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Contenuto fornito da Canadian Physique Alliance. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Canadian Physique Alliance o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Canadian Physique Alliance. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Canadian Physique Alliance o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Canadian Physique Alliance podcast! We are excited to be launching this new media form to bring you up to date information on what's happening around the CPA and NPC worldwide. This audio format has been developed to adapt to the changing environment on how you like to consume information and we will strive to meet your ever changing needs. Throughout this series we will provide you with updates, answer your questions, and provide you with value through the form of special guests directly related to the industry.
Contenuto fornito da Canadian Physique Alliance. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Canadian Physique Alliance o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Canadian Physique Alliance podcast! We are excited to be launching this new media form to bring you up to date information on what's happening around the CPA and NPC worldwide. This audio format has been developed to adapt to the changing environment on how you like to consume information and we will strive to meet your ever changing needs. Throughout this series we will provide you with updates, answer your questions, and provide you with value through the form of special guests directly related to the industry.
During this episode we sit down with the president of the CPA to discuss how the first part of 2022 has gone and the future outlook to the fall of 2022. With many great surprises in the first part of the year, the momentum continues to build with each show as the year continues to move forward.
Ep #4: Director of Social Media Cindy Van Empel-Popwich joins the host Corey Swiergosz on this episode of the Canadian Physique Alliance Podcast to talk about how the social media channels of the CPA can play a role in the members promotion and being the first line of communication for questions. As an IFBB Pro, Cindy brings a wide range of experience as a competitor, mom, and business minded individual.…
#003 - This episode is an update from CPA president Ron Hache after seeing the first shows of the year take place. One of the overall themes year to date is that the calibre of athlete on stage is high and the promotions are running smooth. The CPA promoters are coming to the plate in 2022 with all new benefits and additions to their shows to give athletes the best experience possible. To join the Canadian Physique Alliance check out the website link below: https://canadianphysiquealliance.com/ Athlete Motivation on IG: https://www.instagram.com/canadianphysiquealliance/?hl=en…
Episode #2: CPA Head Judge Rudy Jambrosic fresh off judging at the Arnold Classic 2022 reflects on the weekend that was and all the exciting things to come in the industry this year. This was the first large scale expo to take place since COVID and seeing people back out supporting the industry was incredibly. With everything In addition, we talk about what's happening in Canada, upcoming events, and the most asked questions by CPA members answered by the head judge. Rudy talks his pet peeves and what you can d…
Episode #1: Welcome to the Canadian Physique Alliance podcast that has been developed to help enhance your education and inspiration for competing in the fitness industry within Canada. During this episode you will hear from president Ron Hache in his "President Report" on all the current issues including: -Qualification changes with the CPA -New IFBB Pros in 2021 -Age restriction with the CPA -And upcoming event To become a member of the Canadian Physique Alliance check out the website and follow on social media for all the latest information and event coverage. Instagram Facebook Upcoming Events Rules…
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