletter model. He was publisher on one of the fastest-growing publishing companies in that last decade. He and the team he was working with grew from $0 to $50 million in annual sales in just a few short years. Then they faced disaster – the FTC brought a case against them fo…
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Brian York, Chief Marketing Officer for The Agora companies, the financial newsletter publishing giant joins us to discuss the current state of Finpub. This conversation started when Brian commented on my video presentation, The State of FinPub 2024 In that comment Brian said, "There are 3 words here that are the most important, “Identify tight nic…
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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
57:41
Anik Singal is an entrepreneur, author, and expert in scaling education businesses. Check out Anik's books and podcasts here: AnikSingal.com Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowL…
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Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
51:00
Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiu Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wor…
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I’m joined by Damon Wright, Head of Advertising & E-Commerce at law firm Gordon Rees to discuss the rising dangers of Class Action lawsuits. We dig into what they, why they are on the rise, and the most effective ways you can protect your business from individuals who target e-commerce and publishing businesses. Click here to download The Gordon Re…
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Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSD Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More
50:01
Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps 00:00 Newsletter targeting Fortune 500 executives for news. 04:34 Create hyper relevant content for niche market. 06:57 High CPMs for well-defined executive audience. 12:53 Research-intensive content, provide templates, charge for …
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How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber ...
52:26
Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps 00:00 How WorkWeek started 05:04 Audience indicators and your ideal customer profile (ICP) 07:32 Slow, strategic g…
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Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps 00:00 Aligning monetization strategies enables sustainable and scalable growth. 06:21 Creating post subscription funnel to boost sales. 09:03 Curate and repurpose newsletter content for subscrib…
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How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
43:27
Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps (13:20) Cornerstone Resources for Marketing and Copywriting (13:40) Importance of Authority in Newsletter Niche (14:00) Creating a Personal…
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Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More
53:55
Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps (00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy profe…
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Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More
48:04
Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models. Episode topics & Timestamps (00:25) Introduction and brief overview of BulletPitch, motivation behind starting…
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Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More
49:26
Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Join Justin's newsletter for sponsorship opportunities. Episode topics & Timestamps (00:40) Justin’s journey and experience with sponsorships, introduction and background (03:00) overview …
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How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More
34:04
In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry. Episod…
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Patrick Bove is copy chief at Legacy Reserach. He's been writing copy in financial since 2008. And has a growing team of nearly 30 copywriters writing for him. In this conversation, Patrick explains what ideas are selling now. The market has changed. That means the ideas you use to sell subscriptions has to change, too. Patrick talks about the curr…
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Episode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creator…
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Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetizat…
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John Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and More
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In this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The new…
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How Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months, Insights From a $180k+ Course Launch, Copywriting Tips, Storytelling Frameworks, and More
49:43
Kieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business. Follow Kieran Drew on Twitter and LinkedIn. Join Kieran's free newsletter "Digital Freedom" here. --- Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More
46:51
Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators. Follow Jay on Twitter and LinkedIn and join his free newsletter. Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work wit…
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Michael Houck - Growing a Newsletter For Founders To 80,000+ Subscribers In 10 Months, How To Boost Your Social Growth With Engagement, How To Monetize a Newsletter From Day 1, and More
44:34
Over 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups. Follow Michael Houck on Twitter and LinkedIn. Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLette…
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Emanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and More
1:05:15
1:05:15
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1:05:15
Emanuel Cinca is the founder of StackedMarketer, a marketing newsletter with over 50,000 subscribers. Follow Emanuel on Twitter: @emanuelcinca Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt M…
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Ryan Sneddon - How To Build a 6-Figure Local Newsletter Business and Become The Most Popular Person In Your Town, Advice on Starting a Newsletter From Scratch, and How To Grow With a Referral Program
49:43
Ryan Sneddon is the founder of Naptown Scoop, a local newsletter covering Annapolis, Maryland. Follow Ryan Sneddon on Twitter: @lifeof_scoop Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McG…
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Ethan Brooks - Behind-The-Scenes Look At Creating Content and Community For The Hustle, Trends, and Hampton
46:36
Ethan Brooks leads community and content for Hampton and was previously a senior writer at The Hustle and Trends.co Follow Ethan on Twitter: @damn_ethan Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Fol…
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Marketing Max is the founder of GrowthDaily, a marketing newsletter read by over 60,000 founders, CEOs, and marketers. Follow Max on Twitter @MarketingMax Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follo…
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Chenell Basilio - How To Get Your First 10k Subscribers, Find Content-Market Fit, Learnings From Top Creators
39:51
Chenell Basilio is the founder of Growth In Reverse. Each week she reverse engineers how top creators get to 50k+ subscribers, so you can replicate their growth. Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLette…
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Newsletter King Porter Stansberry on his journey turning a $36k investment into a $3 billion IPO
56:58
Porter Stansberry founded Stansberry Research with a laptop and $36k of financing from Bill Bonner. (You can meet Porter in person at the June 14-15th www.FinancialMarketingSummit.com) He and his partner, Steve Sjuggerud, and the team they built, turned that 36k into a $3 billion valuation at their IPO. That initial money was to fund what would bec…
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Mark Ford has been in involved in dozens of multimillion-dollar businesses. He helped Bill Bonner build the Agora Companies, which has dominated the financial publishing industry for over a decade, and broke over a $1 billion in top-line revenue. I met him the first time back in 2016 or 17 when my former business partner was managing the affiliate …
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