Getting To Aha! With Darshan Mehta podcast

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27:28

Chris Nowinski is a former football player at Harvard University and professional wrestler with WWE, World Wrestling Entertainment. After enduring a career-ending head injury, Chris has dedicated his professional life to serving patients and families affected by brain trauma, particularly Chronic traumatic encephalopathy, or CTE, a progressive neurodegenerative disease that develops after repeated head injuries. Jay and Chris discuss the state of head injuries in American athletics, the difference between advocating for head safety at youth and professional levels, Chris’ newest research, and much more. Episode Chapters (00:00) Intro (00:50) changes in the culture around concussions in the past two decades (02:39) padded helmet technology (03:55) concussion reporting in the NFL (10:35) Chris’ career path and concussion history (14:52) connecting with activists who haven’t themselves suffered a traumatic brain injury (17:42) SHAAKE - a new sign to identify concussions (20:53) Unions can help players advocate for safety policies (23:10) final thoughts and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/…

Getting to Aha! with Darshan Mehta

Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.

146 episodi

#MBA #Careers #Entrepreneur #Business #Darshan Mehta #IResearch #Aha #Consumer Research Services #Happy Market Research Podcast #Conversations For Research Rockstars #Engagious

Getting to Aha! with Darshan Mehta

updated 3 giorni fa

Pagina principale della serie•Feed

146 episodi

#MBA #Careers #Entrepreneur #Business #Darshan Mehta #IResearch #Aha #Consumer Research Services #Happy Market Research Podcast #Conversations For Research Rockstars #Engagious

Toate episoadele

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 47:16

3 giorni fa47:16

47:16

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focussed on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding. KEY TAKEAWAYS 👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain. 👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018. 👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Kory Grushka: https://www.linkedin.com/in/kory-grushka-5179573 Stories Bureau: https://www.linkedin.com/company/storiesbureau Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Future of Higher Ed Marketing: Personalization & Authenticity with Carrie Phillips 34:50

10 giorni fa34:50

34:50

In this episode of Getting to Aha! , host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni. Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with over a decade of experience in higher education marketing. She transitioned from television media to digital marketing and specializes in brand development, crisis communications, and strategic messaging. Her data-driven approach to personalization and student engagement has earned national recognition. A thought leader in the field, Carrie pioneers innovative marketing strategies while mentoring the next generation of communications professionals in higher education. KEY TAKEAWAYS 👉 Personalization is the Future of Higher Ed Marketing – Carrie Phillips highlights how universities must move beyond one-size-fits-all messaging. She explains how data-driven personalization enhances student engagement and creates more meaningful connections throughout the student journey. 👉 Authenticity Matters More Than Ever – Carrie discusses the shift from polished, corporate-style content to genuine, student-centered storytelling. She shares how universities can balance professional production with organic, relatable content that resonates with prospective students. 👉 Higher Education Marketing is Unique – Unlike traditional B2B or B2C marketing, higher ed marketing involves high-stakes, emotional decision-making. Carrie explores how universities must nurture long-term relationships, from early student recruitment to alumni engagement. 👉 AI is a Tool, Not a Replacement – While AI offers efficiencies in marketing, Carrie stresses the importance of human oversight. She shares practical ways universities can leverage AI without losing the personal connections that define higher education experiences. 👉 Post-COVID Communication Strategies Have Evolved – Carrie examines how the pandemic reshaped university communications. She discusses the need to balance engagement and over-communication, ensuring messaging remains effective and relevant. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Carrie Phillips on LinkedIn - https://www.linkedin.com/in/carriehphillips/ UA Little Rock Website - https://ualr.edu/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Differentiation and Authenticity in Marketing with Alex Montas 29:54

17 giorni fa29:54

29:54

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, then Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. Alex Montas is an executive marketing leader who drives growth for Fortune 50 companies and startups. At BENlabs, he led marketing, built infrastructure, rebranded the company, and boosted lead generation. At Bloomberg Media, he cut paid media costs by 400% and scaled its subscription business from $1M to $100M. At TubeBuddy, he drove a 30% revenue increase in six months. A former Verizon marketing leader and award-winning strategist, Alex thrives at the intersection of data, creativity, and leadership. KEY TAKEAWAYS 👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch. 👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself. 👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing; it’s a rule for life. 👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow. 👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling. 👉 Being human is a strategy for success. As machines can do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested. 👉 Find a niche. In any organization, there will be a small project that you can work on. If you can join a small division and cultivate success, then bigger roles will follow. 👉 Insights are everything. If you have complex data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Alex Montas on LinkedIn - https://www.linkedin.com/in/almontas/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Power of Human-Centric Business in an AI World with Gregorio Uglioni 31:35

24 giorni fa31:35

31:35

In this episode of Getting to Aha! , host Darshan Mehta chats with Gregorio Uglioni, a renowned CX expert and three-time bestselling author, about the transformative power of human-centric business strategies in an AI-driven world. They delve into the importance of time as our most valuable currency, creating emotional connections and balancing technology with human touchpoints, to enhance customer experiences. Discover how qualitative insights and active listening can drive meaningful organizational change, fostering deeper connections with customers and employees. Gregorio Uglioni is a celebrated customer experience expert and CX Goalkeeper podcast host. Gregorio shares his journey focusing on business transformation, including shadowing call center agents to uncover impactful strategies. He offers valuable advice for leaders prioritizing human connection while leveraging technological advancements. KEY TAKEAWAYS 👉 Gregorio emphasizes that time is our most valuable personal and professional currency. He explains how businesses that respect and optimize customer and employee time can build stronger, lasting relationships. 👉 Shadowing call center agents early in his career shaped Gregorio's understanding of customer experience. He shares how firsthand observation can uncover deep insights into customer pain points, enabling businesses to design more empathetic and effective solutions. 👉 Building emotional connections is essential for successful business transformations. Gregorio explains that companies thrive when they go beyond selling products to creating meaningful experiences that resonate with customers on a personal level. 👉 Gregorio explores the intersection of AI and human connection in business. He highlights that while AI offers efficiency and insights, it is crucial to maintain a human touch to avoid alienating customers in an increasingly digital world. 👉 Active listening and engagement are key to creating a human-centric culture. Gregorio shares actionable advice for leaders to drive transformation by fostering genuine relationships with both employees and customers, leading to greater trust and loyalty. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Gregorio Uglioni on LinkedIn : https://www.linkedin.com/in/gregorio-uglioni/ Forward Website : https://forwardwith.ch/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. 43:59

4 weeks fa43:59

43:59

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights. Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five years. Her strategic recommendations on ‘Drinking Better’ led to a shift in the global business vision for Diageo to address the 'low & no' opportunities. In 2019, Forbes named her as one of the "Women Running the Liquor World." She has over fifteen years of international marketing and innovation expertise and is an Effie-winning creative force with strong cultural acumen and a passionate desire to improve the world through sustainable ideas. KEY TAKEAWAYS 👉 The Power of Curiosity in Entrepreneurship: Ila owes her success in consumer insights to constant curiosity and observation. It’s about observing how people engage, whether watching certain TV shows or noticing behaviors in different industries. She’s constantly curious about why different things connect with people, which has helped her become the best entrepreneur possible. Those in the entrepreneurial space would do well to imitate her and learn and gather as much information as possible. 👉 Rising Spirits: Changing Consumer Preferences: Over the last decade, beer and wine have declined in popularity in the alcohol market, and spirits are constantly increasing. That’s mainly owed to the fact that people believe they don’t give them much of a hangover, and people are now, more than ever, educated on how alcohol works. This is something Ila has obsessively researched and has integrated into her business, enabling her to create the best brand she can. 👉 Embracing the New Drinking Culture: The modern drinker is, at the moment, someone who abandons rituals and remains their true self rather than their artificial self. Ila has tapped into this, overcoming old rituals and making it a point to say ‘We’re not anti-alcohol, we’re pro-moderation and advocates for information’. At Parch, they want people to make their own informed choices and grant them the ability to make them. She admits that they’re not quite there yet, they’re only just beginning to talk to liquor stores. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Ila Byrne On LinkedIn: https://www.linkedin.com/in/ila-byrne-228283/ Parch Spirits On LinkedIn: https://www.linkedin.com/company/parchspiritsco/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
The 5 Whys: Deep Diving into Consumer Behavior with Brian LeCount 34:48

5 weeks fa34:48

34:48

In this episode of Getting to Aha! , host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding. Brian LeCount is the Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a top healthcare staffing leader in the U.S. and globally. He oversees marketing innovation across four business lines and nine brands. Previously, Brian was EVP of Strategy at Grey, consulting with global brands on digital and creative solutions. With over 15 years as a mentor and advisor to startups, Brian excels in growth strategy, digital transformation, and unconventional marketing for demand creation and innovation. KEY TAKEAWAYS 👉 Brian LeCount emphasizes that understanding the emotional drivers behind consumer decisions is essential for creating meaningful marketing strategies. He highlights that both B2B and B2C marketing share emotional underpinnings, as decisions are often rooted in feelings rather than logic. 👉 Brian explains the power of the "5 Whys" framework, which helps uncover deeper insights into consumer behavior. By repeatedly asking "why", marketers can move beyond surface-level observations to reveal core motivations and craft impactful strategies. 👉 Building emotional connections is crucial for brand success, according to Brian. He believes that great marketing goes beyond transactions by creating experiences that resonate personally with consumers, fostering loyalty and long-term relationships. 👉 Brian is optimistic about AI’s transformative role in marketing. He argues that AI can enhance content creation, data analysis, and consumer insights, allowing marketers to work smarter and connect with audiences more effectively. 👉 By understanding consumer journeys, Brian shows how brands can develop strategies that address both emotional and practical needs. He shares a compelling example of creating weeknight recipes for busy parents, emphasizing the emotional value of family meals. 👉 Looking to the future, Brian stresses the importance of authenticity and adaptability in maintaining meaningful consumer connections. In a crowded marketplace, brands must consistently evolve while staying true to their values to remain relevant. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Brian LeCount on LinkedIn - https://www.linkedin.com/in/brianlecount/ Health Carousel Website - https://www.healthcarousel.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures 34:44

6 weeks fa34:44

34:44

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! Ashutosh is the Founder and CEO of Foodtech Ventures, a company bringing food delivery to the twenty-first century and the world’s only baking on-the-go delivery platform. He is also a Pedal Grad - Zero to One at PedalStart and was previously the Director of Operations at Raptor Supplies, the Director at Advanced Surfactants, and the Co-Founder at Advance Satellite News Gathering. With such a diverse background in various industries, we can’t wait for you to hear his story! KEY TAKEAWAYS 👉 Ashutosh believes that, to succeed, you need to stand out from the crowd and come up with innovative solutions to problems. He places a lot of importance on being different and doing something that doesn’t fit the status quo. All of his Aha! Moments were rewarding and enriching, but part of him does wish he could go back and change some of them. 👉 Ashutosh acknowledges that he had a very fortunate upbringing however, through various mishaps within his family’s businesses, the wealth and fortune they had built over four generations had been mostly destroyed. Suddenly, he found himself from being in a position of relative comfort and wealth, to having to think of where to find money for medicine and groceries. It was through this that he learned how to build something of his own. 👉 If he could go back and give his younger self some advice, Ashutosh says the biggest thing would be to have ‘belief and faith that time heals all’ and that ‘understanding that nothing is the end of the world.’ Ninety percent of getting through difficult times is getting up and motivating yourself; you have to rise to the challenge if you wish you succeed. Cliche as it sounds, you have to never give up and always get back up. 👉 Foodtech ventures was born out of seeing Dominos and Pizza Hut take the charge in the pizza delivery world. Ashutosh wanted to make sure that the food he was delivering to people wasn’t cold by the time it got to them. In fact, he wanted to completely circumvent this by making sure the food was straight out the oven and was still hot by the time the customer received it. 👉 It was super important to Ashutosh to make sure that all of their ingredients were fresh. They then make sure they’re secure in a moving vehicle as they’re cooking and eventually, by the time they’ve reached their destination, the food is piping hot and ready to be served to the customer. 👉 One of the biggest questions they get asked at Foodtech Ventures is about how they control quality. Ashutosh explains that they have CCTV inside the van so the chef can see what’s going on. Everything is photographed and checked before it’s sent out, making sure that they are providing the best quality food and service they possibly can. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Authenticity Over Ads: Unlocking Content Secrets with Paul Banks 48:53

7 weeks fa48:53

48:53

In this episode of Getting to Aha! , host Darshan Mehta sits down with Paul Banks , founder of Javelin Content Management , to explore the evolution of social media marketing. Paul shares his journey from retail to content strategy and discusses the power of authentic content creation. They delve into the importance of moving beyond traditional marketing tactics, focusing on genuine conversations, active listening, and creating engaging video content. Paul also offers practical tips on generating content quickly and repurposing it across platforms for maximum impact. Tune in for expert insights on enhancing brand visibility and building meaningful connections in the digital age. Paul Banks is the founder of Javelin Content Management, where he helps coaches, consultants, and ADHD founders build personal brands that accelerate their business success. With a focus on short-form video, Paul leverages cutting-edge technology and efficient workflows to create impactful content with minimal time investment. His team makes content creation effortless, producing weeks' worth of material in just 20 minutes. Paul’s approach eliminates procrastination, boosts confidence, and ensures clients generate consistent engagement across platforms. KEY TAKEAWAYS 👉 The Journey to Authentic Content Creation - Paul Banks shares his transformative journey from retail to content management, emphasizing the pivotal moments that led him to advocate for authentic, empathy-driven content strategies. 👉 The Power of Curiosity in Conversations - Paul discusses the significance of approaching conversations with curiosity rather than a sales agenda. He explains that genuine interest in others fosters deeper connections and enhances the quality of interactions. 👉 Maximizing Content Creation Efficiency - Paul introduces his innovative approach to content creation, where he helps clients generate four weeks' worth of content in just 20 minutes. He explains the process of transforming a single video into multiple engaging clips, emphasizing the importance of efficiency in today’s fast-paced digital landscape. 👉 Quality Over Quantity in Engagement - Paul challenges the conventional focus on engagement metrics, arguing that the quality of connections is far more important than sheer numbers. He emphasizes that understanding the demographics of those engaging with your content is crucial for effective marketing. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Paul Banks on LinkedIn - https://www.linkedin.com/in/paul-banks007/ Javelin Content Management Website - https://javelincontent.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Take the Road That Scares the Hell Out of You with Christine Trippi, CEO at The Wise Pineapple 41:05

8 weeks fa41:05

41:05

In this Greatest Hits episode of Getting to Aha! , Darshan Mehta revisits his discussion with Christine Trippi, CEO at The Wise Pineapple, where she travels all over the U.S. to inspire, consult, train, and present keynote speeches based on some of the biggest ideas from her best-selling book: Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life . With more than thirty-four years of experience, Christine is an award-winning hospitality leader in the industry. She’s so dedicated to her work that she left her six-figure salary at the largest travel company in the world to launch The Wise Pineapple. When she’s not being an inspirational force within the hospitality industry, she’s hosting her podcast, The Wise Pineapple - Juicy Tidbits , as well as exploring the world and saying yes to adventure, “terrifying her hubby”. Key Takeaways 👉 Christine's first Aha! moment came when she realized she wanted to work at a hotel. That experience ignited her passion for hospitality, taught her the power of saying “yes,” and led her to meet her husband. She learned that when faced with a tough decision, to choose the option that “scares the hell out of you,” because that’s where the real growth happens. 👉 Accepting a job that doesn’t challenge or excite you will quickly drain your energy and creativity. Christine reflects on her brief time as a front desk receptionist, where she felt unchallenged and dissatisfied. She learned that a job that doesn’t push you will leave you merely surviving rather than thriving. So, how do you know it’s time for more? Christine says it’s when you start hitting the snooze button on your alarm clock. 👉 Saying “no” can be uncomfortable and anxiety-inducing because it’s often associated with negativity. The best way to navigate this is by first building a connection with your customers. Getting to know them helps calm that fight-or-flight response, allowing you to offer solutions that improve their experience. 👉 When a straightforward “yes” isn’t possible, Christine doesn’t lead with the truth or a flat “no.” Instead, she builds customer rapport and focuses on finding creative ways to assist them. Customers care less about the details of what’s possible and more about getting their needs met, and it’s our job in customer service to find ways to provide that. 👉 Legendary service isn’t just about cleanliness—it’s about making people feel special. Christine’s goal is to make regular people feel like movie stars and movie stars feel like regular people. Personalizing the experience is key, but it has to come from a place of genuine care. Legendary service only works if you truly believe in it and are committed to doing your best for your customers. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Unlocking Success in Sales: Conversations Over Transactions with Brian Smalley 37:52

9 weeks fa37:52

37:52

In this episode of Getting to Aha! , host Darshan Mehta is joined by Brian Smalley , Executive Vice President of Marketing and Sales at National Steel Car . Brian shares his transformative journey from the U.S. Marine Corps to the railroad industry, revealing how his military discipline shaped his leadership approach. They discuss the evolving nature of sales, emphasizing the importance of understanding customer needs beyond price and how trust builds stronger business relationships. Brian also explores the future of rail transportation, focusing on sustainability, growth, and the potential of rail as a critical player in the economy. Tune in for valuable insights. Brian Smalley is the Executive Vice President of Marketing & Sales at National Steel Car, where he leads the marketing, sales, and leasing of railcars across the U.S. and Mexico. With over 16 years in the rail industry and a background as a U.S. Marine, Brian has driven operational excellence and customer growth. Previously serving as Director of Sales at TrinityRail, he is also a veteran mentor and actively contributes to industry organizations like the North East Association of Rail Shippers. His focus is on strategic intelligence, customer-centric selling, and relationship development. KEY TAKEAWAYS 👉 From Military Service to Leadership : Brian shares how his time in the U.S. Marine Corps shaped his leadership style, emphasizing discipline, resilience, and a focus on continuous growth. 👉 Sales as Relationship Building : Brian explains how his approach to sales has evolved from transactional to relationship-driven, prioritizing customer needs and trust over price. 👉 Trust in Business and Sales : Brian discusses how trust is the foundation of successful sales, leading to deeper conversations and stronger client relationships. 👉 The Future of Rail Transportation : Brian outlines the sustainable growth potential of the rail industry, focusing on its eco-friendly advantages over other transportation methods. 👉 The Importance of Asking the Right Questions : Brian highlights how understanding customer needs requires asking the right questions to uncover deeper insights and create tailored solutions. 👉 Executive Leadership Challenges : Brian reflects on the complexities of executive leadership, balancing immediate wins with long-term strategy and a compelling vision for the future. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Brian Smalley on LinkedIn : https://www.linkedin.com/in/brian-smalley-1463029/ National Steel Car NA Website : https://www.steelcar.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 33:31

10 weeks fa33:31

33:31

In this Greatest Hits episode of Getting to Aha! , Darshan Mehta revisits his discussion with Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. Together, they explore the power of niche research in content marketing, the critical role of research in crafting high-quality content, the transformative impact of AI, and the value of delivering affordable excellence. Becky Lawlor is a seasoned B2B tech content marketer with over 20 years of experience, helping clients from startups to Fortune 500s achieve their goals through original research-based content. At Redpoint, she specializes in creating tailored, thought-leading materials that drive performance and results. Armed with a Master of Fine Arts in Creative Writing, Becky’s expertise has delivered remarkable outcomes, including over 2.5 million readers and $255,000 in free media and advertising. KEY TAKEAWAYS 👉 Original research creates impactful content; it involves creating new, unique data through various methods. It’s high effort but yields a high reward. 👉 Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 👉 Mix your methods. Variety is the spice of life, so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications targeted for coverage. 👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So, make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 👉 Data-driven will lead to a world that is obsessed with numbers. Credibility is key; numbers are nothing without the insights they give us, so make sure you are using your data to tell a story and adapt the narrative based on the results. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Unlocking Cultural Insights in Branding with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting 49:26

11 weeks fa49:26

49:26

In this Greatest Hits episode of Getting to Aha ! , Darshan Mehta welcomes Kalil Vicioso , Principal Consultant at Tiny Hat Consulting , a firm dedicated to empowering brands through cultural and consumer insights. Kalil also serves as a Board Member for Insights in Color. Together, they explore Kalil's Aha! journey, his dynamic career, and his work on bilingual and multicultural projects that foster a more integrated approach to marketing by emphasizing the significance of cultural trends. Kalil Vicioso is the Principal Consultant at Tiny Hat Consulting, specializing in empowering brands through cultural and consumer insights. With over 20 years of experience, he has developed innovative research tools, including a groundbreaking product with the Marriott School of Business, saving clients millions in wasteful spending. Kalil has advised major brands like Hilton on design, marketing, and brand strategy. As a board member of Insights in Color, he champions diversity in research and marketing while mentoring businesses through Helperstreet’s on-demand learning platform. KEY TAKEAWAYS 👉 Take Advantage of Every Opportunity Business opportunities are everywhere; pause, observe, and let curiosity spark inspiration. For valuable cultural insights, pay attention to how people live, interact, and activities flow. Everyday items, like a vacuum cleaner, can reveal cultural shifts. 👉 The Place of Curiosity and Observation Enhance curiosity through reading, podcasts, and diverse resources. Deconstruct activities into roles, characters, and motivations for a clearer cultural view. Understand how "setting" shapes cultural structures. 👉 Culture is Very Sensorial Culture goes beyond food, music, and language; it permeates daily life. We all live in a “water culture,” constantly immersed in it. Culture expresses itself through language, interactions, music, and more. 👉 Three Things Every Company Should Know When Pursuing Cultural Insights Focus on lived experiences to uncover meaningful audience connections. View culture as a lens, not a fixed identity, for seeing the world. Stay aware of trending words, songs, and symbols shaping culture. 👉 Play with the "Structure" Like a Puzzle Treat structure like a puzzle; dismantle to learn how components fit and interact. Solve problems backward by considering audience-brand interactions. Approach structure like detective work to uncover deeper insights. 👉 Cultural Insights Versus Normal Insights Cultural insights emphasize the role and importance of culture in context. Use cultural insights to craft communication that resonates with specific audiences. Draw on cultural insights for inspiration and fresh ideas. 👉 Research Barriers and How to Overcome Them Transform academic concepts into practical, approachable models. Explore culture as multi-layered, beyond a singular identity. Address the lack of representation by involving diverse perspectives in research. 👉 How to Communicate with People Not Immersed in Culture Share narratives and personal stories to create a connection. Step outside your position to understand different perspectives. Engage customers in workshops to actively work with insights. Use intentional disruption to reveal hidden dynamics. Diversity within groups fosters deeper audience understanding. 👉 Roles of Cultural Insights and Diversity Diversity and inclusion roles are growing in prominence across industries. Diverse senior leadership attracts varied talent pools. Relationships deepen cultural understanding beyond surface-level introductions. Leverage data and qualitative methods for richer insights. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Unlocking the Power of Social Insights with Maz Nadjm 26:01

12 weeks fa26:01

26:01

In this episode of Getting to Aha!, host Darshan Mehta is joined by Maz Nadjm, a leading figure in the world of social media and generative AI. Maz shares his journey from programming to becoming a global leader in AI marketing at Tata Consultancy Services, detailing his path through roles at Ogilvy, Wipro, and Sky. The conversation explores the evolution of social media, its potential as a tool for insights, and how AI is reshaping the marketing landscape. Maz emphasizes the untapped potential of social platforms for extracting meaningful customer insights, creating personalized experiences, and driving business innovation. He also discusses the future of AI in marketing, the need for checks and balances, and the crucial role of human oversight in leveraging these powerful technologies. KEY TAKEAWAYS 👉 Social Media as an Insight Tool: Maz highlights how social platforms are goldmines for understanding customer behavior. From passionate reviews to raw feedback, these spaces provide insights that traditional CRMs can’t capture. 👉 AI in Marketing: Generative AI is revolutionizing how businesses automate tasks, create personalized experiences, and engage with customers at scale. However, Maz warns about over-reliance on AI, stressing the importance of human intuition and creativity. 👉 The Value of Listening: Whether launching a product or refining a strategy, Maz underscores the importance of actively listening to customer conversations to uncover hidden opportunities. 👉 Future Trends: AI will continue to scale content creation, enhance hyper-personalization, and streamline operations. Yet, human oversight remains critical to ensuring ethical and effective use. 👉 Checks and Balances for AI: With great power comes great responsibility. Maz discusses the need for governance to prevent misuse of AI technologies, drawing parallels to the evolution of social media. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Maz Nadjm on LinkedIn: https://www.linkedin.com/in/maznadjm/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Compassion, Critical Thinking, and Change with Hawah Kasat 41:53

13 weeks fa41:53

41:53

In this episode of Getting to Aha! Host Darshan Mehta engages Hawah Kasat, a global humanitarian and co-founder of One Common Unity, in an inspiring discussion about the transformative power of moments. Hawah shares his journey, shaped by his early travels, passion for peacebuilding, and commitment to fostering connection through education and the arts. They explore themes of personal growth, critical thinking, meditation, and thriving beyond survival, offering listeners powerful insights into living with purpose and curiosity. Hawah Kasat is the Co-founder and former CEO of One Common Unity (OCU), a nonprofit dedicated to peace education through music, art, and mental health care. With over 20 years of leadership, Hawah grew OCU to serve over 40,000 youths across 25+ schools. A recipient of Georgetown University's "Legacy of A Dream" Award and Washington, DC's Mayor's Arts Award, he has pioneered efforts in conflict transformation, trauma-informed care, and positive youth development. A certified yoga and mindfulness teacher, Hawah is also an author, filmmaker, and TEDx speaker. His work continues to inspire global change and healing. He is also the host of the EVERlutionary podcast, where he incites global healing and transformation. KEY TAKEAWAYS 👉 The Impact of Travel on Personal Growth : Hawah discusses how exposure to diverse cultures deepens understanding, fosters curiosity, and shapes a more compassionate perspective on life. 👉 Embracing Discomfort for Transformation: Hawah emphasizes the importance of stepping out of one's comfort zone to facilitate personal and organizational growth, encouraging listeners to thrive beyond survival mode. 👉 The Healing Power of Meditation: Hawah shares his practice of meditation as a tool for mental clarity, creativity, and emotional well-being, advocating for its role in personal and professional development. 👉 Critical Thinking and the Need for Diverse Perspectives: Hawah highlights the significance of questioning beliefs and considering multiple viewpoints in addressing conflicts and promoting growth. 👉 The Role of Arts and Education in Peacebuilding: Hawah reflects on his work with One Common Unity, underscoring how integrating music, art, and mental health care can foster a culture of peace and non-violence. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Hawah Kasat on LinkedIn : https://www.linkedin.com/in/hawah/ One Common Unity Website : https://onecommonunity.org/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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From English Major to EdTech Leader: John Jorgenson’s Transformative Journey 35:09

14 weeks fa35:09

35:09

In this episode of Getting to Aha! Host Darshan Mehta interviews John Jorgenson, CMO of Cambium Learning Group, to explore the interplay of education, marketing, and technology. John reflects on his career transition from English major to EdTech marketing leader, emphasizing the importance of aligning marketing strategies with educators' and students' needs. They discuss the pandemic’s acceleration of technology adoption, AI's role in personalized learning, and future trends in education. John also shares insights on branding, strategy, and the EdTech CMO Collective—a networking initiative fostering collaboration among marketing leaders to address challenges in K-12 education. John Jorgenson is the Chief Marketing Officer at Cambium Learning Group, where he champions innovative strategies to share the company’s transformative impact on education. With over 25 years of experience, John has led creative and strategic marketing initiatives across K-12 and EdTech. A Purdue University graduate, his career spans roles at Cengage Gale, Earthwatch Institute, and Carnegie Learning. At Cambium, John’s vision is not only to advance education but also to empower his colleagues to achieve their career best. KEY TAKEAWAYS 👉 The Value of Aligning Marketing with Purpose: John highlights the importance of understanding educators’ needs and aligning marketing efforts with the organization’s mission, ensuring that strategies serve educators and students effectively. 👉 The Role of AI in Personalized Learning: John discusses how AI can revolutionize education by providing real-time insights into student performance, enabling personalized interventions, and improving learning outcomes. 👉 COVID-19’s Impact on Education Technology: The pandemic accelerated the adoption of digital tools in classrooms, prompting a need for streamlined, efficient solutions to adapt to post-pandemic teaching environments. 👉 Branding, Strategy, and Tactics as a Unified Framework: John defines branding as an organization's authentic story, strategy as the overarching goals, and tactics as actionable steps—emphasizing the need for alignment between all three for sustained success. 👉 The Power of Collaboration in EdTech: Through the EdTech CMO Collective, John illustrates the value of peer networks for sharing insights, tackling industry challenges, and fostering innovation within the educational marketing sector. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com John Jorgenson on LinkedIn : https://www.linkedin.com/in/jjorgenson/ Cambium Learning Group Website: https://www.cambiumlearning.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way 45:59

15 weeks fa45:59

45:59

In this greatest hits episode of Getting to Aha! , Darshan Mehta is joined by Robert Spector, Author of Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. Robert Spector speaks to salesmen about the importance of customer service and how to become a better salesman by putting your customer's needs first, using Nordstrom as a case study. Robert helps companies become and remain genuinely customer-centric. He is the author of several best-selling books on successful businesses and individuals. He is a speaker on the Nordstrom Way and how they grew the company by putting their customers first. Some books he has written include The Nordstrom Way, Amazon Get Big Fast, and Mom and Pop Shop, among others. Key Takeaways 👉 To grow your company, you need to be customer-centric. Good customer service will bring in more sales for the business and improve its reputation. 👉 The beauty of customer service is the positive results it yields. When customers see that you prioritize them, they tend to bring in more customers for the business. Customers are the best and cheapest publicity tools. 👉 Nordstrom has remained at the top of the game because they emphasize their customers a lot. To run a successful business, customers must be given the best services. 👉 Encourage healthy competition in the workplace. Introduce competition between sales teams, competition between departments, and competition between retail stores. This will raise tension and help increase revenue for the business. 👉 Have what your customers are looking for. Customers tend to go to stores that have their needs as it proves to them that they are the priority. 👉 The easiest way to become a better salesman is to get a mentor at your place of work, someone you can look up to and try to emulate. A mentor is like a guide for a salesman to get better. 👉 Nordstrom focused on three major criteria to better their business, which are: Customer Service Sales Teamwork 👉 Technology has made it easy for customers to get what they want without physically being present at a store. Businesses must learn to leverage it. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Robert Spector on LinkedIn: https://www.linkedin.com/in/therobertspector/ Robert Spector Website: https://www.therobertspector.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Simple Insights, Big Impact: Unlocking Customer Insights with Renee Brown 36:13

16 weeks fa36:13

36:13

In this episode of Getting to Aha! , host Darshan Mehta and guest Renee Brown dive deep into the world of customer insights and marketing strategies. Renee, a seasoned leader in financial services, shares her expertise on using ethnographic research to uncover customer pain points, and how simple, often overlooked insights can lead to transformative business strategies. The conversation covers social media’s role in brand authenticity, the power of AI in marketing, and the evolving landscape of influencer marketing. Renee emphasizes the importance of open dialogue, feedback, and vulnerability in both personal and professional growth. KEY TAKEAWAYS 👉 The Power of Customer Insights: Renee highlights the importance of ethnographic research in understanding customer pain points, emphasizing how businesses can create meaningful solutions by truly listening to their customers and gathering actionable insights. 👉 Social Media and Authentic Brand Messaging: Both Darshan and Renee discuss how social media has shifted brand messaging, urging companies to engage authentically with their audience, address negative feedback, and foster trust through open communication. 👉 The Role of AI in Marketing: While AI plays a significant role in content creation and SEO, Renee and Darshan caution against over-reliance, advocating for human-driven, authentic marketing that resonates emotionally with consumers. 👉 Feedback and Personal Growth: Renee stresses that seeking feedback and embracing vulnerability is crucial for personal and professional growth, helping individuals build confidence and improve their thinking through constructive criticism and reflection. 👉 Shifting Perspectives on Financial Conversations: Renee explores how financial institutions can encourage open dialogue around money, noting that people are often more comfortable discussing taboo topics like religion than finances, creating opportunities for more vulnerable conversations. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Renee Brown on LinkedIn - https://www.linkedin.com/in/reneedbrown/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team 38:34

17 weeks fa38:34

38:34

In this Greatest Hits episode of Getting to Aha! , host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten. Joe leads marketing at A.Team, the first team network connecting top product builders with leading companies. A contributor to Fast Company , he covers tech industry trends and authored Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You (2018). Before joining A.Team, Joe served as Vice President of Marketing at Contently, where he directed editorial strategy, overseeing publications like The Content Strategist , The Freelancer , and Contently Quarterly , their print magazine. KEY TAKEAWAYS 👉 Storytelling without emotion means it isn’t a good story. A genuine sense of rising tension and conflict is the key to great storytelling. Joe cites the latest Apple advertisement as an example - it’s intense, and the viewers are on the edge of their seats. It’s what gets an audience to engage with a brand’s story and watch anything a brand posts for more than the first two seconds. Humans love stories with conflict and tension, so if you’re creating an advertisement or a marketing campaign, try to keep that in mind. 👉 There is a lot of content out there, and the entire concept of tension at its core has changed. Viewers have become accustomed to quick cuts within storytelling to keep their minds addicted and engaged. It’s rare to find any mainstream content nowadays that really takes its time and lets the audience sit in a certain feeling; they’re constantly fighting for attention. Joe even talks about how it’s a massive issue in children’s content, how there’s an algorithmically addictive content machine that’s constantly competing for children’s brains. It’s slightly worrying, and it's only getting worse with TikTok and other social media platforms. 👉 The first three seconds of your content - especially short-form content - is the key to engaging your audience. You need to keep them interested, so if you have conflict or tension, people present in the video, and some sort of action, you’re on the right track. You just need to ensure the rest of the footage engages them. Start asking yourself what you could be doing differently and what storytelling techniques you could use to your advantage. Never be afraid to experiment. 👉 Reach is essential for your marketing content, but does it resonate with your audience? There’s no use trying to reach thousands of people if the content you’re trying to get them with is not very good at the end of the day. All people want is to feel something; as a marketer, you owe it to the audience and yourself to provide that. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Joe Lazer on LinkedIn : https://www.linkedin.com/in/joe-lazer-lazauskas-8b442026/ A.Team Website : https://www.a.team/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi 36:23

18 weeks fa36:23

36:23

In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also introduces his book, “The Consumer Insights Revolution,” co-authored with industry leaders, which serves as a playbook for brands looking to digitize their insights. Tune in to gain valuable insights into the future of market research and the collaboration between human creativity and AI! Stephen Phillips is the Founder of Zappi and Chair of the MRS Sustainability Council. As a pioneer in the insights industry, Zappi empowers creators globally by leveraging data and AI to enhance market research capabilities. Stephen has dedicated significant time to developing AI-first models that extract valuable insights from research data while advocating for sustainable practices in the insights field. With experience spanning four continents, he specializes in international research and is a published expert in Behavioral Economics. Stephen's accolades include the ESOMAR Best Paper and MRS Conference’s Best New Thinking awards. His upcoming book, The Consumer Insights Revolution , co-authored with industry leaders, aims to redefine market research for consumer-centric organizations. KEY TAKEAWAYS 👉 Stephen reflects on his early career in market research, detailing how his experiences in Asia and New York influenced his understanding of consumer insights. 👉 Stephen explains consumer insights and emphasizes their role in guiding actionable business decisions rather than causing analysis paralysis. 👉 The discussion covers frequent pitfalls organizations face, including conflating data with insights and resisting changes in methodologies. 👉 Stephen introduces the transformative role of AI in market research, highlighting its ability to interpret emotional context and automate various processes. 👉 Stephen elaborates on the complexities of aligning various data systems to create adequate datasets for AI applications in market research. 👉 The conversation emphasizes the necessity of human involvement in AI-driven insights, particularly in understanding brand context and ensuring relevancy 👉 Stephen shares his optimistic view on the future of AI in market research, addressing the challenges of human collaboration with AI to maximize outcomes. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/48t2yi5 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Stephen Phillips on LinkedIn : https://www.linkedin.com/in/steve-phillips-2121ab/ Zappi Website: https://www.zappi.io/web/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe 29:09

19 weeks fa29:09

29:09

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta revisits his conversation with Nikhil Jain, Co-Founder of Mealawe, to discuss three integral lessons learned during his entrepreneurial journey, the long-term benefits of curiosity, and the lengthy yet worthwhile process of finding new chefs and kitchens. Nikhil Jain is the Co-Founder of Mealawe, a food delivery service that’s transforming the industry with fresh, delicious homemade meals. He also serves as Vice President of Rotaract and is the Founder of VIBRANCY. His previous roles include Channel Partner at Exampil Solutions, Founder of Sparkles Valley, and Marketing & Public Relations Specialist at PICT Entrepreneurship Development Cell. KEY TAKEAWAYS 👉 Nikhil was profoundly impacted by the phrase, "The goal is to die with memories, not dreams." He aims not just to dream but to turn those dreams into lasting memories through action. 👉 His entrepreneurial journey has been filled with challenges, and the first lesson he learned was the importance of caution—never to trust anyone fully. It's crucial to be prepared legally and ethically for setbacks, ensuring that agreements and contracts are always signed as a safeguard for all parties involved. 👉 The second lesson emphasizes the need for thorough documentation. Keeping detailed records of plans and essential documents is vital; without them, clarity—the cornerstone of entrepreneurial success—can be lost. 👉 The third and most crucial lesson is the need for consistency and passion. Staying motivated and genuinely caring about your goals is essential, or you risk regretting your decisions as a business owner. 👉 Nikhil highlights curiosity as a significant asset in his career. It enabled him to discover how to make Mealawe a viable business and identify the market gap for his offerings. 👉 He notes that finding chefs for Mealawe is a lengthy process, as they must ensure all kitchens meet hygiene and safety standards. While time-consuming, these steps are essential to making the business a reality. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Nikhil Jain on LinkedIn: https://www.linkedin.com/in/nikhiljain13 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Revolutionizing Recruitment: Connecting Businesses to English-Speaking Talent from Eastern Europe and Latin America with Benjamin Moróne of Zabota 30:38

20 weeks fa30:38

30:38

In this episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking talent from Eastern Europe and Latin America, helping them find the right fit while reducing costs. Zabota have matched over eighty American companies with exceptional talent from EE and LATAM, and have a high success rate, with 49 out of 50 placements being successful on the first try. KEY TAKEAWAYS 👉 Discussing the challenges he faced when first entering the Eastern European and Latin American markets, Benjamin explains that, initially, building a local brand and gaining credibility was a challenge. However, they overcame it by establishing a presence in the areas they sourced talent from and building relationships. 👉 In terms of customer insights, Benjamin describes how they have a casual relationship with their clients and often ask for feedback through text messages or during client interviews. By maintaining close communication with clients, they are able to continuously improve their onboarding process and ensure client satisfaction. 👉 When asked about the key traits he looks for in candidates, Benjamin emphasizes the importance of candidates asking questions during interviews. He believes that candidates who ask thoughtful questions about growth opportunities and success indicators are more likely to be committed and dedicated to their roles. Benjamin also emphasizes the importance of companies crafting precise, well thought-out job descriptions that allow Benjamin and his team to accurately match talent to the role. 👉 Regarding the future of Zabota, Benjamin sees opportunities in developing tools to streamline the recruitment process and eliminate barriers to remote work. He wants to make the process seamless and easy for clients, eliminating any hesitations they may have about employing remote workers. In terms of AI, Benjamin mentions that they use it for meeting summaries and skill tests. However, he expresses reservations about using AI for matching candidates to roles, as he believes it is challenging to capture all the necessary details and nuances of a role and company culture. Listen Now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Benjamin Moróne on Linkedin - www.linkedin.com/in/benjamin-moróne-454009112 Zabota website - https://www.zabota.io Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Challenges in Online Qualitative Research with Dan Fleetwood of QuestionPro 37:51

21 weeks fa37:51

37:51

Welcome to this Greatest Hits episode of Getting to Aha! Let’s relive Darshan’s conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research. As the President of Research and Insights at QuestionPro, Dan brings over 15 years of market research experience and a passion for how software empowers businesses to gather feedback and generate actionable insights. His tech career began early, recognizing the industry's rapid growth. Before joining QuestionPro, Dan was the Project Management Director at Pacific Market Research, leveraging technology platforms to enhance research efforts and drive better decision-making. Key Takeaways 👉 Atomic Research Value - Atomic research creates a structured corporate taxonomy for managing user insights. 👉 Insight Accessibility - Atomic research stores information for easy future access and long-term insights. 👉 Optimal Survey Length - A 10-12 minute survey is ideal; longer surveys need incentives and transparency. 👉 Atomic Research Implementation - Steps: Locate all qualitative data, allocate resources, and create ongoing processes. 👉 Survey Creator's Perspective - Ensure you'd be willing to take the survey you send out. 👉 Interactive Survey Design - Make surveys engaging with smiley rankings, thumbs-ups, images, videos, and progress bars. 👉 Avoid Respondent Fatigue - Surveys over 12 minutes lead to participant drop-off. 👉 Avoid Overcomplication - Don't overwhelm respondents with complex logic or difficult paths in your survey. 👉 Online Community Insights - Use online communities for quick, real-time market feedback and adjustments. 👉 Data CRM Question - "Most companies have CRMs for customers, but what about for their data?" 👉 Video Engagement - Incorporating videos can boost future online survey engagement. 👉 Heatmap Analysis - Interactive questions and heatmaps offer clear insights into respondent preferences. Listen now! Fame Host - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Dan Fleetwood on LinkedIn: linkedin.com/in/danfleetwood QuestionPro Website: questionpro.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures 36:41

22 weeks fa36:41

36:41

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations. With extensive experience in healthcare marketing and innovation, Gitesh is currently working with Nova Spark Ventures, where he helps bring new therapies to market and drives growth for emerging companies. KEY TAKEAWAYS 👉 Gitesh emphasizes the importance of experiential learning in sales. Transitioning from marketing to sales, he learned firsthand how physicians perceive products and make decisions about patient care. This experience taught him that the answers are not merely found in corporate headquarters but through genuine interactions in the field. By understanding the physician's perspective and collecting data on patient experiences, he was able to triangulate insights that informed better strategies. This insight illustrates that hands-on experience and active listening are crucial for developing effective sales strategies in healthcare. 👉 In his approach to hiring and leadership, Gitesh looks for traits such as hunger, intellectual curiosity, and positivity. He believes that successful salespeople are often those who ask insightful questions, listen attentively, and engage in collaborative problem-solving. Gitesh also shares that assessing candidates involves open-ended questions that reveal their values and accomplishments, especially those that require teamwork and overcoming challenges. By fostering a culture of positivity and encouraging open communication, he creates an environment where insights can flourish, ultimately leading to greater success for both the team and the organization. 👉 Gitesh emphasizes the role of genuine curiosity in fostering meaningful conversations. He argues that allowing discussions to veer off their prescribed agenda can lead to unexpected insights and deeper understanding. This openness is crucial in settings where complex problems need to be addressed. By creating space for tangential dialogues, leaders can uncover issues and opportunities that may not surface within rigid structures. Gitesh shares how breaking away from strict agendas in leadership meetings at his previous company allowed team members to explore significant challenges, enabling them to generate innovative solutions collaboratively. This approach promotes a culture of inquiry and adaptability, essential for navigating the complexities of today’s business landscape. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Gitesh Dubal on Linkedin - https://www.linkedin.com/in/giteshdubal/ Nova Spark Ventures website - https://nova-spark.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Creative Marketing vs. AI: What the Future Holds for Influencers and Brands with Gil Eyal of Silverstein Properties 37:01

23 weeks fa37:01

37:01

In this Greatest Hits episode of Getting to Aha! , host Darshan Mehta is joined by Gil Eyal , the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape. Gil Eyal has been recognized as one of the 30 most influential figures in influencer marketing. In his role at Silverstein Properties, he drives marketing innovation while supporting start-ups through Stardust Ventures, which focuses on consumer-oriented technology companies. Gil has a notable history in the crypto space and was the president and founder of HYPR, a leader in data-driven influencer marketing automation solutions, which was sold in 2020 to Julius Works. Under Gil's leadership, HYPR earned several accolades, including the 2019 Best Content Marketing Tech Platform award. He has reshaped how many leading agencies and brands approach influencer marketing, leveraging data, analytics, and demographic insights akin to traditional digital marketing methods. Throughout his career, Gil has collaborated with A-list personalities in music, film, and sports, such as Leonardo DiCaprio, Tobey Maguire, and Zendaya. KEY TAKEAWAYS 👉 Pursue Passion : Prioritize passion and happiness over societal norms when making career choices. Success is not a linear path; it’s about maximizing opportunities. 👉 Unconventional Approach : Embrace a bold approach and view perceived weaknesses as strengths; create content that differentiates itself. 👉 Evolving Influencer Marketing : Influencer marketing has shifted significantly; adapt to changes in social media algorithms and focus on the effectiveness of live streams and smaller influencers. 👉 Strategic Celebrity Endorsements : Ensure that celebrity endorsements are both strategic and authentic, prioritizing values and narrative alignment over sheer follower count. 👉 Avoid Mismatches : Mismatched endorsements can breed skepticism; choose celebrities who authentically align with the brand’s values. 👉 The Power of Storytelling : Successful marketing campaigns are rooted in storytelling, crucial for shaping consumer perceptions and engagement. Authenticity in storytelling is key. 👉 Continuous Testing : Maintain a mindset of ongoing testing and optimization; be willing to experiment, learn from failures, and adapt strategies accordingly. 👉 Influencer Impact : Understand that influencer marketing isn't just about numbers; genuine impact is measured by resonance rather than reach. 👉 Focus on Conversions : Shift your focus from clicks and views to conversions—the ultimate metric for marketing success lies in turning users into loyal customers. 👉 AI’s Transformative Future : AI is poised to revolutionize marketing through precise measurement, tailored activations with micro-influencers, and automating tasks ranging from content creation to optimization. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Connect with the Host and Guest Here: Darshan Mehta on L inkedIn: linkedin.com/in/darshan--mehta iResearch Website: iresearch.com Gil Eyal on L inkedIn: linkedin.com/in/gileyal Silverstein Properties Website: http://www.silversteinproperties.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

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Unlock the Secret to Unleashing Team Creativity with This Simple Storytelling Hack! Insights from Marc Kerachsky of AMC Health 41:35

24 weeks fa41:35

41:35

In this episode of Getting to Aha!, Darshan Mehta is joined by @Marc Kerachsky, CMO of AMC Health. Marc has over 32 years of experience in healthcare. Join them as they discuss the power of storytelling in organizations and how it can build trust, improve communication, and foster empathy within teams. Marc shares his journey and aha moments, emphasizing the importance of including people in stories. They also explore the role of humor and culture in organizations and discuss the future of human connections. This insightful conversation provides valuable insights for anyone interested in enhancing teamwork and finding meaning in the workplace. Marc Kerachsky has diverse work experience, primarily in marketing and leadership roles. He is currently the Chief Marketing Officer at AMC Health and a Co-Founder of VitalConex. Before that, he worked as a Writer, Blogger, Musician, and Stand-Up Comedian at MarcKayeToday. Marc also held various roles at Philips, including Content and engagement Leader and senior director of Global Marketing. He has also worked at GE Ventures and GE Corporate, where he served as Global Director for healthy imagination initiatives. Marc started his career at GE Healthcare as a Global Product Leader and Marketing Director positions. Marc began their professional journey at RadPharm as the Marketing & Business Development Director. Marc Kerachsky has a Master of Business Administration (MBA) in Marketing from the Fox School of Business at Temple University. KEY TAKEAWAYS 👉 Marc emphasizes the importance of storytelling, noting that platforms like The Moth have highlighted the power of personal stories. People connect deeply when they see themselves in others' narratives, which applies across various contexts, from marketing to elections. However, storytelling can be a double-edged sword, as it can be used to inspire or manipulate. He stresses the need to understand both the storyteller's intent and the audience's reception. 👉 Marc discusses the origin of VitalConex, born from an "aha moment" shared with a colleague at a Fortune 500 company. After significant customer engagement and internal communication efforts, they realized the disconnect stemmed from a lack of trust. VitalConex addresses this by fostering psychological safety and ensemble-based teamwork. They run workshops for changing organizations, using improvisation techniques to enhance creativity, confidence, and collaboration, creating a culture that supports effective problem-solving and innovation. 👉 Marc outlines VitalConex’s three-step process: Compose, Connect, and Cultivate. The first step, Compose, emphasizes building trust and psychological safety within teams, allowing individuals to express themselves openly. The second step, Connect, focuses on linking unrelated ideas through exercises like joke mapping, enhancing creativity and communication. Listening is key, and introverts, often better listeners, excel in this. The final step, Cultivate, ensures that the methods learned are sustainable, fostering an environment where trust and creativity continue to thrive even after the workshops end, embedding these practices into the organization. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin iResearch Website Marc S Kerachsky on LinkedIn AMC Health Website VitalConex Website Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies 45:14

25 weeks fa45:14

45:14

In this Greatest Hits episode of Getting to Aha! , Darshan talks with John Zogby, Senior Partner at John Zogby Strategies, a marketing and political consulting firm offering opinion research services. John has served as an election analyst for networks like ABC Australia, BBC, CBC, and NBC News. Together, they explore how John became involved in polling and opinion research, the role of online surveys in predicting voter turnout, and the value of yes-no polling questions. They also cover qualitative research methods like focus groups and interviews, the evolution of the American dream post-COVID, and corporate social responsibility. Tune in for a thought-provoking conversation packed with insights! KEY TAKEAWAYS 👉 In the last century, polling has come to be known as a scientific way of gathering public opinion. In the broadest sense, polling is the act of seeking public opinion. No matter who is in charge, it matters what people think. There are a multitude of ways to retrieve this information, but one of the best ways is to get ahold of people from all sorts of occupations and backgrounds and simply ask them what they’re thinking. 👉 When John began his venture into polling, almost everyone had a landline phone; however, as time went on, technology evolved and grew into something completely different. Fewer people stay home nowadays, fewer people have landlines, and ignoring phone calls has become the standard among most people. This was why John put time and research into online polling, so that he could reach those people. 👉 Polling can offer fascinating insights into the political and demographic landscape of an area. It can tell them a lot about who is voting, where these people are in their lives, where they will be in the future, and how they got there; it helps them find out if there is a meaning behind a vote or if it’s random. It’s for this reason, polling is widely considered to be a science. 👉 In his book “The Transformation of the American Dream,” John identified that boomers are questioning if there is more to life than materialistic success, while Millennials are looking for ways to live authentically in order to feel fulfilled. This trend has been referred to as "secular spiritualism". Additionally, Gen Z and millennials are increasingly demanding corporate social responsibility from employers, as well as time to work in their communities or contribute to those suffering. 👉 In his new manuscript, John explains that it is a study of his work and projects that really worked - those aha! moments. It wasn’t just polling, it was also going into schools, finding the root of people’s problems, and figuring out a way to solve them. 👉 One of the biggest mistakes pollers can make is relying extensively on random probability sampling, which in election polling can leave skewed results - for example, too many democrats and not a lot of republicans, or vice versa, meaning the polls lack a sense of reality. 👉 John says that anything can happen when it comes to elections, and predictions can change as time goes on. He says that if there were an election today, the Republican party would most likely win control of the house of representatives. This is due to the conspiracy of the “stolen election” and the Democrats’ sanctimonious and didactic attitude. But, the more the Republican party pursues this tactic of spin and scrutiny, the less chance they have of getting the next ten percent they need to win elections. 👉 Polling is important; however, John describes it as “small data”. It will never replace people talking to each other and finding out what’s important. A robot can read your bank transactions and your data, but humans can look into the heart. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources John Zogby Strategies John Zogby LinkedIn Madden School of Business The Transformation of the American Dream Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX 39:09

26 weeks fa39:09

39:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts with business objectives. Rick Denton is the Managing Principal at EX4CX, a company that specializes in CX and VOC voice of the customer programs. He has extensive experience in CX and VOC, with over two decades of experience in the field. Before working at EX4CX, Rick served in leadership roles with Bose, Capital One and several other industry champions. He also hosts a podcast called CX Passport, where he discusses customer experience and related topics. KEY TAKEAWAYS 👉 Rick discusses the importance of balancing process efficiency and customer experience. He explains that focusing solely on internal efficiency can lead to a poor customer experience, while prioritizing customer experience without considering operational efficiency can be unsustainable. Rick cites an example from when he worked at a bank, where the goal was to make the appraisal process faster and more efficient, which not only benefited the company by increasing the volume of appraisals and business but also significantly improved the customer experience. 👉 Rick defines insights as the extraction of meaningful information from customer feedback that allows businesses to take tangible actions or make informed choices for the future. He argues that companies today should prioritize delivering great experiences to customers. While product quality and price are important factors, he believes that the overall experience can be a key differentiator, especially when product parity exists. 👉 Rick highlights three common missteps companies make in CX design. The first is thinking they are listening to the customer when they are not, relying too heavily on surveys and neglecting other channels of customer feedback. The second misstep is overlooking the importance of actionable insights derived from customer feedback. And the third misstep is failing to align CX efforts with business objectives and tangible results. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch website - https://iresearch.com Rick Denton on Linkedin - https://www.linkedin.com/in/rickdenton EX4CX website - https://www.ex4cx.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands 43:05

27 weeks fa43:05

43:05

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and uncover new, valuable insights for your company! Stephen is the Director of Insights & Strategy at Post Consumer Brands where he heads up a consumer insights team. He has a deep passion for understanding how consumers behave. In his 11+ years in the field, Stephen’s career led him to work with some of the top brands, including Fruity Pebbles, General Mills, P&G and Unitedhealth Group. At Post Consumer Brands he leads his team in researching customer and market opportunities to inform business strategies for their clients. KEY TAKEAWAYS 👉 There are three ways to uncover valuable insights for your company; fast iteration in the real world, external inspiration, and crafting a body of knowledge. 👉 Insights contribute to the growth of a business by showing how business or customer processes work. 👉 When researching data points, distinguish between noise and real insight. 👉 Two ways to differentiate noise and insights are to gather data points by observing trends from open-ended comments and similar products in the market data. 👉 When conducting market research, companies should approach with an analytical mindset and aim to segment the market to create different messages for the diverse and unique personas. 👉Insights are broader than market research. It could be anything from understanding a business opportunity and helping it grow to digging deep beyond facts and observations. 👉Although gathering as much data as possible is essential, you should sort the body of knowledge to extract only quality data and discard the noise. 👉 When gathering data, seek to strike a balance between qualitative and quantitative data 👉 You can get insight into your business by observing a market category unrelated to yours. 👉 Businesses need consumer insight to understand underlying needs. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Stephen Griffiths on LinkedIn Post Consumer Brands Website Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant 42:05

28 weeks fa42:05

42:05

In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporate gifting. Brilliant wants to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients, leading to the establishment of a successful concierge corporate gifting and branded merchandise company. Before founding Brilliant in 2015, Millie worked in various roles across different industries, including business development, product management, and operations. She worked at AngelList, co-founded CakeStyle, and served as Managing Director at Sandbox Industries. KEY TAKEAWAYS 👉 While serving as a managing director at Sandbox Industries, Millie had a bad experience ordering branded merchandise, which sparked the idea for Brilliant. The idea was to revolutionize the corporate gifting experience by offering personalized and high-quality gifts to clients. Millie wanted to improve the process of ordering branded merchandise by applying the principles of modern e-commerce, reducing decision fatigue, and increasing confidence in the purchase. 👉 Millie emphasizes the importance of incorporating technology into the swag-buying process and highlights the need to measure the return on investment (ROI) of gifting programs. She suggests that measuring the impact of gifting on various aspects, such as employee happiness, retention, and culture, is crucial to the success of these programs. To measure the emotional impact of gifting, Millie introduces the concept of "thank you notes," where gift recipients are asked to provide feedback on their experience. This feedback is then shared with clients through a real-time dashboard, allowing them to gauge the positive sentiment and employee comments related to gifting. Millie acknowledges that educating clients about measuring the value of gifting and establishing the right foundations for ROI measurement is a significant part of their work. 👉 Millie highlights three opportunities she saw to make Brilliant different from other swag companies. The first was reducing decision fatigue by presenting clients with a curated selection of options that meet their criteria. The second was focusing on great design and presenting products in a visually appealing way. The third opportunity was leveraging technology to make the ordering process more modern and convenient. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch website - https://iresearch.com Millie Tadewaldt on Linkedin - https://www.linkedin.com/in/millietadewaldt Brilliant website - https://www.brilliantmade.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research 43:37

29 weeks fa43:37

43:37

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customers. Andrew Custage is a marketing expert focused on delivering groundbreaking research and insight to the food service industry. He is also a management consultant, analysis commentator, webinar host, and publisher of industry trends and marketing strategies for improving business growth. Andrew currently serves as the lead for the insights and analytics function at Medallia, a software development company that specializes in customer experience management, technology, and business intelligence. KEY TAKEAWAYS 👉 Use data to help clients understand the impact of your program 👉 There are programs in the market that aren’t backed up by proper analysis 👉 Learn how to strike a balance between qualitative and quantitative data 👉 Insights for business strategies are generated through aggregate-based data on lots of people 👉 Derive business ideas from discovering what triggers customer behavior by using behavioral insights and customizing survey questions 👉 Getting data and insights to formulate business strategies can be challenging if panelists are reluctant 👉 The difference between virtual kitchens and traditional kitchens is customer preference, which influences the customer experience 👉 Dynamic pricing influences the behavioral patterns of customers; customers' experiences are improved when business strategies that provide products that are affordable to them Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Andrew Custage on LinkedIn Medallia Website Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods 34:46

30 weeks fa34:46

34:46

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Lisa is the founder and CEO of Kuli Kuli Foods, a company that specializes in superfood powders and snacks made from the sustainable superfood ingredient called Moringa. The company's products include nutrition bars, green powder, smoothie mixes, and wellness shots. She has been listed in Forbes 30 Under 30 and Inc Magazine’s Top 100 Female Founders, and been featured in Wall Street Journal, New York Times and other media outlets. Lisa is the author of the forthcoming book Happiness is the New Success . KEY TAKEAWAYS 👉 Lisa discusses the challenges of maintaining the quality of Moringa sourced from different countries, explaining that the quality varies more by farming operation rather than geography. Kuli Kuli Foods has focused on sourcing directly from small farmers and working with partners to ensure high-quality Moringa. Another challenge is processing it in a way that kills pathogens, but preserves the nutrients. 👉 Although educating consumers about Moringa once posed a significant challenge, Lisa and her team have resolved this problem by shifting their focus. They did this by emphasizing how Moringa is a superfood and a “benefit”, rather than just an ingredient. Lisa says that with each of their products they try to make it clear why people should consume them, illustrating what the specific health benefits are. The company's mission is to act as a gateway to health transformation through community-grown superfoods. 👉 Lisa believes that ethical happiness is the new success. She notices that millennials and other young people are desperate for purpose in life, they want jobs to fulfill them in so many ways. This is why traditional markers of success have changed in this economy. Lisa notes how it’s more difficult to buy a house than it used to be, and more young people are waiting to get married. She recommends that, if you can't find a job that you enjoy, go create your own. Lisa believes that the keys to happiness these days include community and finding a higher purpose. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch website - https://iresearch.com Lisa Curtis on Linkedin - https://www.linkedin.com/in/lisamariecurtis Kuli Kuli Foods website - https://www.kulikulifoods.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse 39:19

31 weeks fa39:19

39:19

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have emerged post-COVID, and the challenges of inadequate primary processes, storage and distribution facilities. As the CEO of Double Horse, a family-run business turned professional organization that provides good, high quality food for all their customers, Sanjai George has proven himself as a strategic thinker and proactive leader who nurtures and builds talent into a cohesive team, driven by a focused customer oriented approach to achieve the targeted goals of the organization. Prior to this he was the CEO of retail brand Fathima Group of Companies, and was also the CEO of Nesto Group. With so much experience as a CEO, he’s the best person to talk to for this episode of Getting to Aha! KEY TAKEAWAYS 👉 If you’re really determined and good at what you do, if you really believe in your work, then there is no way you won’t get an ‘Aha!’ moment. Sanjai says that he’s had plenty of Aha! moments, but his favorite, and the one he’s most proud of, was planning a promotion in conjunction with Black Friday. It was also the first time he said ‘no’ to customers entering his shop, which showed him he didn’t have to take on everything all the time. 👉 Retail is very simple, we just have a tendency to overcomplicate it – at least, that’s what Sanjai believes. He would put attractive offers in his shop and sell to people whilst also providing good customer service, communicating clearly with customers about what they wanted. You have to keep things simple in order to attract customers. 👉 In order to achieve simplicity in your business, you have to articulate your thoughts very clearly. By this, Sanjai means that he clearly communicates with his team about his thoughts and goals, because you won’t always be talking to a team of intellectuals, you’re more likely to be talking to a team with various backgrounds and levels of education. You have to speak in a language that they will understand. 👉 Ever since Covid, ecommerce and online strategies have become even more of a priority. Whilst online and ecommerce has been consistently prominent over the last few years, it seems to have spiked in popularity, with both businesses and customers often heading online in the first instance. In fact, some businesses are even focusing their marketing efforts more on the online side of things. 👉 Sanjai says that people and businesses are now far more focused on making sure inefficiencies and errors are ironed out and taken care of. People want to innovate and give something new to the customer to ensure they’ll stick around, especially in a post-Covid world. How are you innovating and making your customers feel happier in your business? Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Sanjai George on LinkedIn Sanjai George on Twitter Sanjai George on company website Youtube Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker 37:33

32 weeks fa37:33

37:33

In this episode of @Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Greg Segal is a writer/director and producer based in New York and Asia. He has also worked as an independent producer and legal counsel to production companies' writers, directors, and actors. Greg wrote and directed feature films including The Expat, Chasing Lights, Should've Been Romeo, and Sinners & Saints. He is also a practicing attorney and focuses his practice in corporate law; he is the founder of the Law Office of Gregory Segal. KEY TAKEAWAYS 👉 Greg's decision to switch careers and pursue his passion for filmmaking earlier than planned serves as a powerful reminder of the importance of prioritizing one's passions. His realization (triggered by 9/11), compelled him to reevaluate his goals and embrace a fulfilling career path. This highlights the need to listen to and act upon our own desires, rather than delaying them indefinitely. By prioritizing his passion for filmmaking, Greg was able to find greater fulfillment and purpose in his career. 👉 Greg's habit of going for walks to reflect and ponder on his life choices emphasizes the value of taking time to contemplate and find clarity. In today's fast-paced world, the ability to pause, introspect, and make informed decisions is crucial. This practice enables individuals to align their choices with their long-term goals and aspirations. Greg's dedication to self-reflection highlights the importance of mindfulness and self-awareness in career transitions. By taking the time to reflect on his career path, Greg was able to make strategic decisions that aligned with his passions and values. 👉 Greg's experience in creating vertical movies for platforms such as TikTok highlights the importance of adapting storytelling techniques to suit different platforms and formats. In a rapidly evolving digital landscape, businesses must understand their customers' preferences and deliver content that captures their attention. This necessitates a deep understanding of customer insights and the ability to tailor content to meet their needs and expectations. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Greg Segal on Linkedin - https://www.linkedin.com/in/gregory-segal-449221a Greg Segal on IMDB - https://www.imdb.com/name/nm1639176/bio/?ref_=nm_ov_bio_sm Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk 39:55

33 weeks fa39:55

39:55

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning new things, and the significance of understanding human nature in the creative process. Steve Sidelnyk is a highly accomplished session drummer and music programmer who has worked with a multitude of A-list artists over his storied career. From answering an advert for ‘drummer needed’ for Paul Weller in 1983 to opening the Grammys twice with Madonna and featuring on numerous Hollywood soundtracks, Steve is one of the world's most in-demand live and studio musicians. Jim Turner is a long time entertainment industry professional whose 40+ year career straddles Music, Film, and TV. Having previously worked as a session musician with Steve on British multi-million selling artists: Black , Bros , and Lisa Stansfield , Jim established himself as one of the top commercial music producers for brands such as Pepsi , Esso , Ellesse , Coca-Cola , and Nike before moving to Los Angeles to work on film and music projects. He has worked with Guillermo Del Toro on Hellboy II as well as the Tekken franchise, and has further developed projects for both Netflix and HBO. KEY TAKEAWAYS 👉 Steve has always loved music, having followed his brother’s band around as a child. When he learnt the drums, his priority wasn’t to earn money from the hobby but to play in something that he thought was cool. He was all about music; he didn’t consider what might happen later or make a plan B, he just wanted the music to be a part of his life. Jim was similar, as a child he decided that music was what resonated with him. After watching The Crusaders, he quit his job, bought a saxophone, and just started. His Aha! moment came when on tour as a support act and he realized he was the only one who could see real talent, and so he started doing session work instead of being in a band, beginning his work with Steve. 👉 Steve’s pivotal turning point in his career came when his band played Live Aid and were the second band on after Status Quo in 1985. It was the first time he’d ever been on TV, and a week later he was recognised at an airport as the drummer in the band. Having never been recognised before, he realized that he had made something out of his hobby. Jim, on the other hand, doesn’t believe he had one pivotal moment, but attributes his success to deciding to focus on session playing at a higher level, rather than just local work. He realized that if you’re working for somebody and you’re not the primary talent, you’re always expendable. 👉 Everybody is prone to a bit of imposter syndrome in their career, especially if they are achieving some level of success. Jim shares that his experience being the only person in his band to recognise talent gave him the confidence that he was on the right path with his career. It took him ages to say that he was a professional musician; it wasn’t until he was paying off his mortgage and had platinum records on the wall. When he turned to composing music for commercials, he lost his confidence again; he wasn’t comfortable claiming to be a composer since he was no Mozart in his own eyes. He was always just waiting for someone to claim him to be a fraud. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Steve’s LinkedIn - https://www.linkedin.com/in/steve-sidelnyk-41473480 Jim’s LinkedIn - https://www.linkedin.com/in/jimturnerceo Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters 33:14

34 weeks fa33:14

33:14

In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. Alan Versteeg is an engineer turned sales management expert with over two decades of experience in the sales industry. He is the Global Chief Revenue Officer at Growth Matters, who aim to drive sustainable growth in businesses by embedding practical sales execution disciplines. Previously, Alan was the founder of HiredResults (2011 - Aug 2013), and served as the Master Affiliate | South AfricaMaster Affiliate at Frontline Learning (2011 - 2012). KEY TAKEAWAYS 👉 Alan emphasizes the importance of customer insights in driving business success and shares his frustration with the lack of focus on sales managers in training and development programs. He believes that without investing in sales managers, no amount of training or enablement can have a sustainable impact on sales performance. When asked about the top three characteristics of an effective sales manager, Alan highlights the importance of understanding the broader role of driving customer value, having a passion for unlocking potential in others, and the ability to remain steadfast in the chaos of the sales environment. 👉 Discussing the topic of customer value and how to convey it to salespeople, Alan explains that value is about relevance and closing the gap between customer expectations and experiences. He suggests that salespeople need to be continuously focused on understanding what value means to their customers and engineering systems to close that gap. Darshan and Alan discuss the Socratic method of selling, which involves asking questions to guide customers to insights and deeper understanding, and agree that this approach is effective in establishing a connection and solving customer problems. 👉 Alan believes that empathy is the most important human trait for a salesperson as it enables them to step into the customer's shoes and understand their needs and challenges. Empathy fosters curiosity and customer-centricity, which are essential for building strong relationships and driving sales success. He emphasizes that if people want to connect with you, they show interest in you, and empathy is about understanding what others are going through. Alan adds that objection handling is a lack of empathy, as empathy can prevent objections from arising in the first place. They discuss the concept of “noble intent” and how it can be trained to improve empathy. By focusing on the right mindset and meaning, salespeople can build empathy by asking good questions that lead customers to insights and show that they care about their world. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Alan Versteeg on Linkedin - https://www.linkedin.com/in/alanversteeg Growth Matters website: https://www.growthmattersintl.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth 42:29

35 weeks fa42:29

42:29

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer. Best known for building Wendy’s digital/social marketing, Brandon Rhoten has a successful track record of delivering sustained growth through enterprise-wide transformation initiatives. He is currently Chief Marketing Officer at GroundTruth, a media company turning real-world behavior into marketing that delivers real results, and Growth Advisor at SOCi, Perion, liifer, and Papa Johns. KEY TAKEAWAYS 👉 One of Darshan’s first aha! moments came with the introduction of Twitter in 2006. Seeing brands “sound like people” changed how his team worked at Wendy’s to build their digital/social presence: they wanted to sound like a personality. Suddenly, almost every brand transitioned from sterile and corporate with one-way communication with customers to having deeper personalities and customer interactions. Brandon’s mindset completely shifted. At the time, Wendy’s was working towards attracting customers under forty and Twitter provided a pathway to achieve that. 👉 Brandon often sees brands assuming that all you have to do for successful digital marketing is have a social media presence. While this will work in select instances, he clarifies that it’s all about what problem you’re trying to solve. Before diving into a social media or digital strategy, you need to establish what you’re trying to accomplish. For example, if you’re a new brand starting out, you need to figure out who you’re selling to and what message will resonate with them. THEN, you can go onto what communication channel will work best for getting that message out there. 👉 According to Brandon, customer insights are essential in digital marketing, particularly when you’re learning what works and what doesn’t for your marketing plan. While you could learn a certain amount of this from analytics, they are limited in what they can tell you. Brandon explains that you can use analytics to aid in understanding what’s working but that you need to look into the processes you’re putting in front of customers and how they are using them so you can adjust and readjust accordingly. To illustrate, Brandon shares the example of AirBnB. They were so focused on getting good click rates that they initially didn’t notice that these clicks weren’t generating sales and they were just wasting money with their efforts to improve them. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights IResearch Website - https://iresearch.com Brandon Rhoten: https://www.linkedin.com/in/brandonrhoten GroundTruth: https://www.linkedin.com/company/groundtruthco Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound 33:35

36 weeks fa33:35

33:35

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also shares insight and experience from his forty years in the restaurant industry. Steve Bigari has over forty years in the restaurant industry and has founded several businesses, including Mr. Biggs in 2005 and Synq3 Restaurant Solutions; he was the CEO of SYNQ3, a provider of restaurant solutions with a focus on technology and customer experience, for over sixteen years. Steve is currently the EVP, AI for Restaurants at SoundHound, and co-hosts Techuisine, a restaurant technology podcast exploring the latest trends and innovations in restaurant technology. KEY TAKEAWAYS 👉 Looking forward, Steve anticipates three trends that will reshape the future of the restaurant industry: staffing, training and costs. He suggests there are serious staffing shortages that are affecting the industry and mean that some establishments are unable to open; Steve adds that there are laws being passed that may exacerbate this problem. Secondly, while AI can never fully replace a human, Steve says that there are certain processes that can be supplemented by AI. Lastly, Steve recommends adapting to different languages and cultures for those organizations that want to expand globally. He says that “everything is moving so quickly right now. I've never seen anything like it in all my years.” 👉 Steve offers seven questions to clients when somebody tries to sell them something. The first is “can you give me a demo right now?”. The second is “can we do that in a live environment in an actual restaurant that’s working today”. Number three is “are humans used anywhere in the process”, since people like to use humans to nudge along things like AI, which isn't ready yet. The fourth is “how long until the promise is realized what you're selling me today?”. The next is “what's the process by which you roll it out in restaurants?” —in short, how can it be scaled? The sixth refers to whether there’s a patent or not, and the seventh regards whether they use their own tech stack, since “if you're buying from somebody that doesn't own what they're selling, that could come back to haunt you”. 👉 Ultimately, Steve is enthusiastic about the rapid developments in the restaurant industry. Despite being a self-professed “old restaurant guy”, he loves meeting clients that are cutting-edge thinkers. He is particularly excited by advancements in drive-through technology, suggesting that it could “appear in every aspect of your life in retail, hotels, hospitality, travel”. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Steve Bigari on Linkedin - https://www.linkedin.com/in/steve-bigari-b827ab5 Soundhound website: https://www.soundhound.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand 47:56

37 weeks fa47:56

47:56

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Technique (EFT) to address the root causes of pain. Shalini is an international expert in pain relief and bestselling author of the book, Instant Pain Relief. She actively helps people living with chronic pain who are frustrated with the medical system but are open and willing to alternative approaches. KEY TAKEAWAYS 👉 Shalini grew up in a small town in the Himalayan foothills, attending boarding school far from her parents’ home in Bangkok. When she could attend an international school, she studied in Bangkok. Then, she studied psychology and social work at university in India. Her first jobs were in psychology and social work, and she was actively chasing more money, even if the roles were not fulfilling. At age 38, feeling very dissatisfied with her life, Shalini started to experience extreme rib pain and was diagnosed with costochondritis. Although she was told she would feel better within a week of taking painkillers, the pain didn’t stop, only getting worse when stronger medication was used. She bought all sorts of therapeutic devices to relieve the pain, but nothing was helping, and her medical team was stumped. Her friend convinced her to attend a self-awareness seminar, which proved to be life-changing for her. The host recommended she try Emotional Freedom Techniques (EFT), which instantly relieved her pain. 👉 In her practices, Shalini has seen instances where EFT is unsuccessful. She shares a story of a man who was brought in by his wife after suffering from breathing issues and pain for years. For every question Shalini asked, he had a way out, avoiding getting to the root cause of his issues. His wife got back in touch with Shalini, explaining that the issues started after he and his brother had a huge financial loss in their business, causing his name to be tarnished in the community. Since then, any time he stepped into the office, he would experience migraines and breathing problems. Shalini explains that his subconscious mind was protecting him from the trauma, causing pain when he went to the office. Shalini likens it to self-sabotage and explains that a mindset shift can alter patient outcomes with the simple question: What is the upside of staying in pain? 👉Today, people often complain about lower back pain, attributing it to sitting at a desk all day or carrying heavy bags. Shalini points out that most of us sit at desks all day, but not everyone has pain. Over her career in EFT, she has had many aha moments on the different aches and pains across the body. She has discovered that pain in your back is rooted in support issues. When you have lower back pain, you should ask yourself, “Where in my life do I feel like I lack support?” She explains how one particular client had lower back pain, and when she asked about the lack of support in his life, he explained he had always felt like it since his dad died when he was only ten years old. At age ten, he was made to be the “man of the house,” locking him into pain patterns for the rest of his life. Shalini and EFT were able to help him through the pain, unlocking the deeper root issues. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Shalini Yamdagni: https://www.linkedin.com/in/shalinijoshiyamdagni EFT Thailand: https://eftthailand.com Instant Pain Relief: https://www.amazon.com/dp/B09TPYVJDT/ref=tsm_1_fb_lk Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited 39:57

38 weeks fa39:57

39:57

In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers holistic wellbeing, exceptional care, and a homely environment. He also holds an Economics and Marketing degree from Warwick Business School, and has a teaching qualification. Heath is currently attempting to sail around the world with his wife. KEY TAKEAWAYS 👉 Heath realized the importance of balancing three facets of life: time, money, health. He realized that the choices people make with their money can greatly impact their life experiences. This realization inspired him to prioritize experiences over material possessions and set a goal to retire early and travel the world. Heath emphasizes that people have a lot less time than they think, so should plan accordingly. 👉 In his second year of university, Heath met two old ladies with a similar socio-economic background. He observed that one had chosen a path that had given her wonderful memories she could look back on, but the other hadn’t. He realized that he never wanted to be the old person in a care home who hasn't got any stories to tell and hasn't got any life experiences to look back on. Heath admits that, although this might lead to some regrets, it would also lead to joy. 👉 Despite having no prior sailing experience, Heath and his wife are aiming to spend the next decade sailing around the world to explore different cultures and beautiful locations. They have already sailed through France, Monaco, Italy, Sicily, Greece, Albania, and are currently in Montenegro. They plan to sail westwards and eventually circumnavigate the globe. Heath emphasizes that their goal is not just to see beaches but to experience diverse cultures and immerse themselves in different countries. They believe in making the most of life. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights IResearch Website - https://iresearch.com Sawasdeekat YouTube channel: https://www.youtube.com/@Sawasdeekat Bablake House website: https://www.bablakehouse.co.uk Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 44:39

39 weeks fa44:39

44:39

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers for growth. Prateek is a three-time entrepreneur and marketing leader, guiding startups in their growth journey, scaling from zero to over $25 million in Annual Recurring Revenue (ARR). His innovative strategies and methods have gained recognition in well-known publications such as TechInAsia, Forbes, and Entrepreneur Magazine. Prateek has features on lists like "40 Under 40 Founders & Executives" by StartupBeat and "Indian Tech Leaders of 2023" by TheTechPanda. Beyond his entrepreneurial efforts, Prateek is also actively involved as a Startup Mentor and Advisor for various businesses. Moreover, he is the Co-Founder of Appknox and host of the IMpulse - The Influencer Marketing Podcast . Key Takeaways 👉 Experience makes entrepreneurship progressively easier, even if challenges still persist. Prateek's journey from a 19-year-old founder to a well-versed business leader highlights the importance of resilience and adaptability, which helps you grow stronger mentally and handle tasks like fundraising, customer acquisition, and team building more skillfully. Moreover, Prateek learned why it's crucial to view investors as business partners while retaining control over his vision, as well as the necessity of listening to customers. 👉 Influencer marketing is emerging as a highly effective alternative to traditional advertising, especially given rising costs and decreasing ROI of digital ads. Once seen as a tool for brand visibility, influencer marketing is now evolving into a measurable, performance-driven channel, thanks to its authenticity and credibility of influencers. 👉 Brands must prioritize working with influencers who genuinely resonate with their audience, often shown by their willingness to share both positives and negatives about a product. Also, it's essential to look beyond follower counts, as these can be misleading due to fake followers. Demographic alignments and engagement rates are key metrics. 👉 Influencer campaign budgets significantly vary, with costs for a single TikTok post ranging from $300 to $30,000. So, don't over-invest in a single influencer, especially if your brand is new to this form of marketing; diversify your influencer portfolio and experiment with various post formats. Secondly, communicate your campaign goals clearly and authentically with influencers. For instance, if you promote an early-stage product, seek sign-ups from users genuinely interested in engaging with and improving the product, not just increasing sign-up numbers. 👉 The power of influence in decision-making is a fundamental aspect of human behavior, which allows both B2B and B2C to harness the full potential of influencer marketing. In the B2B content, this influence often occurs within closed group discussions and professional networks. Influencer marketing is about leveraging these natural, influential relationships. But the key moment is identifying the right influencers who resonate authentically with the target audience. 👉 When assessing the effectiveness of influencer marketing, you have to align ROI measurement with campaign goals. Luckily, modern tools enable precise tracking of consumer journeys from influencer interaction to purchase. Beyond that, evaluating an influencer's ethics and authenticity is critical. So, focus on building long-term relationships with influencers for more meaningful and effective campaigns rather than one-off posts. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com Prateek Panda: https://www.linkedin.com/in/prateekpanda/ Phyllo: https://www.getphyllo.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe 43:00

40 weeks fa43:00

43:00

In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott is the Senior Brand Manager at The Vitamin Shoppe, and has over two decades of experience in the health and wellness industry. At The Vitamin Shoppe, he is responsible for branding strategy, product development, business management, and customer and market analysis. He holds a Bachelor's in Exercise Physiology from the Florida International University. KEY TAKEAWAYS 👉 Dustin discusses the misconceptions people have about nutrition and performance enhancement, including the association of performance enhancement with detriment to health and the negative perception of pharmaceuticals in this space. He explains that he wants to expand the definition of ‘performance enhancement’ to relate more to self-improvement, whether for elite athletes, or for everyday individuals striving to be the best at what they do. Due to negative press, the public often takes a negative view of performance enhancement, but Dustin says it can increase longevity and have long term health benefits if people practice restraint. 👉 Dustin’s experience with lymphoma changed his outlook on health and wellbeing. He began to understand the significance of gut health after chemotherapy led to acid reflux and other digestion issues. Dustin says that one of the big things that has changed for him is how the gut impacts not only performance—where you have a lot of researchers who are looking at the gut biomes of athletes—but how it impacts human health in general. This has led to Dustin placing a higher value on things like fiber intake to support the gut biome. Never forget about the gut-brain connection! 👉 Dustin notes the growing trend for functional foods and the potential for healthier alternatives to processed snacks to improve overall health and combat obesity, expressing concerns about the impact of artificial sweeteners and processed ingredients on gut health. He also explores the challenges of changing people's choices and preferences when it comes to food, acknowledging that processed foods are still prevalent. However, Dustin still expresses hope that functional food options will become more readily available and affordable, leading to healthier choices for everyday individuals. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights IResearch Website - https://iresearch.com Dustin Elliot on Linkedin - https://www.linkedin.com/in/duelliott The Vitamin Shoppe website: https://www.vitaminshoppe.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu 52:06

41 weeks fa52:06

52:06

In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discusses the growth of experience design, why understanding the emotions and desires of the target audience are key, and her professional journey. Xuan Xu is an Experiential Designer who designs holistic experiences starting from a unique and meaningful story. She initially started her career as a business consultant in Germany but changed paths to the creative industry in 2014. She founded her own company in 2017 to obtain independent artistic freedom to produce innovative, memorable, and meaningful experiences. She has conducted various projects cutting across multiple industries, including recent projects in food and beverage, hospitality events, and entertainment. KEY TAKEAWAYS 👉 Xuan’s first aha moment came when she took a consultancy trip to Bangkok. There, she met Ashley, who was opposite to anyone she had met before. He inspired her to take a step into the creative world, doing something based on her passion that truly came from her core. She realized that she wanted to create a world that would allow the people interacting with her to experience something they may not have previously had access to; she found the world of experiential design. 👉 To Xuan, differentiating between skills and components is essential. Skills are the things you learn and master, whereas components are what you have naturally or gain through life experiences. For experiential design, three components are necessary: passion, creativity, and vision. On the skill side, you need analysis, strategy, and execution. The latter are intentionally learned, but the former are not. 👉 Today, people seek for experiences beyond the product. To Xuan, this is because the product has become a commodity. They now expect good service and products by default, so they search for good experiences. It’s not just about a tangible product or whether it is delivered well; it’s about the emotional experience and journey from the first time they hear about your brand to post-purchase. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta Darshan's Twitter - @ahainsights iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Xuan’s LinkedIn - https://www.linkedin.com/in/xuan-xu-6720b048 Xuan Xu Experiences Website - https://www.xuanxu.de Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency 30:36

42 weeks fa30:36

30:36

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients. Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts. KEY TAKEAWAYS 👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that it’s the quick, unpolished videos that end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural and the audience responds well to that. 👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that traditional advertising cannot. 👉 Darshan and Matt discuss the success of the Martin Agency and what sets them apart. Matt attributes their success to how they tailor their campaigns, based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca Martin Agency website: https://www.martinagency.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online 43:33

43 weeks fa43:33

43:33

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cultural fit and emotional intelligence, and why Steve's people-focused business strives to build relationships with clients rather than just having a checklist digital marketing approach. This is a fascinating conversation about leadership, the current state of digital marketing, and strategies for workplace success, so don’t miss out! Previously, Steve was the VP of Strategy and Sales at Huble Digital and excelled in what he calls “unleadership”. He believes in collaboration and leading by example; remaining vulnerable and open to new ideas, accepting feedback…and doing good things. KEY TAKEAWAYS 👉Steve defines “unleadership” in business as more of a philosophy than a methodology. It all comes down to being a good person and trusting the people and your team around you, and once you do that, your leadership characteristics will shine through. 👉People learn from their experiences and their mistakes. As a leader of a team or an organization, you have to let people make mistakes and hit walls, otherwise they won’t learn what you want them to. Some leaders may see this as a frivolous exercise, but Steve believes it’s necessary. It affords them the opportunity to grow. 👉As a leader, you must decide what to focus on. Steve talks about how communication strategies are something that all leaders should think about. How are you having conversations? How are you presenting facts to people? The way you deliver a message to someone else is so important, and exactly the same can be said for an organization's brand and marketing. 👉Steve’s wife was diagnosed with cancer at the start of the COVID-19 pandemic, and he describes her as an inspiration. Although there were some tough times, and it can be easy to bury your head in the sand and avoid everything, it's all about how you get back up and keep moving forward. At some point, you have to face everything rather than running away. The same idea applies to business - if you’re losing customers, face it, figure out the reasoning, and learn. 👉The customer experience should always equal the business’ performance. If you were to go to a restaurant and the food was good, but the service was bad, you might give it another shot just to see, and the same if the roles were swapped. However, if both are bad, then no amount of marketing or advertising will fix that. You have to make sure your customer experience is always the best it can be. 👉As a result of COVID-19, more money and effort have gone into digital marketing. Although it seems like this was the direction it was going in anyway, it was only accelerated by the pandemic; there have been massive changes in analytics and privacy. People expect more from businesses than they did before, resulting in them carrying a heavier weight of responsibility. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 RSS - https://bit.ly/3AFrUs6 Episode Resources Steve Krull on Linkedin Steve Krull on Instagram Steve Krull on Twitter Be Found Online Website Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos 38:06

44 weeks fa38:06

38:06

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm. Alex is the Head of Customer Research and Marketing Insights at Zappos’ family of companies, where he has worked for over nine years. He describes his career goal as "helping teams create remarkable products and services that make people's lives easier and more enjoyable". Alex has over fifteen years of experience in marketing insights, and has also worked at ACTIVE Network, Intuit, and State Farm Insurance. He is the author of the book Forget the Customer, See the Person . KEY TAKEAWAYS 👉 Alex discusses the three things that most people get wrong about creating remarkable products and services that make people's lives easier and more enjoyable. These include relying too much on data, focusing on optimizing channels rather than the customer's perspective, and neglecting the importance of hospitality. 👉 Alex says that technology should be balanced with a human touch, noting that Zappos is working on providing personalized recommendations and assistance in the online shopping experience. Reflecting on the changes in consumer behavior during and after the COVID-19 pandemic, Alex says that while there was an initial shift towards online shopping, he found that people still value in-person experiences and the human connection. Alex emphasizes the importance of understanding consumers' needs and motivations in order to provide a tailored and empathetic experience. 👉 Alex expands on the topic of AI and its potential in enhancing customer experiences. He discusses AI's linguistic capabilities and its use in language-related tasks such as writing and editing. Acknowledging the undeniable benefits of AI in certain fields, he also expresses curiosity about its potential in creating personalized digital experiences and making interactions with websites more conversational. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Alex Genov on Linkedin - https://www.linkedin.com/in/alexgenov Zappos website: https://www.zappos.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 30:02

45 weeks fa30:02

30:02

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. Country Chicken Co. is the first brand to exclusively sell high-quality organic Country Chicken, looking to provide people with a healthier alternative to regular chicken. Before becoming the Chief Marketing Officer and the Head of D2C, he originally served as the Director of Brand Marketing. Prior to joining, he was the National Manager of Student Awareness at IMS Learning Resources; the Founder & CEO of MBAP; and a Sales & Distribution Consultant at Deloitte. KEY TAKEAWAYS 👉 When it comes to your own professional success in any industry (not just marketing or consumer insights), you need to be able to challenge yourself. You need to ensure you’re surrounded by people who are better than you and push you to think about things in ways you might not have done so before. If you put yourself in a room where you’re the only one who doesn’t know everything, then you’re actually in the perfect place to learn something new. Embrace it; don’t feel disheartened by it. 👉 Everyone in business should be taking calculated risks; it comes part and parcel. It’s all about how much you know about your own limitations and strengths. Haider tells us about his shift from tech into business; even though everyone told him he couldn’t do it because he didn’t know about it, he knew that if he did some research and put the work in, he could figure it out. He took a calculated risk; now, he understands the foundations of business and has the wisdom of communicating with consumers. 👉 Once you understand how customers work, you can begin to interact with them in a way that will benefit and grow your business. Haider talks about creating personalized interactions with them on a mass level, how we can do that, and why businesses find it such a difficult feat. The one thing he’s taken away from his own analysis is that you have to respect the customer and who they are as a person; respect the time they take to give your business attention. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Haider’s LinkedIn - https://www.linkedin.com/in/haider-aabidi-101071175/ Country Chicken Co. LinkedIn - https://www.linkedin.com/company/countrychickenco/ Country Chicken Co. Website - http://www.countrychickenco.in/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green 33:04

46 weeks fa33:04

33:04

In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also discusses the importance of customer insights in business and some principles of entrepreneurial success. Ross Franklin is the founder of Pure Green and is the CEO of Pure Green Franchise, one of the fastest-growing juice bar franchises in the United States. Pure Green is a juice bar franchise that has over 100 locations open or in development across 15 different states. The company's products include made-to-order superfood smoothies, acai bowls, and cold-pressed juice. Their franchise division is on pace to have over 100 stores open by the end of 2023. Ross is also a best-selling author, and a highly sought-after keynote speaker with over two decades of experience building prestige brands within the health and wellness industry. KEY TAKEAWAYS 👉 Ross explores the topic of customer service and the lessons learned from working in the fitness industry. He emphasizes the importance of treating customers as guests and delivering a warm, friendly, and engaging experience. Ross highlights examples of good hospitality displayed by Pure Green franchise partners, such as going above and beyond to return a customer's lost keys or including handwritten cards with delivery orders. 👉 Darshan and Ross discuss the principles of entrepreneurial success highlighted in Ross's book, The Success Formula . They emphasize the importance of taking action and not getting caught up in analysis paralysis. Ross believes that what holds people back is the inability to take action. His advice is simple: “Just take the action and you can always recalibrate afterwards.” He also highlights the power of physiology and tonality in effective communication. 👉 Ross stresses the importance of hiring ‘doers’. It’s vital that organizations hire people with integrity that do what they say they’re going to do. Ross prefers employees that are high performers, and “get stuck into the daily grind”. Without this urgency, Ross says it’s likely that they wouldn’t be the right cultural fit at Pure Green. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com Ross Franklin on LinkedIn - https://www.linkedin.com/in/rossfranklin Pure Green website: https://www.puregreen.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s 33:13

47 weeks fa33:13

33:13

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of India’s fastest growing hyper-local omnichannel meat and packaged foods brands, where he originally started as the Head of Marketing and E-commerce. Now he leads the charge for all of their marketing, PR, and CRM efforts. Prior to this he was the Vice President for Strategy and Operations at Webenza India and was Principal Consultant at Experience Ideas! We can’t wait for you to hear what he has to share with us! KEY TAKEAWAYS 👉 One of Pavangopal’s first Aha! moments was when he went into architecture and engineering and realized it wasn’t what he wanted to do at all. But regardless, he built a product with his engineering skills and no one was coming to purchase it; it wasn’t until they spoke with some senior marketing professionals that they realized, even though they’d created something that was unique, no one actually wanted it. It was there that the marketing lessons started to kick in; they started with the customer and worked towards the product, rather than the other way round. 👉 Despite the fact Pavangopal’s job as an engineer wasn’t what he wanted to do, there are things that marketers could learn from them and vice versa. It’s important for marketers to understand some of the key intricacies behind the products they sell, and engineers need to understand what the customer wants and needs. You need to start defining the boundaries of the problem you’re trying to solve and work towards an objective: after all, that’s the aim of marketing and engineering, no? 👉 Pavangopal used to throw loads of different features onto his products just to see how much they could do, but now he approaches them from the point of view of what the customer wants and whether they’ll find it delightful. He makes sure that it ticks off all the basic boxes first and foremost so that the customer is happy, and then he would add all the extras. Some people don’t realize that having too many features can be overwhelming, and that people much prefer simplicity over anything else. 👉 Nandu’s never takes their eyes off the competition. When you’re in marketing, half of the job is keeping an eye on them! You need to understand the consumer behavior and why they’re going to people that aren’t you. However, consumer behaviors are notoriously difficult to change, so instead of putting emphasis on what the competitor is doing all the time, try to focus on your core values and principles – it’s the only way to grow. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Pavangopal on LinkedIn - https://www.linkedin.com/in/pavangopal Nandu’s Website - https://www.nandus.com Other media: Medianews4u Financial Express Fnb News The Week Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer 43:10

48 weeks fa43:10

43:10

In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about the value of continuous learning and creating unique customer experiences. Mary Crafts has over forty years experience in the food and beverages industry. In 1984, Mary started Culinary Crafts, which has since grown into the largest off-premise caterer in Utah; Culinary Crafts is the recipient of 22 Best of State Awards, 13 “CATIE” (Catered Arts Through Innovative Excellence) Awards, and International Caterers Association’s Caterer of the Year Award. Recently, Mary started Mary Crafts, Inc, a nonprofit that folds in Mary’s skills in business consulting, speaking, podcasting, author, and life coaching. Mary also hosts the podcast Crafting a Meaningful Life and has authored a book called Unbounded: From Sorrow to Summit . KEY TAKEAWAYS 👉 Mary highlights the significance of vulnerability when creating genuine connections with others. By embracing vulnerability, she has been able to foster empathy, promote oneness, and encourage acceptance among her team and clients. This approach has not only strengthened her relationships but has also contributed to the overall success of her catering business. 👉Mary attributes her success to her unwavering commitment to learning and self-improvement. She urges individuals to remain aware of their motivations, seek opportunities for growth, and embrace new challenges to enhance their personal and professional lives. Mary's dedication to continuous learning has been a driving force behind her success and has allowed her to stay ahead in such a competitive industry. 👉Differentiation is key. Mary says that when she started her business, there were eighty catering companies that all served food that looked exactly the same. This means she noticed a gap in the market for gourmet-style catering that didn’t break the bank, and thought up new ways to present food that got customers excited. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Mary Crafts on Linkedin - https://www.linkedin.com/in/marycrafts/ Mary Crafts website: https://marycraftsinc.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd 33:36

49 weeks fa33:36

33:36

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands in the food industry, even if they focus on health. This episode is a must-listen for anyone intrigued by the intersection of psychology, business, and delicious food. Monish is the Chief Marketing Officer and a Founding Team Member of WickedGüd, a food and beverage retailer on a mission to “UnJunk” India and the World one kitchen at a time. Prior to this, he was the Lead Strategist and Vice President of Strategic Planning at Havas, where he assessed creative ideas by grounding them in strategic consumer insights. He is an entrepreneur, design thinker, philosopher, and activist with a passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit. We can’t wait for you to hear what he has to share with us! KEY TAKEAWAYS 👉 Monish has been intrigued by consumer behavior since he was very young. Now, he sees humans behave differently based on their exposure to the external environment, culture, and people around them. He has seen certain behaviors that seem to cut across cultures, which in and of itself was a big aha moment. To him, simple moments such as food choices based on culture are more significant aha moments than complex moments you never expect to happen. It is all about driving for simplicity. 👉 According to Monish, every day is a day of insights and aha moments, yet people always struggle to find them. This is because they are not new; they are already existing and evolving. For example, when he ventured into the food and drink industry, he realized that a good mom always says no and a bad mom always says yes. This is not a judgment on their parenting but an observation that the mother who wants good for her family will say no to many things in the food space. That is a progressive mom. This is something people experience growing up and likely feel annoyed about, but it becomes an aha moment later in life. 👉 Food is important to Indian culture, and Monish got into the food industry to bring about desperately needed disruptions.. He wanted to bring healthiness to indulgent foods where health was a missing narrative. He and his team wrapped healthy ingredients into indulgent dishes: pasta and noodles. The whole idea was to take something healthy and make it just as indulgent and delicious as comfort foods while still appealing to the market. 👉 Taste is intricate, and taste is linear. You either like something, or you don’t. When it comes to food, India is a taste-first culture, not a health-first culture, and so Monish and his team have had to put taste as the top priority, both in their development and their marketing. As they are developing new products, they are constantly gaining consumer feedback and keep improving their recipes to ensure that the food is just as delicious as the typical versions, but with all the added health benefits of their ingredient choices. They have also had to focus on texture and appearance, ensuring their products are appealing before consumers taste them. One way they have done this is by incorporating a transparent exclamation point on their packaging so that consumers see the food item before they even open the box, knowing what to expect. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Monish on LinkedIn - https://www.linkedin.com/in/monish-debnath-9420049 WickedGüd Website - http://www.wickedgud.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr 54:46

50 weeks fa54:46

54:46

In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte Johnson is an insights visualization consultant with over fifteen years of experience conducting qualitative and quantitative consumer research. She is the Founder of Slidedesignr, a market research, advertising, marketing, and business services company focused on building powerful insight deliverables. Vashte is also a member of the Qualitative Research Consultants Association, a global network of qualitative research professionals. KEY TAKEAWAYS 👉 When defining insights, Vashte emphasizes that they are not simply an accumulation of facts or observations. Instead, they are practical tools with direct use for clients. She stresses the importance of finding the underlying message within the data and connecting it to the client's problem. 👉 One misconception that is addressed in the conversation is the idea that insights need to be groundbreaking or entirely unique. Both Darshan and Vashte agreed that insights can stem from combining different observations and simply articulating a core truth that resonates with clients. It is crucial to visualize insights in a logical framework that clients can easily understand and apply. 👉 Vashte's insights accelerator model comprises four key components. The first component is adopting a consultant's mindset, which involves thinking beyond the data and considering the larger context and implications. The second component is understanding the audience, as insights need to be tailored to the specific needs and preferences of the clients. The third component is reclaiming time for deep connections, allowing oneself time to think and form connections before diving into the design process. Lastly, the fourth component focuses on the idea hierarchy, where the most important insights are prioritized and presented effectively. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Vashte Johnson on Linkedin - https://www.linkedin.com/in/vashte Slidedesignr website: https://www.slidedesignr.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen 30:29

51 weeks fa30:29

30:29

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as outlining the importance of mentorship in business. Karthikeyan is India’s leading cloud kitchen coach, entrepreneur, author and motivational speaker. With over five years of experience in cloud kitchens, QSRs and fine dining Restaurants, he’s supporting aspiring food entrepreneurs across the globe to achieve their vision and unlock their full potential. Not only is he the Founder and CEO of Dunkel Kitchen, but he’s also the Founder of Biryani 2 Home (B2H), a biryani-specialized multi-cuisine restaurant! KEY TAKEAWAYS 👉 Karthikeyan started in the corporate world, but his love was always for food, so he decided to jump into the food industry with all hands on deck. For a first-generation entrepreneur, things are never going to be easy, and unfortunately, passion alone isn’t enough to get you places in business. One day, it had gotten to the point where he was ready to give up, but his wife encouraged him to find ways to succeed, and it worked out! 👉 Although passion is good for an entrepreneur, it shouldn’t be the sole thing you rely on to succeed. Business requires a lot of different factors and moving parts, but it all needs to be done with some passion. Karthikeyan believes that, if making money is your only goal, then you will surely fail because, if there’s one thing customers care about, it’s what your values are; if you’re doing it for shallow reasons, then people will be able to tell. 👉 When you start off as an entrepreneur, you will find that you have a huge lack of financial knowledge; this won’t necessarily be your fault, because not everyone is taught about it. It will be a hurdle for sure, but you will be able to overcome it. With a bit of self-education and experience, it will all come together. 👉 Mentorship is incredibly important. Karthikeyan says that, to this day, he has a business coach that helps him through the process. It was because of them that his life became easier and he gained more clarity on what he should be doing. He spent half a decade of his entrepreneurship journey putting everything as a blueprint for his online courses so that he can support aspiring food entrepreneurs. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors 50:09

1 year fa50:09

50:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold has over thirty years experience in corporate strategy. He is currently the CFO and Managing Director of CFO Growth Advisors, a CFO firm that provides a broad range of outsourced strategic and operational interim CFO services to startups, small and medium-sized businesses, and middle market companies in Silicon Valley and the San Francisco Bay Area. Arnold has given hands-on financial and strategic support to over 200 startups and small businesses, as well as medium-sized and large companies in various fields such as technology cleantech, financial services, consumer products, and food and beverage. While pursuing his Master's, he contributed research to the best-selling management book Built to Last: Successful Habits of Visionary Companies . KEY TAKEAWAYS 👉 Arnold emphasizes that, despite being a cliche, all growth is not good growth. It might be tempting to always be growing—growth means more customers, more revenue, more market share—but it can be hard to maintain this balance. Arnold stresses that “the right kind of growth” must be prioritized. Although his company is all about enabling growth, they always focus on making it smart, efficient, and profitable. 👉 It’s important not to immediately partner with the first person that makes you a business offer. Arnold suggests that it’s harder to get a divorce than it is to part from a bad business partner. He says that, in effect, a business partner is a partner forever. This idea should make people “more careful and deliberate” about who they associate with. Just because someone wants to put a certain amount of money into the business doesn’t automatically make them the right person. 👉 Arnold says that understanding customer needs and preferences is paramount to achieving success. Businesses that fail to gather and utilize customer insights are at a disadvantage, as they are unable to tailor their products, services, and strategies to meet evolving customer expectations. By gathering and analyzing insights on demographics, purchasing behavior, preferences, and feedback, businesses can gain a deeper understanding of their target market and make informed decisions to address their needs effectively. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 YouTube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on LinkedIn - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com Arnold Lee on LinkedIn - https://www.linkedin.com/in/arnold-lee-706372 CFO Growth Advisors website: https://www.cfogrowthadvisors.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku 34:12

1 year fa34:12

34:12

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your product simple and clean; and why your curiosity and passion are the keys to success. With over twenty years of experience in market research on both the client and vendor side, Danielle describes herself as an “insights devotee”. She is currently the Senior Consumer Manager at Roku, a world-famous brand of hardware digital media players which offer access to online streaming platforms. Previously, she was the Director of Consumer Insights and Brand Strategy at Taco Bell. Tune in to this week’s episode of Getting to Aha! to find out more! KEY TAKEAWAYS: 👉Ultimately, market research is all about human behavior, because at the end of the day, all consumers and customers are human beings just like the rest of us. Danielle explains that it was her passion for this aspect of the job that drew her towards it and, as a result, led her to become an “insights devotee” 👉To be an expert in the field of consumer insights, one must really care about what they do and have a natural curiosity about how people think and behave. Danielle has that very curiosity, and although such a feeling may have killed the cat, it only elevated her to exponential levels. 👉 When thinking up new, innovative ideas for your business, there is absolutely no point in trying to reinvent the wheel. Danielle tells a story about when they were trying to develop ideas for a new Taco Bell promotion and realized that the obvious answer wasn’t to recreate a bunch of flavors, but rather to collaborate with Doritos - an idea which in hindsight seems glaringly obvious. 👉It’s important to try and figure out who exactly your customers are through insights. For example, in the world of streaming, it’s about looking at not just the customers' demographics but also at the geographical aspect. Different parts of the world have different rules and regulations regarding streaming, so figuring out who the customers are and what position they’re in can help a tremendous amount. 👉Always ask yourself: how do people feel when they see your ads? There is a multitude of ways to figure out the answer to this question. You can look at the data and examine what results they’re getting; you can look at what people are actually saying about your ads, or you could try your best to look at them objectively and listen to your gut. 👉 It’s all about the why. Why are consumers paying attention to and interacting with you? Why are customers interested in what you do? Take a look at the data and really listen to what your customers have to say! 👉 Roku is known for how easy its platform is to use and has become one of the most popular streaming methods to this day. It is made specifically for people who don’t want a complicated system. In order to get customers on board with your product, always keep it simple on the surface! Simplicity eases customers into it. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Danielle’s LinkedIn Roku Taco Bell Drucker School of Management Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka 47:16

1 year fa47:16

47:16

In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director who was previously a successful corporate lawyer. He is currently the Founder and Creative Director of Stories Bureau, a boutique creative agency focused on B2B content and internal creative for Fortune 500 companies. Kory further consults on business development, strategy, positioning, and branding. KEY TAKEAWAYS 👉 Kory started his career as a designer, illustrator, and animator. If anything, it was too creative, and he constantly felt stuck in a dark room. Looking to be challenged, he went to law school, becoming a successful corporate lawyer while still interested in a creative entrepreneurial career. After eight years of sticking it out as a lawyer, his secretary’s husband brought him on as a salesperson for a branding agency, allowing Kory to learn about insights. He found that his legal brain helped him in this, going against the typical notion of left brain versus right brain. 👉 Kory is a big believer in niche and scalability, which partially influenced the founding of Stories Bureau. Working at a branding agency and regularly being approached for segmentation work, Kory realized nobody served the space from a storytelling niche. There were storytellers, but they didn’t go into the space and make stories out of insights. It was an obvious opportunity to fill the niche and was incredibly scalable; there was endless demand but no supply. So, Stories Bureau was formed, starting as a new entity of the branding agency, which Kory then bought out in 2018. 👉 Kory has always been open to change, and so he has been experimenting a lot with AI and its use in insights and storytelling. He believes that it will ultimately have a profound impact on storytelling. He thinks it will help to review all research, identify insights, and help you optimize your storytelling. In the short term, it won’t be able to replace humans but will work in collaboration with them to amplify their storytelling capabilities. Content on demand is the future, and it will lead to a profound change in the storytelling world. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Kory Grushka: https://www.linkedin.com/in/kory-grushka-5179573 Stories Bureau: https://www.linkedin.com/company/storiesbureau Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research 25:43

1 year fa25:43

25:43

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professionals can get too caught up in semantics; and why insights are all about building a connection with customers. They also chat about the overabundance of data, making it more difficult to read and sort through it all! Lynn is the Senior VP of Market Research at Trifecta Research, but she was previously a Business Insights Manager at Kreg Tool Company, and was also the VP and Chief Insights Officer at GlynnDevins. In fact, for nineteen years she was an Analyst, Manager, and Director of Research over at Informa, proving that she’s more than experienced in all things insights. What Lynn doesn’t know about insights simply isn’t worth knowing! KEY TAKEAWAYS 👉Lynn recalls early on in her career when she was asked to create an analysis for the first time. She pulled out what she thought was a great analytics technique and wrote a great report. However, once it reached the president's desk, he saw that there was a typo and stopped reading immediately. From this, she learned that insights are only as good as the way you communicate them! 👉Any insight professional loves when you figure out what’s driving a consumer. Lynn says that consumers love technology as long as it’s supporting something they love in their life; if someone loves their iPhone, it’ll be because there is something they love on it; someone might love Facebook, not just because it’s Facebook, but because it allows them to connect with their grandchildren. Everything consumers do, they do for the sake of a connection. 👉Insights and research pros can sometimes get a little caught up in the semantics, but Lynn believes that true insight is new knowledge that allows us to better connect with customers and stakeholders. They help us serve customers and allow us to understand them more clearly. 👉The world of insights has evolved and grown a significant amount in the last few years, and a lot of that growth is due to new technologies and tools. There used to be a time when, in order to get some of the best insights, you had to go door-to-door, but now we have tools that can analyze data and examine customer behaviors and habits, making for more detailed insights. 👉Despite the fact that new technologies and tools have allowed us to access more data, it is equally just as hard to keep up with that data due to its sheer volume of it. In fact, Lynn mentions that, in certain niche audiences, they’ve gone back to doing telephone interviews rather than gathering data in the new, modern way - it’s almost as if they’ve time-traveled! 👉In order to retrieve good qualitative data, you need to make sure you have decent stakeholder involvement and that you know what you’re doing! Not only that, but you need to ensure you leave your biases behind. Make sure you go into it with an open mind and be ready to listen; don’t go in thinking you already know a topic and that they’re going to confirm what you already know! Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Lynn Adelmund LinkedIn Trifecta Research Kreg Tool Company GlynnDevins Informa Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Differentiation and Authenticity in Marketing with Alex Montas of BENlabs 29:54

1 year fa29:54

29:54

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure. Alex Montas is a marketer with extensive experience across various channels. Alex has worked in big corporations like Verizon and Bloomberg, as well as medium to small startups like BENlabs, where he currently serves as the EVP of Marketing and Growth. After receiving an MB, Alex started in finance before becoming a product manager and finally settling on marketing. This vast real-world experience was channeled into his success at various companies, including Bloomberg Media where he reduced paid media costs by 400%, TubeBuddy where he increased revenue by 30%, and Verizon where he gained an incremental 300k subscribers. At BENlabs he helmed the rebrand, helped transform it from an agency model to an AI tech-oriented firm, and currently oversees all marketing for the company. KEY TAKEAWAYS 👉 Build meaningful connections. Your ability to connect with someone will be what they remember, not the sales pitch. 👉 Always differentiate. You have to stand out from the rest of the crowd, and the best way to do this is to simply be yourself. 👉 When life gives you lemons, make lemonade. Making the best out of a situation is not just a rule for marketing, it’s a rule for life. 👉 Understand your audience. Insights are everything when it comes to marketing: you need to make data-driven decisions based on who you’re selling to. Success will follow. 👉 AI is the future of marketing. This groundbreaking technology allows us to do things faster and more efficiently, and it’s only just getting started. AI has the potential to revolutionize selling. 👉 Being human is a strategy for success. As machines are able to do more and more jobs, it’s up to you to do the things they can’t. Make connections. Be empathetic. Be interested. 👉 Find a niche. In any organization there will be a small project that you can set to work on. If you can join a small division and cultivate success, then bigger and bigger roles will follow. 👉 Insights are everything. If you have hard data on who your customers are, what appeals to them, and what doesn’t appeal to them, then you’re halfway to understanding how to make products that will make their lives better. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Alex Montas on Linkedin - https://www.linkedin.com/in/almontas BENlabs Website: https://www.BENlabs.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton 32:44

1 year fa32:44

32:44

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights. With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the roles of SVP of VERVE North America and the SVP of Technology, Media, and Telecoms at VERVE. Previously, Alex was an Independent Consultant at True Stories, Founder and Consultant of Craft - Human Intelligence, as well as Founder of Essential Research. KEY TAKEAWAYS 👉 Reflecting on his professional journey in marketing and consumer insights, one of Alex's aha moments was from a project for Microsoft Advertising and LVMH aimed at helping the world's leading luxury group understand the world of digital advertising. Alex believes that such projects bring a mix of excitement and doubt, questioning your capability to deliver for these giants. However, these types of challenges shape you and push you to learn, adapt, and grow. Just remember, when it comes to big industry clients, you must acknowledge and leverage their expertise but also bring some fresh and valuable insights. 👉 For Alex, successful client partnerships rely on three elements: mutual respect, continuous communication, and openness. Don't forget that your clients possess deep insights into their business, so you have to value their expertise. Also, effective collaboration isn't just for major projects; it involves the client at every step. Moreover, openness is key to building trust and reinforcing the shared goal with the client. 👉 Many companies rely heavily on data, often missing the why behind consumer actions. The challenge for consumer insight professionals is to filter through this data, distinguishing real insights from noise. Your primary goal shouldn't just rely on data collection but on specific client questions. While the human natural curiosity may tempt you to delve into every discovery, remember that true insights occur when you connect relevant data points to a client's needs. 👉 Alex believes that AI's rapid evolution can be daunting. However, businesses can and should leverage their power to process vast and complex data sets, like analyzing thousands of product reviews from platforms like Amazon and IMDb, as VERVE does. Moreover, you can use AI for large-scale brand and communication analysis to identify new market opportunities for your clients. But remember, it's not only about AI. In the end, human intelligence remains at the forefront, and combining it with AI gives you massive opportunities. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Alex’s LinkedIn - https://www.linkedin.com/in/alexandercharlton VERVE Website - https://www.addverve.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint 33:31

1 year fa33:31

33:31

In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, offering tailored, thought-leading, high-quality content to help clients reach their content marketing goals. She has over 20 years of experience as a B2B tech content marketing, copywriter, and consultant for startups to Fortune 500s. Specializing in generating original research-based content, Becky crafts content that drives performance unlike nobody else. With a Master of Fine Arts in Creative Writing, Becky has helped companies achieve over 2.5 million readers and generated over $255,000 worth of free media and advertising. KEY TAKEAWAYS 👉 Original research creates impactful content, it involves creating new unique data through a wide range of methods. It’s high effort but high reward. 👉 Insight over results always. Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 👉 Mix your methods. Variety is the spice of life so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications that have been targeted for coverage. 👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 👉 Data-driven will lead to a world that is obsessed with numbers. Remember credibility is key, numbers are nothing without the insights they give us so make sure you are using your data to tell a story and adapt the narrative based on the results. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Becky Lawlor on Linkedin - https://www.linkedin.com/in/beckylawlor/ Redpoint Website - https://redpointcontent.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents 49:20

1 year fa49:20

49:20

In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. Rebecca Brooks is a consumer insights researcher who is passionate about revealing consumer history. She has always been interested in the motivations beyond human behavior, what people say and what they do, and why they are doing it. She uses insights from her research to find explanations and provide solutions to modern-day consumer problems and help businesses and brands make better decisions. Rebecca is the CEO & Founder of Alter Agents, a market research consultancy providing innovative quantitative and qualitative solutions that deliver consumer insights to businesses. KEY TAKEAWAYS 👉 “When people are answering questions, they're answering kind of an idealized version of themselves” 👉 Rather than asking people, “What will you do?”, ask them what they did and why they did it 👉 Brands should always think from the consumers’ perspective, not from what you as a brand want to know, but what is their experience? 👉 There is no defined path to purchase 👉 With Gen Z, we’ve come to a point where customer loyalty is incredibly hard to hold on to 👉 “Shopper promiscuity” in customers is due to the ease of access to information about several existing brands and markets, and the constant pursuit of the best products 👉 The increase in customer research is due to the societal and self-imposed pressure to make informed decisions in purchases 👉 “[Brand] is packaging. It is advertising. But it is also who you are, what you stand for, how you are seen in the world, how you handle controversy, how you talk about things that have gone wrong. All of that is now part of the brand identity, and all have to be given equal attention" 👉 Customer experience is “not only about innovating in terms of the products in your category, but it's also thinking about innovating the customer's experience so that you are living up to experiences that they're getting from other brands, even if those brands aren't in your category” 👉 Understand the emotional driver behind customers' purchases 👉 Creating an emotional connection between customers and your product is a great way to improve customer experience and aid customer retention 👉 “Understand who your shopper is, and where are they on the scale and kind of what are their needs at the moment. Are you really serving what their emotional health is?” 👉 The ability to connect to customers' emotional side, figure out the driving force behind them, and make them happy are powerful components in the enhancement of customer experience Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Rebecca Brooks: https://www.linkedin.com/in/rebeccalbrooks/ Alter Agents: http://www.alteragents.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties 37:01

1 year fa37:01

37:01

In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. They discuss Gil’s aha! moments, influencer marketing vs. celebrity endorsements, avoiding celebrity endorsement pitfalls, the importance of storytelling, diversification in digital marketing, the importance of conversions in marketing metrics, longevity and scalability of marketing channels, and the evolution of AI in marketing. Gil Eyal was named one of the 30 most influential people in influencer marketing. Alongside heading up marketing innovation at Silverstein Properties, Gil also supports start-ups under Stardust Ventures, which works with consumer-focused technology companies. He was an early player in the crypto space and was the president and founder of HYPR, a market leader in data-driven influencer marketing automation solutions, which was sold in 2020 to Julius Works. Under his leadership, HYPR won multiple awards, including the 2019 Best Content Marketing Tech Platform. Gil has revolutionized the way many of the world's biggest agencies and brands are running influencer marketing by focusing on the same data, analytics, and demographic information relevant to traditional digital marketing. Gil has worked with some of the biggest names in music, film, and sports, including Leonardo DiCaprio, Tobey Maguire, and Zendaya. KEY TAKEAWAYS 👉Prioritize passion and happiness over societal expectations in your career choices. Recognize that success isn't confined to a predefined path; it's about recognizing opportunities and making the most of them. 👉Embrace a bold and unconventional approach; consider weakness as a strength and create content that stands out. 👉 Influencer marketing has evolved. Adapt to changes in social media algorithms and recognize where influencer marketing remains effective by focusing more on live streams and smaller influencers. 👉 Celebrity endorsements should be strategic and authentic. Look beyond the sheer following and consider the values and narrative alignment. 👉 Mismatched endorsements can lead to skepticism; choose celebrities based on authentic alignment with the brand. 👉 Regardless of the endorsement, successful marketing campaigns hinge on effective storytelling. Storytelling plays a crucial role in shaping consumer perception and engagement, so it's vital it connects and is rooted in authenticity. 👉 Embrace a mindset of constant testing and optimization. Whether in influencer marketing or other channels, be willing to experiment, learn from mistakes, and adapt strategies for continual improvement. 👉 Uncover the truth about influencer marketing – it's not just about the numbers. Don’t believe the myth that a massive follower count guarantees influence. Genuine impact is found in resonance, not just reach. 👉 Forget clicks and views. Conversions are the undisputed king of marketing metrics. The focus shifts to transforming users into committed customers, a metric that truly matters. 👉 The future belongs to AI. From precise measurement to tailored activations with micro-influencers, AI is set to revolutionize marketing, automating tasks from content creation to optimization. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Gil Eyal on Linkedin - http://www.gileyal.com/ Silverstein Properties Website: http://www.silversteinproperties.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition) 13:44

1 year fa13:44

13:44

Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing their incredible tips, wisdom, and insights gained from their jaw-dropping Aha! moments. To express our gratitude for your fantastic support, we're thrilled to kick off the new year by revisiting some of the most unforgettable Aha! moments from our recent 20 episodes. A special shoutout and heartfelt thank you to luminaries like Luka Popovac, Katrina German, Alex Charlton, Joe Lazer, and Ila Byrne. 🌟 Their invaluable contributions have made this journey truly remarkable. While we wish we could feature all our extraordinary guests today, we're excited about the many more spectacular moments to come in future episodes. Join me on this awe-inspiring ride, as we're confident that this year will bring even more riveting conversations that will leave you breathless with excitement. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Luka Popovac on Linkein - https://www.linkedin.com/in/lukapopovac Grain Crop Website - https://www.graincorp.com.au Katrina’s LinkedIn - https://www.linkedin.com/in/katrinagerman Ethical Digital Website - https://www.ethicaldigital.ca Joe Lazer on LinkeIn - https://www.linkedin.com/in/joe-lazer-lazauskas-8b442026/ A.Team - https://www.linkedin.com/company/ateams/ Alex’s LinkedIn - https://www.linkedin.com/in/alexandercharlton VERVE Website - https://www.addverve.com Ila Byrne: https://www.linkedin.com/in/ila-byrne-228283 Parch Spirits: https://www.linkedin.com/company/parchspiritsco Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German 42:50

1 year fa42:50

42:50

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and championing pivotal causes, and its potential detriment to mental health. She passionately advocates for mindful and limited usage, offering invaluable tips for striking a balance. A fervent believer in the internet's promise to drive positive change, Katrina underscores the need for ethical guiding principles and a chorus of diverse voices to navigate its future. Katrina German is the Founder and CEO of Ethical Digital, a company that is changing the trajectory of the Internet through inclusive digital marketing, strategy, research, training, and certification. An accomplished entrepreneur, she has won numerous awards such as CBC Future 40 Under 40, YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, and the prestigious International Women in Tech award for "Women in Communications''. Katrina is passionate about using technology to solve problems and make the world a better place, and is dedicated to increasing diversity in the technology industry and ensuring that the Internet is a positive and inclusive space for all. KEY TAKEAWAYS 👉 One of the most significant concerns surrounding digital marketing and social media is its impact on mental health. Research conducted by Ethical Digital has shown a clear correlation between social media use and anxiety, depression, self-esteem issues, and sleep problems. This has led to a growing awareness of the need for individuals to be conscious of how their online experiences affect their well-being. Katrina emphasizes the importance of limiting social media usage and being mindful of the reasons behind one's online presence. By understanding why we use social media and ensuring that it aligns with our personal goals and values, we can create a healthier relationship with these platforms. Additionally, she highlights the need to consider the impact of social media on children and the importance of guiding their online experiences to promote positive mental health. 👉 Diversity is a crucial aspect of digital marketing that is often overlooked. While women are active users of social media platforms, there is still a lack of representation and inclusion in the creation and development of digital marketing strategies. Only a small percentage of technology companies are founded by women, and even fewer receive funding. This lack of diversity limits the perspectives and experiences that shape the digital landscape. Katrina believes that increasing diversity in the technology industry is essential for creating a more inclusive and ethical Internet. By including more diverse voices in the decision-making process, we can ensure that the products and services being developed meet the needs of a broader range of people. This, in turn, will lead to more innovative solutions and a more equitable digital space. 👉 Artificial intelligence (AI) plays a significant role in shaping the human experience online. Algorithms analyze vast amounts of data to make predictions and recommendations, but they are not without their ethical challenges. Bias can be inadvertently introduced into AI systems, leading to discriminatory outcomes. It is crucial to address these biases and ensure that AI is used in a way that is fair and inclusive. Katrina emphasizes the need for diverse perspectives in the development of AI systems to prevent the perpetuation of bias. By involving people from different backgrounds and cultures, we can create AI systems that are more representative and ethical. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Katrina’s LinkedIn - https://www.linkedin.com/in/katrinagerman Ethical Digital Website - https://www.ethicaldigital.ca Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 44:39

1 year fa44:39

44:39

In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth. Prateek is a three-time entrepreneur and marketing leader, guiding startups in their growth journey, scaling from zero to over $25 million in Annual Recurring Revenue (ARR). His innovative strategies and methods have gained recognition in well-known publications such as TechInAsia, Forbes, and Entrepreneur Magazine. Prateek has features on lists like "40 Under 40 Founders & Executives" by StartupBeat and "Indian Tech Leaders of 2023" by TheTechPanda. Beyond his entrepreneurial efforts, Prateek is also actively involved as a Startup Mentor and Advisor for various businesses. Moreover, he is the Co-Founder of Appknox and host of the IMpulse - The Influencer Marketing Podcast . Key Takeaways 👉 Experience makes entrepreneurship progressively easier, even if challenges still persist. Prateek's journey from a 19-year-old founder to a well-versed business leader highlights the importance of resilience and adaptability, which helps you grow stronger mentally and handle tasks like fundraising, customer acquisition, and team building more skillfully. Moreover, Prateek learned why it's crucial to view investors as business partners while retaining control over his vision, as well as the necessity of listening to customers. 👉 Influencer marketing is emerging as a highly effective alternative to traditional advertising, especially given rising costs and decreasing ROI of digital ads. Once seen as a tool for brand visibility, influencer marketing is now evolving into a measurable, performance-driven channel, thanks to its authenticity and credibility of influencers. 👉 Brands must prioritize working with influencers who genuinely resonate with their audience, often shown by their willingness to share both positives and negatives about a product. Also, it's essential to look beyond follower counts, as these can be misleading due to fake followers. Demographic alignments and engagement rates are key metrics. 👉 Influencer campaign budgets significantly vary, with costs for a single TikTok post ranging from $300 to $30,000. So, don't over-invest in a single influencer, especially if your brand is new to this form of marketing; diversify your influencer portfolio and experiment with various post formats. Secondly, communicate your campaign goals clearly and authentically with influencers. For instance, if you promote an early-stage product, seek sign-ups from users genuinely interested in engaging with and improving the product, not just increasing sign-up numbers. 👉 The power of influence in decision-making is a fundamental aspect of human behavior, which allows both B2B and B2C to harness the full potential of influencer marketing. In the B2B content, this influence often occurs within closed group discussions and professional networks. Influencer marketing is about leveraging these natural, influential relationships. But the key moment is identifying the right influencers who resonate authentically with the target audience. 👉 When assessing the effectiveness of influencer marketing, you have to align ROI measurement with campaign goals. Luckily, modern tools enable precise tracking of consumer journeys from influencer interaction to purchase. Beyond that, evaluating an influencer's ethics and authenticity is critical. So, focus on building long-term relationships with influencers for more meaningful and effective campaigns rather than one-off posts. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Prateek Panda: https://www.linkedin.com/in/prateekpanda/ Phyllo: https://www.getphyllo.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!" 48:47

1 year fa48:47

48:47

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most satisfactory service experiences, challenging oneself through service to others, the power of recognition and a lot more. Louie Gravance is a keynote speaker and the author of "Service is a Superpower!" He worked for over 25 years at the Walt Disney Company and the Disney Institute, where he designed customer service training programs. Many a time, he is referred to as “the guy that can make the Disney service concepts work outside of Disney.” Since his departure from Disney, he has worked as a consultant, customer service speaker, and corporate culture guru. KEY TAKEAWAYS 👉 “In great service, you have to do what you don't have to do” 👉 Appeal to customers’ emotions by appealing to every sense from the moment they make contact with your product or service 👉 “An investment of yourself is an investment in yourself” 👉 Be an inspiration to others; inspire other people to be everything that they can be, that they're already hardwired to be 👉 “The one learns from the wizard, and the wizard learns from the one” 👉 There's power in the connection between delighting an audience and delighting a customer 👉 “...Serving someone and something other than yourself is…a superpower” 👉 “Great service serves the server first" 👉 Tell stories through your services; engage customers or clients in a shared narrative 👉 “You're not just selling things or providing a service; every transaction is an emotional transaction” 👉 “Exceeding anyone's expectations is exceeding your own, thus being stronger” 👉 “Whether we can see it in our vision at that moment or not, every time we exceed anyone's expectations, we broaden the horizon of what we're willing and able to be” 👉 “Give recognition for the values that your customers wish for the most and not the values you need the most” 👉 Recognition is a magic wand and a sharp weapon that should not be misused 👉 Although there is power in not being afraid of failure, everyone needs to have a gigantic failure when they're young 👉 People truly learn from experience versus just being told what to do Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Louie Gravance - https://www.linkedin.com/in/louie-gravance-20339423/ Service is a Superpower Book - https://www.amazon.com/Service-Superpower-Lessons-Learned-Kingdom/dp/1645432645 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand 47:56

1 year fa47:56

47:56

In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions. Shalini is an international expert in pain relief and bestselling author of the book, Instant Pain Relief. She actively helps people living with chronic pain who are frustrated with the medical system but are open and willing to alternative approaches. KEY TAKEAWAYS 👉 Shalini grew up in a small town in the Himalayan foothills, attending boarding school far from her parents’ home in Bangkok. When she could attend an international school, she studied in Bangkok. Then, she studied psychology and social work at a university in India. Her first jobs were in psychology and social work, and she was actively chasing more money, even if the roles were not fulfilling. At age 38, feeling very dissatisfied with her life, Shalini started to experience extreme rib pain and was diagnosed with costochondritis. Although she was told she would feel better within a week of taking painkillers, the pain didn’t stop, only getting worse when stronger medication was used. She bought all sorts of therapeutic devices to relieve the pain, but nothing was helping, and her medical team was stumped. Her friend convinced her to attend a self-awareness seminar, which proved to be life-changing for her. The host recommended she try Emotional Freedom Techniques (EFT), which instantly relieved her pain. 👉 In her practices, Shalini has seen instances where EFT is unsuccessful. She shares a story of a man who was brought in by his wife after suffering from breathing issues and pain for years. For every question Shalini asked, he had a way out, avoiding getting to the root cause of his issues. His wife got back in touch with Shalini, explaining that the issues started after he and his brother had a huge financial loss in their business, causing his name to be tarnished in the community. Since then, any time he stepped into the office, he would experience migraines and breathing problems. Shalini explains that his subconscious mind was protecting him from the trauma, causing pain when he went to the office. Shalini likens it to self-sabotage and explains that a mindset shift can alter patient outcomes with the simple question: What is the upside of staying in pain? 👉Today, people often complain about lower back pain, attributing it to sitting at a desk all day or carrying heavy bags. Shalini points out that most of us sit at desks all day, but not everyone has pain. Over her career in EFT, she has had many aha moments on the different aches and pains across the body. She has discovered that pain in your back is rooted in support issues. When you have lower back pain, you should ask yourself, “Where in my life do I feel like I lack support?” She explains how one particular client had lower back pain, and when she asked about the lack of support in his life, he explained he had always felt like it since his dad died when he was only ten years old. At age ten, he was made to be the “man of the house,” locking him into pain patterns for the rest of his life. Shalini and EFT were able to help him through the pain, unlocking the deeper root issues. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Shalini Yamdagni: https://www.linkedin.com/in/shalinijoshiyamdagni EFT Thailand: https://eftthailand.com Instant Pain Relief: https://www.amazon.com/dp/B09TPYVJDT/ref=tsm_1_fb_lk Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts 37:22

1 year fa37:22

37:22

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it’s important to form solid, sustainable relationships with your customers. With over twenty-five years of experience, Diane has proven her unparalleled ability to identify opportunities in customer interactions, resulting in her being known as an “innovative and creative strategist” among her peers. As the Founder and Chief Experience Officer of Experience Catalysts, she consults with a myriad of companies to support and educate them as they build their customer experience practices, as well as speaking at Customer Experience events. KEY TAKEAWAYS 👉Having started her career as a clinical psychologist, Diane has always been interested in human behavior, putting her in a particularly advantageous position when realizing she was in the “business of people”. In fact, you’d be hard-pressed to find anyone in customer experience that doesn’t believe they are in the business of people; customer experience and insights are all about understanding how people behave and react to your business. 👉The definition of what an insight truly is can differ wildly from others. But Diane says she encourages people to think about what an insight is and lock the definition down in their heads. She defines an insight as "that moment where you’ve created an association between pieces of information and the interpretation of what the need is, and how making the association between two things creates that ‘oh my gosh, I never thought of that before’”. In other words, an insight is the very ‘Aha!’ moment we’re all searching for. 👉Communication is key. Oftentimes, an expert in a particular field will favor what is tactical over what is comfortable or best for the customer. This is where customer insights come in; by listening to customers and figuring out what they like and are comfortable with, businesses can best cater to them rather than giving in to what they deem to be tactical. 👉What really represents a customer isn’t what data and metrics say about them but rather what we do with that data and the questions we ask. Emotion drives human behavior, not data and metrics, so it’s important to put yourself in your customer’s shoes. Diane says, “It’s what we do which drives emotion, which drives behavior, which impacts your business results”. 👉Over the last couple of years, ever since the pandemic, businesses and brands have had to shift their approach to customer experience. People needed them when it mattered most, and that same level of demand is still prevalent today. 👉 Not only do you need to connect with your customers, but you need to connect with your employees too. Again, we are all humans driven by emotion; putting a script on employees and customers doesn’t work. Humans and their behaviors are the very lifeblood of a business, so we have to start making connections rather than viewing them as pure data and numbers. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth 42:29

1 year fa42:29

42:29

In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Together, they delve into the introduction of Twitter and how that impacted branding for many companies; explore the big mistakes brands make when establishing their digital and social marketing strategies; and highlight the importance of customer insights for understanding the success of your marketing plan. Best known for building Wendy’s digital/social marketing, Brandon Rhoten has a successful track record of delivering sustained growth through enterprise-wide transformation initiatives. He is currently Chief Marketing Officer at GroundTruth, a media company turning real-world behavior into marketing that delivers real results, and Growth Advisor at SOCi, Perion, liifer, and Papa Johns. KEY TAKEAWAYS 👉 One of Darshan’s first aha! moments came with the introduction of Twitter in 2006. Seeing brands “sound like people” changed how his team worked at Wendy’s to build their digital/social presence: they wanted to sound like a personality. Suddenly, almost every brand transitioned from sterile and corporate with one-way communication with customers to having deeper personalities and customer interactions. Brandon’s mindset completely shifted. At the time, Wendy’s was working towards attracting customers under forty and Twitter provided a pathway to achieve that. 👉 Brandon often sees brands assuming that all you have to do for successful digital marketing is have a social media presence. While this will work in select instances, he clarifies that it’s all about what problem you’re trying to solve. Before diving into a social media or digital strategy, you need to establish what you’re trying to accomplish. For example, if you’re a new brand starting out, you need to figure out who you’re selling to and what message will resonate with them. THEN, you can go onto what communication channel will work best for getting that message out there. 👉 According to Brandon, customer insights are essential in digital marketing, particularly when you’re learning what works and what doesn’t for your marketing plan. While you could learn a certain amount of this from analytics, they are limited in what they can tell you. Brandon explains that you can use analytics to aid in understanding what’s working but that you need to look into the processes you’re putting in front of customers and how they are using them so you can adjust and readjust accordingly. To illustrate, Brandon shares the example of AirBnB. They were so focused on getting good click rates that they initially didn’t notice that these clicks weren’t generating sales and they were just wasting money with their efforts to improve them. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Brandon Rhoten: https://www.linkedin.com/in/brandonrhoten GroundTruth: https://www.linkedin.com/company/groundtruthco Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR 25:40

1 year fa25:40

25:40

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction. KEY TAKEAWAYS 👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view 👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now make multiple product launches to the market within a year 👉 [ 00:06:10 ] A "panel" is an online group of respondents that can take surveys. It's cheaper and faster to get insights when you use a panel 👉 [ 00:06:45 ] To recruit people into panels, there are many ways, such as: Search Engine Optimization SEO Incentified Games 👉 [ 00:07:59 ] In the panel world, there is a lot of interconnectivity between different panels and partnerships. " Your sample is only as good as the quality measures you have in place" 👉 [ 00:09:23 ] To avoid fraudulent data such as bots filling your surveys, keep an eye on the quality of data coming through by working closely with your panel 👉 [ 00:10:39 ] Some examples of quality measures you can use to stop fraudulent data are: Using IP addresses for signups/logins Understanding the textualization within people's answers to open-ended questions 👉 [ 00:11:23 ] Always determine if your panel providers have quality measures. Have a list of different quality measures for pre-survey, during the survey, and post-survey stages 👉 [ 00:18:22 ] The quality of data influences the price you pay for surveys 👉 [ 00:22:32 ] The future of panels, sampling, and surveys is panel companies coming out with survey tools and survey companies with panel tools Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co. 43:59

1 year fa43:59

43:59

In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights. Ila Byrne is a successful multi-brand creator and beverage innovator with a passion for the future of holistic drinking. She led innovation strategy and ideation for Diageo North America for five years. Her strategic recommendations on ‘Drinking Better’ led to a shift in the global business vision for Diageo to address the 'low & no' opportunities. In 2019 she was named by Forbes as one of the "Women Running the Liquor World." She has over fifteen years of international marketing and innovation expertise and is an Effie-winning creative force with strong cultural acumen and a passionate desire to improve the world through sustainable ideas. KEY TAKEAWAYS 👉 Ila owes her success in consumer insights to constant curiosity and observation. It’s about observing how people are engaging, whether it's watching certain shows on TV or noticing behaviors in different industries. She’s constantly curious about why different things connect with people, which has helped her to become the best entrepreneur she possibly can be. Those in the entrepreneurial space would do well to imitate her, to learn and gather as much information as they can. 👉 Over the last decade, beer and wine have been declining in popularity in the alcohol market, and spirits are constantly increasing. That’s owed largely to the fact that people believe they don’t give them much of a hangover, and people are now, more than ever, educated on how alcohol works. This is something Ila has obsessively researched and has integrated into her business, enabling her to create the best brand she can. 👉 The modern drinker is someone who is in the moment; someone who abandons rituals and remains their true self, rather than their artificial self. Ila has tapped into this, overcoming old rituals and making it a point to say ‘we’re not anti-alcohol, we’re pro moderation and advocates for information’. At Parch, they want people to make their own informed choices and grant them the ability to make them. She admits that they’re not quite there yet, they’re only just beginning to really talk to liquor stores. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Ila Byrne: https://www.linkedin.com/in/ila-byrne-228283 Parch Spirits: https://www.linkedin.com/company/parchspiritsco Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret 34:30

1 year fa34:30

34:30

In this Greatest HIts episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! They delve into her widespread, diverse career journey in numerous industries (education, healthtech, consumer tech); the drive of innovation, curiosity and learning to be human; and what failure really looks like. On top of that, Abhilasha is also a Mentor at the Founder Institute and was previously the Chief of Staff at Hike, the Vice President of Strategy and Operations at Elucidata Corporation, and an associate at Innosight. She’s been featured in various interviews and podcasts, including Women Who Build and Network Capital, where she discusses her career and journey to Harvard Business School and life after graduation. Listen out for what this Harvard graduate has to say about the world of Insights! KEY TAKEAWAYS 👉 Abhilasha has worked across numerous industries: education, healthtech, and consumer tech, and now she’s working in the ecommerce food and beverages space. She says the goal behind all of these careers is to look at how technology or business models can be delivered in a new way to the consumer. For example, education has been done for years upon years, but how do you scale it to the most remote parts of a country? How do you make it so your food and beverages brand reaches the right amount of people and appeal to the consumer? With each industry comes a different challenge, and that’s the connection between these industries. 👉 When asked whether it was innovation, curiosity, or learning what it means to be human that drove her in all of her roles, Abhilasha says that it’s likely a combination of all three. She says she enjoyed finding connections between the products and the consumer, and this, in turn, provides fascinating consumer insights which can lead to incredible, innovative things for a business. 👉 Failure comes in many different forms. Some might say it’s not reaching your goals; some might say it’s not trying; and others may go as far as to say the real failure is not learning from your mistakes. Abhilasha agrees with this, for her motto is to learn from your failures. She recalls a time she built something that didn’t really solve a problem for a user, but she doesn’t think she failed because she learned from it and adapted! 👉 Open Secret started off as a brand that did everything: sweet, savory, beverages. Eventually, however, they realized they weren’t really competing with smaller niche brands, and were instead competing with the larger ones. Their aim is to give people the tools to make ‘better for you’ choices across the board so that they can stick out compared to the bigger companies. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Abhilasha’s LinkedIn Open Secret Founder Institute Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team 38:34

1 year fa38:34

38:34

In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team. They get into Joe’s aha! moment; why storytelling is so, so important; why you need to make sure people resonate with what you’re putting out there; and how our shorter attention spans have impacted the way we market. Joe is the Head of Marketing at A.Team, the first team network of world-class product builders, coming together to build what's next for top companies. He is also a Contributor at the Fast Company, reporting on key issues in the tech industry. In 2018, he wrote Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You. Prior to this, he worked at Contently as the Vice President of Marketing, where he led editorial efforts, including running The Content Strategist, The Freelancer, and the print magazine, Contently Quarterly. KEY TAKEAWAYS 👉 Storytelling without emotion means it isn’t really a good story. The key to great storytelling is a genuine sense of rising tension and conflict. Joe cites the latest Apple advertisement as an example of this - it’s intense and the viewers are on the edge of their seats. It’s what gets an audience to engage with a brand’s story and gets them to watch anything a brand posts for more than the first two seconds. Humans love stories with conflict and tension, so if you’re creating an advertisement or a marketing campaign, try to keep that in mind. 👉 There is a hell of a lot of content out there, and the entire concept of tension at its core has changed. Viewers have become accustomed to quick cuts within storytelling to keep your mind addicted and engaged. It’s rare to find any mainstream content nowadays that really takes its time and lets the audience sit in a certain feeling; they’re constantly fighting for attention. Joe even talks about how it’s a huge issue in children’s content, how there’s an algorithmically addictive content machine that’s constantly competing for childrens’ brains. It’s slightly worrying, and with TikTok and other social media platforms, it’s only getting worse. 👉 The first three seconds of your content - especially short-form content - is the key to getting your audience engaged. You need to keep them interested, so if you have conflict or tension, if you have people present in the video, along with some sort of action, then you’re on the right track. You just need to ensure the rest of the video is engaging enough for them. Start asking yourself what you could be doing differently, and what storytelling techniques you could use to your advantage. Never be afraid to experiment. 👉 Reach is important when it comes to your marketing content, but does it resonate with your audience? There’s no use trying to reach thousands of people if the content you’re trying to reach them with is, at the end of the day, not very good content. All people want is to feel something, and as a marketer, you owe it to the audience and to yourself to provide that. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Joe Lazer on LinkeIn - https://www.linkedin.com/in/joe-lazer-lazauskas-8b442026/ A.Team - https://www.linkedin.com/company/ateams/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media 43:08

1 year fa43:08

43:08

In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. Brooke Sellas is a digital marketing consultant specializing in done-for-you social media management, social media listening, customer experience, and community & customer care through social media. She is a social media speaker and Companion of The Marketing Companion podcast. Brooke is also an adjunct lecturer at the University of California, teaching a digital marketing 1.0 certification course, and she is currently working on releasing a book titled “Conversations That Connect.” KEY TAKEAWAYS 👉 Seek out negative feedback. If all the feedback you get from people is positive, you would have no incentive to change as everything already appears perfect 👉 If you take the time to listen to, understand, and work on easing customers’ pain points, developing brand loyalty among customers will be a piece of cake 👉 A lot of brands find it difficult to apologize or accept wrongfulness. Whereas, if they can just be open, authentic, and transparent, it will be easier to gain the trust and loyalty of consumers 👉 Like every other kind of relationship, the relationship between brands and customers thrives on reciprocity and trust. Brands can successfully create a strong bond between their customers and business by moving past cliches and fact-based information to communicate opinions and feelings 👉 “Nearly everyone's in a camp of facts. Very few are in the camp of opinions and feelings. So if you want to differentiate, if your strategy is stagnant, this is where you have to go to — conversations versus campaigns” 👉 Customer-centric conversations should come first. Campaigns can then be a supplement to that 👉 To connect with your customers, understand your own brand values, figure out how you can connect your values with the values of your audience, and then use conversations to have topics and themes around these values through opinions and feelings 👉 Use social media to build loyalty and relationships at scale and on an individual level 👉 Customer care does not begin post-purchase. It starts right from conversations had around your brand even before your product is purchased 👉 Use KPIs to track your business and social media goals. Develop a social media strategy. First, know your social media goals and how they tie to your business goals. Then come up with KPIs that will help you meet those goals. Benchmark them, write monthly goals, and keep track of whether or not you meet those KPIs 👉 Focus on getting engagement on socials rather than accumulating followers, as this helps with easy conversion 👉 It’s not about the number of posts you make; it’s about the quality 👉 The higher peer-to-peer recommendations about a product are, the higher the share of voice on social media 👉 Identify your customers and tailor your content to their interests 👉 Use social listening to mirror your customers. Avoid corporate-speak and use words or phrases used by customers for content marketing and brand messaging 👉 “If you truly want to focus on CX, social media and social-led customer care should be a part of your budget…” 👉 Look at what's happening on socials. Understand how much of it is acquisition and how much is about support. Then make a plan for meeting people there and make sure that your response times are as fast as possible Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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How AI Helps You Better Understand Your Consumer with Alex Charlton 32:44

1 year fa32:44

32:44

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights. With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the roles of SVP of VERVE North America and the SVP of Technology, Media, and Telecoms at VERVE. Previously, Alex was an Independent Consultant at True Stories, Founder and Consultant of Craft - Human Intelligence, as well as Founder of Essential Research. KEY TAKEAWAYS 👉 Reflecting on his professional journey in marketing and consumer insights, one of Alex's aha moments was from a project for Microsoft Advertising and LVMH aimed at helping the world's leading luxury group understand the world of digital advertising. Alex believes that such projects bring a mix of excitement and doubt, questioning your capability to deliver for these giants. However, these types of challenges shape you and push you to learn, adapt, and grow. Just remember, when it comes to big industry clients, you must acknowledge and leverage their expertise but also bring some fresh and valuable insights. 👉 For Alex, successful client partnerships rely on three elements: mutual respect, continuous communication, and openness. Don't forget that your clients possess deep insights into their business, so you have to value their expertise. Also, effective collaboration isn't just for major projects; it involves the client at every step. Moreover, openness is key to building trust and reinforcing the shared goal with the client. 👉 Many companies rely heavily on data, often missing the why behind consumer actions. The challenge for consumer insight professionals is to filter through this data, distinguishing real insights from noise. Your primary goal shouldn't just rely on data collection but on specific client questions. While the human natural curiosity may tempt you to delve into every discovery, remember that true insights occur when you connect relevant data points to a client's needs. 👉 Alex believes that AI's rapid evolution can be daunting. However, businesses can and should leverage their power to process vast and complex data sets, like analyzing thousands of product reviews from platforms like Amazon and IMDb, as VERVE does. Moreover, you can use AI for large-scale brand and communication analysis to identify new market opportunities for your clients. But remember, it's not only about AI. In the end, human intelligence remains at the forefront, and combining it with AI gives you massive opportunities. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Alex’s LinkedIn - https://www.linkedin.com/in/alexandercharlton VERVE Website - https://www.addverve.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower 37:08

1 year fa37:08

37:08

In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations. We can’t wait for you to hear what she has to share with us! KEY TAKEAWAYS 👉 Surveys are boring, and participants completing a boring survey will not be engaged and share how they really feel. You need to create a storyline through your survey, but keep it short and snappy. Add in images and audio to keep your participants engaged. Gail describes creating a survey where each question builds upon the previous one, but is short in itself, and in the end the participant has made their perfect advert. If a respondent isn’t engaged in the beginning, they are just going to keep clicking through for speed. 👉 Gail shares her top tips for developing a quantitative survey. First - understand your sample, if the right people are not doing your survey, it does not matter what you ask. Second - work with people who know how to write a good questionnaire, that way you can ensure it will be engaging. Third - keep it short, people don’t have the attention span for a long questionnaire. Designing it in the best way will produce the best results for a corporation. 👉 With so many tools for creating them, there is now an overabundance of surveys out there. Thus, it is crucial to be distinct in your survey. With tens of thousands distributed daily, you don’t want yours to get lost in the ether. Gail’s team never repeats a survey, each one is unique, to combat this problem. Part of the job of a survey writer is to keep engaging your people, and keeping it insightful to the group, otherwise there’s no point in doing the service. 👉 Market research is really structured curiosity: learning about your customers through observing and asking questions. Ultimately, you are trying to understand what is driving their decisions, getting a glimpse into their subconscious. But they’re human beings, they’re complex, there are so many conflicting factors affecting their decision making, so you need to be open minded in understanding the data. Look for the hidden, seemingly unrelated factors. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Gail on LinkedIn - https://www.linkedin.com/in/gailconn/ PhiPower Website - https://www.phipower.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German 42:50

1 year fa42:50

42:50

In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and championing pivotal causes, and its potential detriment to mental health. She passionately advocates for mindful and limited usage, offering invaluable tips for striking a balance. A fervent believer in the internet's promise to drive positive change, Katrina underscores the need for ethical guiding principles and a chorus of diverse voices to navigate its future. Katrina German is the Founder and CEO of Ethical Digital, a company that is changing the trajectory of the Internet through inclusive digital marketing, strategy, research, training, and certification. An accomplished entrepreneur, she has won numerous awards such as CBC Future 40 Under 40, YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, and the prestigious International Women in Tech award for "Women in Communications''. Katrina is passionate about using technology to solve problems and make the world a better place, and is dedicated to increasing diversity in the technology industry and ensuring that the Internet is a positive and inclusive space for all. KEY TAKEAWAYS 👉 One of the most significant concerns surrounding digital marketing and social media is its impact on mental health. Research conducted by Ethical Digital has shown a clear correlation between social media use and anxiety, depression, self-esteem issues, and sleep problems. This has led to a growing awareness of the need for individuals to be conscious of how their online experiences affect their well-being. Katrina emphasizes the importance of limiting social media usage and being mindful of the reasons behind one's online presence. By understanding why we use social media and ensuring that it aligns with our personal goals and values, we can create a healthier relationship with these platforms. Additionally, she highlights the need to consider the impact of social media on children and the importance of guiding their online experiences to promote positive mental health. 👉 Diversity is a crucial aspect of digital marketing that is often overlooked. While women are active users of social media platforms, there is still a lack of representation and inclusion in the creation and development of digital marketing strategies. Only a small percentage of technology companies are founded by women, and even fewer receive funding. This lack of diversity limits the perspectives and experiences that shape the digital landscape. Katrina believes that increasing diversity in the technology industry is essential for creating a more inclusive and ethical Internet. By including more diverse voices in the decision-making process, we can ensure that the products and services being developed meet the needs of a broader range of people. This, in turn, will lead to more innovative solutions and a more equitable digital space. 👉 Artificial intelligence (AI) plays a significant role in shaping the human experience online. Algorithms analyze vast amounts of data to make predictions and recommendations, but they are not without their ethical challenges. Bias can be inadvertently introduced into AI systems, leading to discriminatory outcomes. It is crucial to address these biases and ensure that AI is used in a way that is fair and inclusive. Katrina emphasizes the need for diverse perspectives in the development of AI systems to prevent the perpetuation of bias. By involving people from different backgrounds and cultures, we can create AI systems that are more representative and ethical. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Katrina’s LinkedIn - https://www.linkedin.com/in/katrinagerman Ethical Digital Website - https://www.ethicaldigital.ca Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive 44:32

1 year fa44:32

44:32

In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making Luka is a Senior Customer Experience Executive of a leading agribusiness and food ingredients processor who proudly connects with customers and rural communities, delivering value through both innovation and expertise! Prior to this, however, he was the Head of Customer Experience at Mcdonald's (a fast-food company that needs no introduction), and was also a National Customer Experience and Capability Manager at Volkswagen Group Australia for eleven years! He’s a passionate person who fully believes in the customer experience, something that becomes evident right away during the episode! KEY TAKEAWAYS 👉 Like many other in customer experience, Luka first started off in digital marketing. He claims he saw customer experience as a tactical thing, something you do to help customers when things go wrong. It was when he was presenting to stakeholders that he realized: the customer experience needs a shift and a change in direction in everything they do. The thing is, everyone has their own definition of what customer experience really is, but for him, it’s the concept that helps the company orient towards truly serving the needs of its customers, not just making sure people are well trained. It starts all the way at the mission and vision of the company. 👉 Yes, your customers are important and you need to ensure that your employees are interacting with them appropriately and to the best of their ability, but something you need to ask yourself is this: are you doing the right thing by your employees? If they’re not happy in their roles, if you’re not setting them up for success or paying them right, then they will get burnt out, which means they won’t be able to provide excellent customer experiences. 👉 A lot of companies still don’t understand how to approach customer experience properly; they tend to get stuck in the analytics and numbers of it all, that somehow they can measure a customer’s happiness through data, but that’s not true. You need to go all the way back to the mission and vision of the company - What do you stand for? What’s your purpose? Where do you want to go and how do you envision your customer persona? If you can figure this out and use customer experience as the number one key to your decision-making, the rest should fall into place. 👉 You need to strive to understand the customer; you’re never going to understand them a hundred percent, but you need to develop a deeper understanding of them through the experiences they’ve had. Usually, customers are striving for something that is not often done in the corporate world: balance. In fact, customers are looking for strong values in a company, whether that’s through the environment, good employee relationships, a focus on customers - anything. You can’t just give vague statements that somewhat allude to particular values, you need to get specific. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Luka Popovac on Linkein - https://www.linkedin.com/in/lukapopovac Grain Crop Website - https://www.graincorp.com.au Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk 39:55

1 year fa39:55

39:55

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry. Steve and Jim share their most exciting memories, explore the pivotal early moments in their careers, and highlight their struggles with imposter syndrome. Steve Sidelnyk is a highly accomplished session drummer and music programmer who has worked with a multitude of A-list artists over his storied career. From answering an advert for ‘drummer needed’ for Paul Weller in 1983 to opening the Grammys twice with Madonna and featuring on numerous Hollywood soundtracks, Steve is one of the world's most in-demand live and studio musicians. Jim Turner is a long-time entertainment industry professional whose 40+ year career straddles Music, Film, and TV. Having previously worked as a session musician with Steve on British multi-million-selling artists: Black , Bros , and Lisa Stansfield , Jim established himself as one of the top commercial music producers for brands such as Pepsi , Esso , Ellesse , Coca-Cola , and Nike before moving to Los Angeles to work on film and music projects. He has worked with Guillermo Del Toro on Hellboy II as well as the Tekken franchise, and has further developed projects for both Netflix and HBO. KEY TAKEAWAYS 👉 Steve has always loved music, having followed his brother’s band around as a child. When he learned the drums, his priority wasn’t to earn money from the hobby but to play something that he thought was cool. He was all about music; he didn’t consider what might happen later or make a plan B, he just wanted the music to be a part of his life. Jim was similar, as a child he decided that music was what resonated with him. After watching The Crusaders, he quit his job, bought a saxophone, and just started. His Aha! moment came when on tour as a support act and he realized he was the only one who could see real talent, so he started doing session work instead of being in a band, beginning his work with Steve. 👉 Steve’s pivotal turning point in his career came when his band played Live Aid and was the second band after Status Quo in 1985. It was the first time he’d ever been on TV, and a week later he was recognized at an airport as the drummer in the band. Having never been recognised before, he realized that he had made something out of his hobby. Jim, on the other hand, doesn’t believe he had one pivotal moment, but attributes his success to deciding to focus on a session playing at a higher level, rather than just local work. He realized that if you’re working for somebody and you’re not the primary talent, you’re always expendable. 👉 Everybody is prone to a bit of imposter syndrome in their career, especially if they are achieving some level of success. Jim shares that his experience being the only person in his band to recognise talent gave him the confidence that he was on the right path with his career. It took him ages to say that he was a professional musician; it wasn’t until he was paying off his mortgage and had platinum records on the wall. When he turned to composing music for commercials, he lost his confidence again; he wasn’t comfortable claiming to be a composer since he was no Mozart in his own eyes. He was always just waiting for someone to claim him to be a fraud. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Steve’s LinkedIn - https://www.linkedin.com/in/steve-sidelnyk-41473480 Jim’s LinkedIn - https://www.linkedin.com/in/jimturnerceo Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Experiences Beyond the Product with Experiential Designer, Xuan Xu 52:06

2 years fa52:06

52:06

In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together, we discuss Xuan’s transformative journey from business consultancy to experiential design. She shares insights into the growing importance of experiential design in today’s business landscape and the shift in consumer expectations from the product to the experience. Xuan Xu is an Experiential Designer who designs holistic experiences starting from a unique and meaningful story. She initially started her career as a business consultant in Germany but changed paths to the creative industry in 2014. She founded her own company in 2017 to obtain independent artistic freedom to produce innovative, memorable, and meaningful experiences. She has conducted various projects cutting across multiple industries, including recent projects in food and beverage, hospitality events, and entertainment. KEY TAKEAWAYS 👉 Xuan’s first aha moment came when she took a consultancy trip to Bangkok. There, she met Ashley, who was opposite to anyone she had met before. He inspired her to take a step into the creative world, doing something based on her passion that truly came from her core. She realized that she wanted to create a world that would allow the people interacting with her to experience something they may not have previously had access to; she found the world of experiential design. 👉 To Xuan, differentiating between skills and components is essential. Skills are the things you learn and master, whereas components are what you have naturally or gain through life experiences. For experiential design, three components are necessary: passion, creativity, and vision. On the skill side, you need analysis, strategy, and execution. The latter are intentionally learned, but the former are not. 👉 Today, people seek for experiences beyond the product. To Xuan, this is because the product has become a commodity. They now expect good service and products by default, so they search for good experiences. It’s not just about a tangible product or whether it is delivered well; it’s about the emotional experience and journey from the first time they hear about your brand to post-purchase. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Google - https://bit.ly/47Y0Lkp Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Xuan’s LinkedIn - https://www.linkedin.com/in/xuan-xu-6720b048 Xuan Xu Experiences Website - https://www.xuanxu.de Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 30:02

2 years fa30:02

30:02

In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as people. Country Chicken Co. is the first brand to exclusively sell high-quality organic Country Chicken, looking to provide people with a healthier alternative to regular chicken. Before becoming the Chief Marketing Officer and the Head of D2C, he originally served as the Director of Brand Marketing. Prior to joining, he was the National Manager of Student Awareness at IMS Learning Resources; the Founder & CEO of MBAP; and a Sales & Distribution Consultant at Deloitte. KEY TAKEAWAYS 👉 When it comes to your own professional success in any industry (not just marketing or consumer insights), you need to be able to challenge yourself. You need to ensure you’re surrounded by people who are better than you and push you to think about things in ways you might not have done before. If you put yourself in a room where you’re the only one who doesn’t know everything, then you’re actually in the perfect place to learn something new. Embrace it; don’t feel disheartened by it. 👉 Everyone in business should be taking calculated risks; it comes part and parcel. It’s all about how much you know about your own limitations and strengths. Haider tells us about his shift from tech into business; even though everyone told him he couldn’t do it because he didn’t know about it, he knew that if he did some research and put the work in, he could figure it out. He took a calculated risk; now, he understands the foundations of business and has the wisdom of communicating with consumers. 👉 Once you understand how customers work, you can begin to interact with them in a way that will benefit and grow your business. Haider talks about creating personalized interactions with them on a mass level, how we can do that, and why businesses find it such a difficult feat. The one thing he’s taken away from his own analysis is that you have to respect the customer and who they are as a person; respect the time they take to give your business attention. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta iResearch Website - https://iresearch.com ConnectQik Website - https://www.connectqik.com Haider’s LinkedIn - https://www.linkedin.com/in/haider-aabidi-101071175/ Country Chicken Co. LinkedIn - https://www.linkedin.com/company/countrychickenco/ Country Chicken Co. Website - http://www.countrychickenco.in/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd 33:36

2 years fa33:36

33:36

In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands in the food industry, even if they focus on health. This episode is a must-listen for anyone intrigued by the intersection of psychology, business, and delicious food. Monish is the Chief Marketing Officer and a Founding Team Member of WickedGüd, a food and beverage retailer on a mission to “UnJunk” India and the World one kitchen at a time. Prior to this, he was the Lead Strategist and Vice President of Strategic Planning at Havas, where he assessed creative ideas by grounding them in strategic consumer insights. He is an entrepreneur, design thinker, philosopher, and activist with a passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit. We can’t wait for you to hear what he has to share with us! KEY TAKEAWAYS 👉 Monish has been intrigued by consumer behavior since he was very young. Now, he sees humans behave differently based on their exposure to the external environment, culture, and people around them. He has seen certain behaviors that seem to cut across cultures, which in and of itself was a big aha moment. To him, simple moments such as food choices based on culture are more significant aha moments than complex moments you never expect to happen. It is all about driving for simplicity. 👉 According to Monish, every day is a day of insights and aha moments, yet people always struggle to find them. This is because they are not new; they are already existing and evolving. For example, when he ventured into the food and drink industry, he realized that a good mom always says no and a bad mom always says yes. This is not a judgment on their parenting but an observation that the mother who wants good for her family will say no to many things in the food space. That is a progressive mom. This is something people experience growing up and likely feel annoyed about, but it becomes an aha moment later in life. 👉 Food is important to Indian culture, and Monish got into the food industry to bring about desperately needed disruptions.. He wanted to bring healthiness to indulgent foods where health was a missing narrative. He and his team wrapped healthy ingredients into indulgent dishes: pasta and noodles. The whole idea was to take something healthy and make it just as indulgent and delicious as comfort foods while still appealing to the market. 👉 Taste is intricate, and taste is linear. You either like something, or you don’t. When it comes to food, India is a taste-first culture, not a health-first culture, and so Monish and his team have had to put taste as the top priority, both in their development and their marketing. As they are developing new products, they are constantly gaining consumer feedback and keep improving their recipes to ensure that the food is just as delicious as the typical versions, but with all the added health benefits of their ingredient choices. They have also had to focus on texture and appearance, ensuring their products are appealing before consumers taste them. One way they have done this is by incorporating a transparent exclamation point on their packaging so that consumers see the food item before they even open the box, knowing what to expect. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Monish on LinkedIn - https://www.linkedin.com/in/monish-debnath-9420049 WickedGüd Website - http://www.wickedgud.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate 20:28

2 years fa20:28

20:28

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! With over fifteen years of experience to draw on, he’s the man to go to for all phases of research, including study design, sample planning, advanced data analysis, and actionable storytelling. He’s the VP of Research Solutions at Toluna Corporate, an organization delivering real-time consumer insights at the speed of the on-demand economy, and has been there for over nine years, starting out as a Research Director. One of his previous colleagues described him as “ an effective and talented boss and teammate. Regardless of what else is going on, he's always there to support and mentor those that work with him and for him”. Tune in to this week’s episode of Getting to Aha! to find out more! KEY TAKEAWAYS: 👉One of the key aspects of market research and consumer insights is being able to think on your feet and question your own assumptions. Just because your campaign or marketing idea didn’t do super well at the beginning, it doesn’t mean it’s a failure or that it’s bad; it may just require a little tweaking. 👉Daniel’s favorite part of research is storytelling; it means you can present something to clients in a way that all the data makes sense. To do this, you need to make a good, well-thought-out questionnaire and choose the right methodology. It’s all about weaving the data into a coherent, interesting story. It’s no easy task, but when it all comes together, it can feel extremely satisfying. 👉With the help of agile research (a research method where feedback is collected quickly and continuously), researching data has been made much easier. But, as Daniel points out, it wasn’t always this way. When he started out in the industry fifteen years ago, there weren’t any companies out there using the agile methodology; the research took much longer and wasn’t necessarily always accurate. Viewing the data in real-time is far more helpful, also meaning it’s more valid and legitimate. 👉Before you shift towards agile research, there are two things you should keep in mind: know who your target audience is, and don’t try to fit every single thing into one template. Without these two pillars, your campaign will surely collapse. It’s incredibly important to make sure you’re keeping track of everything in a clean and accessible way. 👉Oftentimes, there are far too many questions in a survey or questionnaire, which can result in way much data, which isn’t useful at all! Daniel says that something you can do to stop this from happening is to make a quick sample poll just to figure out what the people want. This way, your questions will be more streamlined and straightforward, filtering out the futile ones. 👉For a successful research team, diversity is key. You need to make sure you have people from traditional market research jobs, science, psychology, writing, and analytics, as well as people with different strengths and interests who want to learn more about research. But most importantly, they need to be able to work as part of a team. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Daniel Enson on LinkedIn Toluna Corporate RTi Research Fulcrum Analytics Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp 35:36

2 years fa35:36

35:36

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. They discuss Erika’s aha! moments, different methods of educating customers, the impact that customer education can have on growth, and the role that social media can play in this area. Erika is the Vice President of Customer Education at Mailchimp. She educates customers about their products and how best to use them to improve their experience. Erika believes that entertainment can help companies educate their customers, which in turn can lead to better feedback that can be used to develop better products and services. Prior to MailChimp, she worked with WhatCounts, where she focused on customer support and solutions as Chief Customer Officer. KEY TAKEAWAYS 👉 To educate your customers, it’s vital that employees also have a thorough understanding of your product. 👉 Create effective social media content that can educate customers on your products and services in an accessible way. 👉 Have an open-door policy for employees to encourage dialogue and foster a sense of belonging within the company. 👉 Listen to customer feedback and use it to improve the customer experience. 👉 Educate customers in a language that they understand so they’ll be willing to learn from you during their downtime. 👉 Move towards scalability. It's important to upgrade your services constantly and bring education to your customers' doorsteps. 👉 Customer Education also has a positive effect on employees; it sets a baseline for how employees are engaging with the products and improves how they engage with customers. 👉 A startup looking to grow should have good leadership at the top to hasten the rate of decision-making. 👉 For a business to be successful, all departments of the business need to work in close contact with each other. 👉 Video content can be a great source for better customer engagement. 👉 Create structured opportunities for clients to interact with each other about the way they use your products; it creates a wraparound effect for your customers. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret 34:30

2 years fa34:30

34:30

In this episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! They delve into her widespread, diverse career journey in numerous industries (education, healthtech, consumer tech); the drive of innovation, curiosity, and learning to be human; and what failure really looks like. On top of that, Abhilasha is also a Mentor at the Founder Institute and was previously the Chief of Staff at Hike, the Vice President of Strategy and Operations at Elucidata Corporation, and an associate at Innosight. She’s been featured in various interviews and podcasts, including Women Who Build and Network Capital, where she discusses her career and journey to Harvard Business School and life after graduation. Listen out for what this Harvard graduate has to say about the world of Insights! KEY TAKEAWAYS 👉 Abhilasha has worked across numerous industries: education, healthtech, and consumer tech, and now she’s working in the ecommerce food and beverages space. She says the goal behind all of these careers is to look at how technology or business models can be delivered in a new way to the consumer. For example, education has been done for years upon years, but how do you scale it to the most remote parts of a country? How do you make it so your food and beverages brand reaches the right amount of people and appeal to the consumer? With each industry comes a different challenge, and that’s the connection between these industries. 👉 When asked whether it was innovation, curiosity, or learning what it means to be human that drove her in all of her roles, Abhilasha says that it’s likely a combination of all three. She says she enjoyed finding connections between the products and the consumer, and this, in turn, provides fascinating consumer insights which can lead to incredible, innovative things for a business. 👉 Failure comes in many different forms. Some might say it’s not reaching your goals; some might say it’s not trying; and others may go as far as to say the real failure is not learning from your mistakes. Abhilasha agrees with this, for her motto is to learn from your failures. She recalls a time she built something that didn’t really solve a problem for a user, but she doesn’t think she failed because she learned from it and adapted! 👉 Open Secret started off as a brand that did everything: sweet, savory, beverages. Eventually, however, they realized they weren’t really competing with smaller niche brands, and were instead competing with the larger ones. Their aim is to give people the tools to make ‘better for you’ choices across the board so that they can stick out compared to the bigger companies. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Abhilasha’s LinkedIn Open Secret Founder Institute Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey 32:53

2 years fa32:53

32:53

In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric. They also dive headfirst into the annoying habit that businesses have of ignoring customer feedback, as well as why leadership needs to change. In addition to being the Founder and CEO of CX Journey, Annette Franz is also a keynote speaker, coach, consultant, and thought leader, and was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider. With thirty years in the CX profession under her belt, her book, Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business), is a testament to how much knowledge and advice she has to offer. KEY TAKEAWAYS 👉 Customer Experience wasn’t always a widely talked about subject within businesses. Back in the early 2000s, there wasn’t much of an understanding about what customer experience truly was. Over time, however, metrics and data became a more prominent aspect of marketing; they were read and interpreted in different ways, and businesses were finally beginning to understand that customer loyalty and satisfaction were two separate things. It wasn’t until 2010 that CX became more widely talked about. 👉 The customer experience really begins at the moment of need, when the customer has a problem that needs solving. The minute that moment comes into fruition, it’s up to businesses and CX professionals to act fast and come up with ways to solve the problem. It’s all part of the customer life cycle. 👉 Don’t just be customer focused, be customer-centric! But what’s the difference between the two? Well, the former is more tactical and focuses on the short-term approaches of what to do when a customer is in front of you. The latter, however, is far more strategic, meaning it takes into account long-term strategies for retaining customers and making sure they come back. 👉 Annette recalls a client who had a really unhealthy approach to customer relationships before the introduction of CX; they would think that customers were trying to take advantage of them, leading to a lot of resentful feelings towards them, breeding toxicity. It wasn’t until there was an analysis of the business’ core values that the idea of ‘customer trust’ came to be. Through this, they were able to decide what behaviors were acceptable or not. 👉 Whilst customer experience is so important, we need to also remember how the employee’s experience factors in, after all, the two are inherently linked. You can’t have a good relationship with your customers if your employees aren’t happy - it’s about striking that balance. 👉 Businesses have the annoying habit of getting feedback from customers and then not doing anything with it. It’s very important to keep up-to-date on what your customers want, otherwise, they will leave you for a competitor who actually does listen. By taking their feedback into account, you are actively telling your customers that you hear them and that you are working to make their experience better. 👉 It starts at the top: you have to change the mindset of business leaders before being able to make a real difference for your customers. There is the assumption that leaders are completely separated from the customer experience, that there is a wall between them - in order for change, this needs to not be the case. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Annette’s LinkedIn CX Journey Customer Understanding Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business) Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Appreciate and Humanize Your Customers with Joseph Michelli, CEO of The Michelli Experience 35:53

2 years fa35:53

35:53

In this episode of Getting to Aha!, Darshan Mehta is joined by Joseph Michelli, Chief Executive Officer of The Michelli Experience. They discuss Joseph’s aha! journey; why you should tap into your natural curiosity; how business leaders coped with the pandemic; and why you should always listen to your employees. They also delved into the importance of humanizing your customers, as well as what it truly means to be a brand! Joseph is an internationally sought-after speaker, psychologist, author, and organizational consultant. He passes on his knowledge in ways that encourage workplaces to be joyful and productive, focusing on the customer experience. He has been the CEO of The Michelli Experience - a full-service, human experience delivery company that helps leaders attract and engage customers - for over twenty-five years; is an Opinion Columnist at CEOWORLD magazine; and has also won the Asian Brand Excellence Award. Whatever Joseph doesn’t know about customer experience, it isn’t worth knowing… Tune in to this week’s episode of Getting to Aha! to find out more! KEY TAKEAWAYS: 👉Joseph began his career in radio after winning a competition to visit a radio station when he was thirteen. By the time he finished college, however, he had realized that his career would be in something quite different, which is what led him down the path of customer experience. But he’s always stayed in touch with the man who gave him that job and considers the lessons he’d learned from him to be one of his Aha! moments. 👉Part of being successful means you need to tap into your natural curiosity. Whilst it is true that as we go our way in life, we lose some of our drive and curiosity, but we must always try to keep on challenging ourselves and be willing to go to the next level. Never be afraid to learn new things, it’ll benefit you dramatically in the long run! 👉 During the pandemic, one thing became exceedingly clear to Joseph: leaders didn’t know what they were doing. It was a very difficult and unpredictable time for everyone, and even they admitted that they were clueless on how to respond - as a result, it was Joseph’s job to help them retain customers. He asked them what they were relying on and what tactics they had in place, and found himself giving advice to more and more people, which is how he came up with his next book. 👉A philosopher once said, “the first duty of love is to listen,” but Joseph has altered that to “the first duty of leadership is to listen,” and then added, “the second duty of leadership is to listen more”. The most important part of being a business leader is to listen to the people around you and to figure out how to lead them in the best way possible. 👉In the early days of the pandemic, Joseph tells a story about when they’d call customers simply to thank them for visiting. Naturally, customers were very skeptical at first, but it turned out to be a very authentic, genuine way to make customers feel appreciated. Since then, they’ve put more time and energy into appreciating their customers, not just monetarily, but humanistically. 👉Brands tend to confuse the need to be interesting as a goal, when really, they need to be interested. If a company is interested in its customers, then the customers will eventually become interested in them. All relationships, even in the B2C world, are a two-way street - there has to be some give and take rather than just take. 👉 To Joseph, “customer satisfaction” means meeting expectations, but “customer delight” means exceeding those expectations. The latter is far more emotional, and you can feel it in your chest when a company goes above and beyond for you. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Joseph’s LinkedIn The Michelli Experience CEOWORLD magazine Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing 41:49

2 years fa41:49

41:49

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. They discuss Priscilla's aha! moments, improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. Priscilla is the CEO of Little Bird Marketing. She helps businesses succeed by building their brand and delivering sustainable lead generation. Priscilla believes a business should be unique and think like their customers to build a sustainable brand. Before Little Bird, she worked with Clear Entertainment & Marketing Group, where she focused on improving the portfolio of companies as Chief Executive Officer. KEY TAKEAWAYS 👉 To improve your business growth, you need to apply SOAR logic; S- Strategy, O - Organize, A - Accountability, R - Repeat 👉 A business strategy should be unique to your brand - don’t mimic competitors' strategies 👉 Get a clear perspective of the market to help develop a persona for the business 👉 Whenever possible, put yourself in the customer's shoes to see what kind of strategy you should be pursuing, including consideration of their financial situations 👉 If a strategy can't be adapted to new circumstances, it's not accountable 👉 Create a work plan showing what you intend to achieve, then derive a strategy from this plan 👉 A brand strategy should be centered around your ideal customer, including brand building and purpose 👉 Before developing a statistical persona, know your ideal client. You need to filter your clients, remove those that aren't your market target, and focus on the ideal ones 👉 The ideal number of statistical personas to build is four, but when you are a new business, don’t exceed two 👉 The process of statistical persona development isn't meant to be rigid, but should be meaningful to the customers 👉 When developing statistical personas, have conversations with the customers and determine how they use your products Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen 30:29

2 years fa30:29

30:29

In this episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as outlining the importance of mentorship in business. Karthikeyan is India’s leading cloud kitchen coach, entrepreneur, author and motivational speaker. With over five years of experience in cloud kitchens, QSRs and fine dining Restaurants, he’s supporting aspiring food entrepreneurs across the globe to achieve their vision and unlock their full potential. Not only is he the Founder and CEO of Dunkel Kitchen, but he’s also the Founder of Biryani 2 Home (B2H), a biryani-specialized multi-cuisine restaurant! KEY TAKEAWAYS 👉 Karthikeyan started in the corporate world, but his love was always for food, so he decided to jump into the food industry with all hands on deck. For a first-generation entrepreneur, things are never going to be easy, and unfortunately, passion alone isn’t enough to get you places in business. One day, it had gotten to the point where he was ready to give up, but his wife encouraged him to find ways to succeed, and it worked out! 👉 Although passion is good for an entrepreneur, it shouldn’t be the sole thing you rely on to succeed. Business requires a lot of different factors and moving parts, but it all needs to be done with some passion. Karthikeyan believes that, if making money is your only goal, then you will surely fail because, if there’s one thing customers care about, it’s what your values are; if you’re doing it for shallow reasons, then people will be able to tell. 👉 When you start off as an entrepreneur, you will find that you have a huge lack of financial knowledge; this won’t necessarily be your fault, because not everyone is taught about it. It will be a hurdle for sure, but you will be able to overcome it. With a bit of self-education and experience, it will all come together. 👉 Mentorship is incredibly important. Karthikeyan says that, to this day, he has a business coach that helps him through the process. It was because of them that his life became easier and he gained more clarity on what he should be doing. He spent half a decade of his entrepreneurship journey putting everything as a blueprint for his online courses so that he can support aspiring food entrepreneurs. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive 44:32

2 years fa44:32

44:32

In this episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision making Luka is a Senior Customer Experience Executive of a leading agribusiness and food ingredients processor who proudly connects with customers and rural communities, delivering value through both innovation and expertise! Prior to this, however, he was the Head of Customer Experience at Mcdonald's (a fast-food company that needs no introduction), and was also a National Customer Experience and Capability Manager at Volkswagen Group Australia for eleven years! He’s a passionate person who fully believes in the customer experience, something which becomes evident right away during the episode! KEY TAKEAWAYS 👉 Like many other in customer experience, Luka first started off in digital marketing. He claims he saw customer experience as a tactical thing, something you do to help customers when things go wrong. It was when he was presenting to stakeholders that he realized: the customer experience needs a shift and a change in direction in everything they do. The thing is, everyone has their own definition of what customer experience really is, but for him, it’s the concept that helps the company orient towards truly serving the needs of its customers, not just making sure people are well trained. It starts all the way at the mission and vision of the company. 👉 Yes, your customers are important and you need to ensure that your employees are interacting with them appropriately and to the best of their ability, but something you need to ask yourself is this: are you doing the right thing by your employees? If they’re not happy in their roles, if you’re not setting them up for success or paying them right, then they will get burnt out, which means they won’t be able to provide excellent customer experiences. 👉 A lot of companies still don’t understand how to approach customer experience properly; they tend to get stuck in the analytics and numbers of it all, that somehow they can measure a customer’s happiness through data, but that’s not true. You need to go all the way back to the mission and vision of the company - What do you stand for? What’s your purpose? Where do you want to go and how do you envision your customer persona? If you can figure this out and use customer experience as the number one key to your decision-making, the rest should fall into place. 👉 You need to strive to understand the customer; you’re never going to understand them a hundred percent, but you need to develop a deeper understanding of them through the experiences they’ve had. Usually, customers are striving for something that is not often done in the corporate world: balance. In fact, customers are looking for strong values in a company, whether that’s through the environment, good employee relationships, a focus on customers - anything. You can’t just give vague statements that somewhat allude to particular values, you need to get specific. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Luka Popovac on Linkein - https://www.linkedin.com/in/lukapopovac Grain Crop Website - https://www.graincorp.com.au Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower 37:08

2 years fa37:08

37:08

In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consultancy that works with big name organizations, such as Apple and Disney, who need nuanced information to inform their business decisions. Prior to this, she was Co-Founder of MindClick, an online market research company, and a Senior Account Executive at Yahoo. She is also a volunteer Worker Bee Extraordinaire at Big Sunday. As a psychiatrist for business, Gail has provided consultation, marketing, and strategy for major corporations. We can’t wait for you to hear what she has to share with us! KEY TAKEAWAYS 👉 Surveys are boring, and participants completing a boring survey will not be engaged and share how they really feel. You need to create a storyline through your survey, but keep it short and snappy. Add in images and audio to keep your participants engaged. Gail describes creating a survey where each question builds upon the previous one, but is short in itself, and in the end the participant has made their perfect advert. If a respondent isn’t engaged in the beginning, they are just going to keep clicking through for speed. 👉 Gail shares her top tips for developing a quantitative survey. First - understand your sample, if the right people are not doing your survey, it does not matter what you ask. Second - work with people who know how to write a good questionnaire, that way you can ensure it will be engaging. Third - keep it short, people don’t have the attention span for a long questionnaire. Designing it in the best way will produce the best results for a corporation. 👉 With so many tools for creating them, there is now an overabundance of surveys out there. Thus, it is crucial to be distinct in your survey. With tens of thousands distributed daily, you don’t want yours to get lost in the ether. Gail’s team never repeats a survey, each one is unique, to combat this problem. Part of the job of a survey writer is to keep engaging your people, and keeping it insightful to the group, otherwise there’s no point in doing the service. 👉 Market research is really structured curiosity: learning about your customers through observing and asking questions. Ultimately, you are trying to understand what is driving their decisions, getting a glimpse into their subconscious. But they’re human beings, they’re complex, there are so many conflicting factors affecting their decision-making, so you need to be open-minded in understanding the data. Look for the hidden, seemingly unrelated factors. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Gail on LinkedIn - https://www.linkedin.com/in/gailconn/ PhiPower Website - https://www.phipower.com/ Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business 44:16

2 years fa44:16

44:16

In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics. Melina Palmer the Founder and CEO of The Brainy Business, a company that provides behavioral economics consulting to businesses all around the globe. She is also an Instructor for the Applied Behavioural Economics Certificate, a Columnist at Inc. Magazine., and an Author of What Your Customer Wants And Can’t Tell You. She is an incredibly passionate speaker whom audiences of all sizes and industries have praised: “Her fun, conversational approach is bringing behavioral economics out of academia and into application” KEY TAKEAWAYS 👉Behavioral Economics is, essentially, the psychology of why people do what they do, why they buy what they buy, and how our brains actually work rather than how we think they should. Melina explains that the main problem of traditional economics is that it assumes everyone makes rational decisions in everything they do, but if humans are known for anything, it’s for their complex emotions and often irrational decision-making. Behavioral Economics takes both psychology and neuroscience into consideration, resulting in a more accurate, empathetic approach to economics and insights. 👉Melina’s first ‘Aha!’ moment, and possibly the most prominent one, came to her when she was studying in business school and came across a small section within a large textbook that spoke about the psychology of making decisions. For the next ten years, she searched high and low for a Master's course in that very topic and was greeted with only disappointment and rejection. It wasn’t until she attended a talk on Behavioral Economics that she found what she was looking for! 👉What’s the difference between Behavioral Economics and Behavioral Science? Some argue that the former only comes into play when money is involved, but Melina believes that there is always an exchange happening, it doesn’t have to be monetary. Behavioral Economics is all around us, even if it’s something as simple as swapping desks at work or reporting to someone new, there is always some sort of exchange. 👉A key tip that Melina mentions is ‘how you say something is much more important than what you are saying.’ How something is presented to us influences the way that we feel about it, and she believes that businesses could really benefit from this lesson. Sometimes, the reason a product might be a flop could be as simple as a poor choice of wording. 👉 Behavioral Economics isn’t just the future of businesses, it’s the future of everything; businesses are made up of people, and it’s important to remember that. Don’t treat the people working for you as data and numbers, treat them with empathy and genuineness/ 👉Melina discusses an anecdote about a team that was meant to design a nuclear power plant but was hung up on building a bikeshed first. At first glance, this seems ridiculous and unimportant, but think about it for a second: if they couldn’t build something that simple, how could they confidently begin work on a huge, scary powerplant? 👉Behavioral experimentation can involve something as simple as ending emails on a question rather than a statement. This can be used to figure out how customers or audiences perceive you and whether or not you should stick with it. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources: Melina Palmer on LinkedIn Melina Palmer on Instagram Melina Palmer on Twitter Melina Palmer’s Website Melina Palmer’s Books The Brainy Business Website The Brainy Business Podcast The Brainy Business on Youtube Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions 42:41

2 years fa42:41

42:41

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. Leslie is the Senior Vice President of Marketing at Corporate Visions, the leading provider of science-backed sales and marketing training and consulting services. Prior to this, she was the Founder and Principal of G2G Sales Communications, the Director of Content Services at Pragmatech Software (now Qvidian), and a Partner/Senior Writer at Inkable! She’s also written an article titled “Marketing is Moving Further Down the Sales Funnel” - an excellent read! KEY TAKEAWAYS 👉 We talk a lot about Aha! moments here and the external factors of what led to them, but Leslie argues that it’s the way you respond to situations that create the Aha! moments. You have to ask yourself if where you are right now is where you want to be. She says that once she realized she could make money from writing, an Aha! moment went off in her head: she could combine her love and passion for writing with her sales knowledge to start a whole new career! 👉 If you’re not careful, your imposter syndrome will be your downfall; you need to trust yourself and your work. When people are telling you that you’re good at something, listen to them and, more importantly, trust what they’re saying is true. Leslie believed that her dreams of writing were a childish pipedream and that she should’ve been focusing on business and sales, but the world and the people around her just kept pushing her to do more! 👉 Leslie says that, at Corporate Visions, there is a massive focus on storytelling because it’s our stories that drive the world; our brains operate through stories. If you don’t understand something, your brain will think up a story to fill in the blanks. If you can tell a story to your customers and make them the hero of their own stories, then you’ll have sold them on your product or service. 👉 Business people tend to shy away from telling stories, instead choosing to lead with facts and figures. But all business decisions actually come from emotional places. It comes from thinking about what drives a customer to make a certain point, and looking into insights into how they think along with their values. Build your story around where the customer is, rather than just throwing data at them. 👉 The wisdom of conventional marketers isn’t necessarily wrong, but it is limited. There is such a focus on automation and digital marketing recently, but the reason most marketers get into marketing is that they don’t like math and science, and yet those two things are thrown onto them and it can become overwhelming and disheartening. Sometimes the story can get lost because of ‘SEO’. A lot of marketers feel imprisoned by that. If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here . Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd Connect with Guest Here: Leslie on Linkedin - http://linkedin.com/in/leslietalbot Corporate Vision Website - https://corporatevisions.com Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s 33:13

2 years fa33:13

33:13

In this episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of India’s fastest-growing hyper-local omnichannel meat and packaged foods brands, where he originally started as the Head of Marketing and E-commerce. Now he leads the charge for all of their marketing, PR, and CRM efforts. Prior to this he was the Vice President for Strategy and Operations at Webenza India and was Principal Consultant at Experience Ideas! We can’t wait for you to hear what he has to share with us! KEY TAKEAWAYS 👉 One of Pavangopal’s first Aha! moments was when he went into architecture and engineering and realized it wasn’t what he wanted to do at all. But regardless, he built a product with his engineering skills and no one was coming to purchase it; it wasn’t until they spoke with some senior marketing professionals that they realized, even though they’d created something that was unique, no one actually wanted it. It was there that the marketing lessons started to kick in; they started with the customer and worked towards the product, rather than the other way round. 👉 Despite the fact Pavangopal’s job as an engineer wasn’t what he wanted to do, there are things that marketers could learn from them and vice versa. It’s important for marketers to understand some of the key intricacies behind the products they sell, and engineers need to understand what the customer wants and needs. You need to start defining the boundaries of the problem you’re trying to solve and work towards an objective: after all, that’s the aim of marketing and engineering, no? 👉 Pavangopal used to throw loads of different features onto his products just to see how much they could do, but now he approaches them from the point of view of what the customer wants and whether they’ll find it delightful. He makes sure that it ticks off all the basic boxes first and foremost so that the customer is happy, and then he would add all the extras. Some people don’t realize that having too many features can be overwhelming and that people much prefer simplicity over anything else. 👉 Nandu’s never takes their eyes off the competition. When you’re in marketing, half of the job is keeping an eye on them! You need to understand the consumer behavior and why they’re going to people that aren’t you. However, consumer behaviors are notoriously difficult to change, so instead of putting emphasis on what the competitor is doing all the time, try to focus on your core values and principles – it’s the only way to grow. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Pavangopal on LinkedIn - https://www.linkedin.com/in/pavangopal Nandu’s Website - https://www.nandus.com Nandu’s LinkedIn Other media: Medianews4u Financial Express Fnb News The Week Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse 39:19

2 years fa39:19

39:19

In this episode of Getting to Aha!, Darshan Mehta is joined by Sanjai George, CEO of Double Horse, to discuss Sanjai’s Aha! moments in retail; why simplicity is the key to making a team the best they can be; and how COVID changed the way customers approach businesses, as well as how businesses have shifted their focus onto different priorities. As the CEO of Double Horse, a family-run business turned professional organization that provides good, high-quality food for all their customers, Sanjai George has proven himself as a strategic thinker and proactive leader who nurtures and builds talent into a cohesive team, driven by a focused customer-oriented approach to achieve the targeted goals of the organization. Prior to this he was the CEO of retail brand Fathima Group of Companies, and was also the CEO of Nesto Group. With so much experience as a CEO, he’s the best person to talk to for this episode of Getting to Aha! KEY TAKEAWAYS 👉 If you’re really determined and good at what you do, if you really believe in your work, then there is no way you won’t get an ‘Aha!’ moment. Sanjai says that he’s had plenty of Aha! moments, but his favorite, and the one he’s most proud of, was planning a promotion in conjunction with Black Friday. It was also the first time he said ‘no’ to customers entering his shop, which showed him he didn’t have to take on everything all the time. 👉 Retail is very simple, we just have a tendency to overcomplicate it – at least, that’s what Sanjai believes. He would put attractive offers in his shop and sell to people whilst also providing good customer service, communicating clearly with customers about what they wanted. You have to keep things simple in order to attract customers. 👉 In order to achieve simplicity in your business, you have to articulate your thoughts very clearly. By this, Sanjai means that he clearly communicates with his team about his thoughts and goals, because you won’t always be talking to a team of intellectuals, you’re more likely to be talking to a team with various backgrounds and levels of education. You have to speak in a language that they will understand. 👉 Ever since Covid, ecommerce and online strategies have become even more of a priority. Whilst online and ecommerce has been consistently prominent over the last few years, it seems to have spiked in popularity, with both businesses and customers often heading online in the first instance. In fact, some businesses are even focusing their marketing efforts more on the online side of things. 👉 Sanjai says that people and businesses are now far more focused on making sure inefficiencies and errors are ironed out and taken care of. People want to innovate and give something new to the customer to ensure they’ll stick around, especially in a post-Covid world. How are you innovating and making your customers feel happier in your business? Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Sanjai George on LinkedIn Sanjai George on Twitter Sanjai George on company website Youtube Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Forever Changing the Food Delivery Industry with Ashutosh Mahindru, Founder & CEO at Foodtech Ventures 34:44

2 years fa34:44

34:44

In this episode of Getting to Aha!, Darshan Mehta is joined by Ashutosh Mahindru, Founder and CEO at Foodtech Ventures. Together, they get right into some of the biggest hardships you will face when starting your first business, some of the best advice he’d give to his younger self, and how running a mobile food delivery business really works! Ashutosh is the Founder and CEO of Foodtech Ventures, a company bringing food delivery to the twenty-first century and the world’s only baking on-the-go delivery platform. He is also a Pedal Grad - Zero to One at PedalStart, and was previously the Director of Operations at Raptor Supplies, the Director at Advanced Surfactants, and the Co-Founder at Advance Satellite News Gathering. With such a diverse background in a variety of industries, we can’t wait for you to hear his story! KEY TAKEAWAYS 👉 Ashutosh believes that, in order to succeed, you need to be able to stand out from the crowd and come up with innovative solutions to problems. He places a lot of importance on being different and doing something which doesn’t just fit into the status quo. All of his Aha! moments were rewarding and enriching, but part of him does wish he could go back and change some of them. 👉 Ashutosh acknowledges that he had a very fortunate upbringing, however, through various mishaps within his family’s businesses, the wealth and fortune they had built over four generations had been mostly destroyed. Suddenly, he found himself from being in a position of relative comfort and wealth, to having to think of where to find money for medicine and groceries. It was through this that he learned how to build something of his own. 👉 If he could go back and give his younger self some advice, Ashutosh says the biggest thing would be to have ‘belief and faith that time heals all’ and that ‘understanding that nothing is the end of the world.’ Ninety percent of getting through difficult times is getting up and motivating yourself; you have to rise to the challenge if you wish you succeed. Cliche as it sounds, you have to never give up and always get back up. 👉 Foodtech ventures was born out of seeing Dominos and Pizza Hut take the charge in the pizza delivery world. Ashutosh wanted to make sure that the food he was delivering to people wasn’t cold by the time it got to them. In fact, he wanted to completely circumvent this by making sure the food was straight out the oven and was still hot by the time the customer received it. 👉 It was super important to Ashutosh to make sure that all of their ingredients were fresh. They then make sure they’re secure in a moving vehicle as they’re cooking and eventually, by the time they’ve reached their destination, the food is piping hot and ready to be served to the customer. 👉 One of the biggest questions they get asked at Foodtech Ventures is about how they control quality. Ashutosh explains that they have CCTV inside the van so the chef can see what’s going on. Everything is photographed and checked before it’s sent out, making sure that they are providing the best quality food and service they possibly can. Subscribe Here! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 And connect with the host and guests here: Darshan’s Linkedin - https://www.linkedin.com/in/darshan--mehta IResearch Website - https://iresearch.com Connectqik Website - https://www.connectqik.com Sanjai George on LinkedIn Sanjai George on Twitter Sanjai George on company website Youtube Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Three Lessons of an Entrepreneur with Nikhil Jain, Co-Founder of Mealawe 29:09

2 years fa29:09

29:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Nikhil Jain, Co-Founder of Mealawe, to discuss Nikhil’s three integral lessons he learned during his entrepreneurial journey, how curiosity really benefited him in the long run, and why the process of finding new chefs and kitchens is a lengthy one, but completely worth it in the end. Nikhil Jain is the Co-Founder of Mealawe, a food delivery service that’s redefining the industry with fresh, tasty homemade food. Not only that, he is also the Vice President of Rotaract and Founder of VIBRANCY. Some of his previous roles include being a Channel Partner at Exampil Solutions, the Founder of Sparkles Valley, and a Marketing & Public Relations Specialist at PICT Entrepreneurship Development Cell. KEY TAKEAWAYS 👉 When Nikhil heard the phrase ‘the goal is to die with memories, not dreams’, it impacted him in a very profound way. He wanted to not just dream about something, but also make it happen and turn his dreams into real-life memories. 👉 Nikhil’s entrepreneurial journey was a tricky one, accompanied by several setbacks. Controversially, the first lesson he learned was to never trust anyone, you should be prepared both legally and ethically for any setbacks - make sure agreements and contracts are always signed as a contingency for all parties involved! 👉 The second lesson he learned was to keep everything documented - this includes your plans and important documents that will be needed in the future. If none of it is written down or documented, then you won’t have the clarity that is so essential to your success as an entrepreneur. 👉 Thirdly - and this is the most important one - you must have consistency and passion. That is the key; you must be motivated by and really care about what you want to accomplish, otherwise, you will regret your decisions as a business owner. 👉 Curiosity is something that really benefits Nikhil in his career journey. Without it, he wouldn’t have figured out how to make Mealawe work as a business or, more than that, he wouldn’t have discovered the gap in the market for what he was offering. 👉 Nikhil says that the process of finding chefs for Mealawe is a very lengthy one. They have to check that everything is hygienic and clean - that all the food is safe to eat. This can take a lot of time, but without these steps, they wouldn’t be able to make the business a reality. Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes 12:24

2 years fa12:24

12:24

It feels like just yesterday when we published our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and now we’re excited to show you more! We've had the honor of hosting extraordinary guests from diverse fields, who have generously shared their incredible tips, wisdom, and insights gained from their own jaw-dropping Aha! moments. And to commemorate this incredible achievement, we're taking a trip down memory lane to relive some of the most unforgettable Aha! moments from our recent 20 episodes. We've had the privilege of chatting with an array of extraordinary minds, and although we wish we could feature them all today, we know there will be many more spectacular moments to come in future episodes. A special shoutout and heartfelt thank you to the following luminaries: Stephen Griffiths of Level2, Melina Palmer of The Brainy Business, Priscilla McKinney of Little Bird Marketing, Nishat Mehta of IRI, and Daniel Enson of Toluna Corporate! Their invaluable contributions to our audience have made this journey truly remarkable. We've been on an awe-inspiring ride, and we're confident that this year will bring even more riveting conversations that will leave you breathless with excitement. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] Remember: No Consumer is the Same with Nishat Mehta, President of IRI 37:54

2 years fa37:54

37:54

In this episode of Getting to Aha!, Darshan Mehta is joined by Nishat Mehta, President of IRI, a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC healthcare, retailers, and media companies grow their businesses. They discuss some of Nishat’s Aha! moments, whether the carrot or the stick approach to management is more effective, and why consumer behavior has been more geared towards variety in recent years. They also delve into the difficulty of trying to attain brand loyalty in recent years and why the context surrounding consumer data is more important than the data on its own. Nishat is the President of IRI and recently became the President of Global Solutions at Circana. He was the SVP of Brand Media and Customer Communications at 84.51˚ and a Forbes council member. Nishat got his Bachelor’s degree in Applied Mathematics and his Master’s in Computer Science at the prestigious Harvard University! This is one episode you don’t want to miss! KEY TAKEAWAYS 👉Nishat’s background originally began in mathematics and computer science, but he admits that he doesn’t use any of it in his current work. However, he says learning about debugging components and thinking about how they come back together is a skill that applies to everything in life, whether working a job as a general manager or planning a wedding. It’s helped him learn to apply various skills in his career. 👉We all know the idea of the “carrot and stick” approach of reward and punishment, and Nishat says that he’s had experiences with managers and mentors in his career where both have worked for him. He says, however, that people are far more motivated by the “carrot” (reward) method. Trying to lead through fear of punishment will not yield positive results, only rushed and half-baked ones. 👉When it comes to consumer behavior, Nishat believes that we need to personalize their experience; after all, no two people are the same, so assuming that the entire world’s population is consumers is just a sweeping generalization based on an outdated idea of demographics. Even before COVID, people were doing things only made popular because of the pandemic: using hand sanitizer every day, mixing their own drinks, and working from home. They weren’t a majority, but they were people that were ignored in favor of demographics. 👉We always talk about how the pandemic changed consumer insights and behaviors, but we often get too bogged down in the details, failing to offer a concise explanation for it. But Nishat explains it as this: “For a host of reasons, we had to become more welcoming of variety, and we’ve seen that as both a positive and a challenge to the industry”. 👉It is no longer acceptable to jump onto a big consumer trend and put all your resources into it because trends, by their very definition, will fade and go away, and people will move on to the next thing. There will be consumers that stay with that trend, but if brands put all their eggs into one particular basket, then they will miss out on everything else. 👉Consumers will always be looking for variety, and every consumer is different. In some categories, consumers are all about efficiency, in others, they might be about experience. It’s about their values, thoughts and, what means something to them. It’s about keeping a pulse on what’s going on with the consumer's mindset and how it’s changing over time. 👉More data isn’t going to give us more clarity, at least not on its own. It’s the context surrounding the data that will help us understand how consumers think; everything is always about context. After all, what makes consumers who they are aren’t their demographics, but rather the values that drive their decisions. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Nishat Mehta’s LinkedIn Nishat Mehta’s Twitter IRI 84.51 Circana Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Do Marketers Feel Imprisoned by SEO and Data? With Leslie Talbot, SVP of Marketing at Corporate Visions 42:41

2 years fa42:41

42:41

In this episode of Getting to Aha!, Darshan Mehta is joined by Leslie Talbot, Senior Vice President of Marketing at Corporate Visions. They delve into whether writers and marketers feel imprisoned by SEO, rendering them unable to tell a story, how you can beat your imposter syndrome, and why storytelling is such a scientific, vital part of working with customers. Leslie is the Senior Vice President of Marketing at Corporate Visions, the leading provider of science-backed sales and marketing training and consulting services. Prior to this, she was the Founder and Principal of G2G Sales Communications, the Director of Content Services at Pragmatech Software (now Qvidian), and a Partner/Senior Writer at Inkable! She’s also written an article titled “Marketing is Moving Further Down the Sales Funnel” - an excellent read! KEY TAKEAWAYS 👉 We talk a lot about Aha! moments here and the external factors of what led to them, but Leslie argues that it’s the way you respond to situations that create the Aha! moments. You have to ask yourself if where you are right now is where you want to be. She says that once she realized she could make money from writing, an Aha! moment went off in her head: she could combine her love and passion for writing with her sales knowledge to start a whole new career! 👉 If you’re not careful, your imposter syndrome will be your downfall; you need to trust yourself and your work. When people are telling you that you’re good at something, listen to them and, more importantly, trust what they’re saying is true. Leslie believed that her dreams of writing were a childish pipedream and that she should’ve been focusing on business and sales, but the world and the people around her just kept pushing her to do more! 👉 Leslie says that, at Corporate Visions, there is a massive focus on storytelling because it’s our stories that drive the world; our brains operate through stories. If you don’t understand something, your brain will think up a story to fill in the blanks. If you can tell a story to your customers and make them the hero of their own stories, then you’ll have sold them on your product or service. 👉 Business people tend to shy away from telling stories, instead choosing to lead with facts and figures. But all business decisions actually come from emotional places. It comes from thinking about what drives a customer to make a certain point, and looking into insights into how they think along with their values. Build your story around where the customer is, rather than just throwing data at them. 👉 The wisdom of conventional marketers isn’t necessarily wrong, but it is limited. There is such a focus on automation and digital marketing recently, but the reason most marketers get into marketing is that they don’t like math and science, and yet those two things are thrown onto them and it can become overwhelming and disheartening. Sometimes the story can get lost because of ‘SEO’. A lot of marketers feel imprisoned by that. If you enjoyed this episode, make sure to subscribe, rate and review us on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here . Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2 43:05

2 years fa43:05

43:05

In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. Stephen is the Director of Consumer Insights at Level2 and the Co-founder of Insights Career Network. He has a deep passion for understanding how consumers behave. His job also entails crafting products and services for companies that solve consumer problems. In his 11+ years in the field, Stephen’s career led him to work with some of the top brands, including General Mills, P&G, Unitedhealth Group, etc. At Level2, he leads the Voice of the Customer (VoC) and consumer research efforts. KEY TAKEAWAYS 👉 There are three ways to uncover valuable insights for your company; fast iteration in the real world, external inspiration, and crafting a body of knowledge. 👉 Insights contribute to the growth of a business by showing how business or customer processes work. 👉 When researching data points, distinguish between noise and real insight. 👉 Two ways to differentiate noise and insights are to gather data points by observing trends from open-ended comments and similar products in the market data. 👉 When conducting market research, companies should approach with an analytical mindset and aim to segment the market to create different messages for the diverse and unique personas in the market. 👉Insights are broader than market research. It could be anything from understanding a business opportunity and helping it grow to dig deep beyond facts and observations. 👉Although gathering as much data as possible is essential, you should sort the body of knowledge to extract only quality data and discard the noise. 👉 When gathering data, seek to strike a balance between qualitative and quantitative data 👉 You can get insight into your business by observing a market category unrelated to yours. 👉 Businesses need consumer insight to understand underlying needs. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://youtu.be/ccY8cA4_ReA RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research 25:43

2 years fa25:43

25:43

In this episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professionals can get too caught up in semantics; and why insights are all about building a connection with customers. They also chat about the overabundance of data, making it more difficult to read and sort through it all! Lynn is the Senior VP of Market Research at Trifecta Research, but she was previously a Business Insights Manager at Kreg Tool Company, and was also the VP and Chief Insights Officer at GlynnDevins. In fact, for nineteen years she was an Analyst, Manager, and Director of Research over at Informa, proving that she’s more than experienced in all things insights. What Lynn doesn’t know about insights simply isn’t worth knowing! KEY TAKEAWAYS 👉Lynn recalls early on in her career when she was asked to create an analysis for the first time. She pulled out what she thought was a great analytics technique and wrote a great report. However, once it reached the president's desk, he saw that there was a typo and stopped reading immediately. From this, she learned that insights are only as good as the way you communicate them! 👉Any insight professional loves when you figure out what’s driving a consumer. Lynn says that consumers love technology as long as it’s supporting something they love in their life; if someone loves their iPhone, it’ll be because there is something they love on it; someone might love Facebook, not just because it’s Facebook, but because it allows them to connect with their grandchildren. Everything consumers do, they do for the sake of a connection. 👉Insights and research pros can sometimes get a little caught up in the semantics, but Lynn believes that true insight is new knowledge that allows us to better connect with customers and stakeholders. They help us serve customers and allow us to understand them more clearly. 👉The world of insights has evolved and grown a significant amount in the last few years, and a lot of that growth is due to new technologies and tools. There used to be a time when, in order to get some of the best insights, you had to go door-to-door, but now we have tools that can analyze data and examine customer behaviors and habits, making for more detailed insights. 👉Despite the fact that new technologies and tools have allowed us to access more data, it is equally just as hard to keep up with that data due to its sheer volume of it. In fact, Lynn mentions that, in certain niche audiences, they’ve gone back to doing telephone interviews rather than gathering data in the new, modern way - it’s almost as if they’ve time-traveled! 👉In order to retrieve good qualitative data, you need to make sure you have decent stakeholder involvement and that you know what you’re doing! Not only that, but you need to ensure you leave your biases behind. Make sure you go into it with an open mind and be ready to listen; don’t go in thinking you already know a topic and that they’re going to confirm what you already know! Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Lynn Adelmund LinkedIn Trifecta Research Kreg Tool Company GlynnDevins Informa Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Remember: No Consumer is the Same with Nishat Mehta, President of IRI 37:54

2 years fa37:54

37:54

Getting to Aha! with Darshan Mehta

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How Agile Research Changed the Marketing World with Daniel Enson, VP of Research Solutions at Toluna Corporate 20:28

2 years fa20:28

20:28

In this episode of Getting to Aha!, Darshan Mehta is joined by Daniel Enson, VP of Research Solutions at Toluna Corporate. They discuss Daniel’s aha! journey; how data can be turned into an interesting, coherent story; the huge impact that agile research has had on the world; and the key to what a successful research team looks like. They also delve into the number one mistake that researchers always make! With over fifteen years of experience to draw on, he’s the man to go to for all phases of research, including study design, sample planning, advanced data analysis, and actionable storytelling. He’s the VP of Research Solutions at Toluna Corporate, an organization delivering real-time consumer insights at the speed of the on-demand economy, and has been there for over nine years, starting out as a Research Director. One of his previous colleagues described him as “ an effective and talented boss and teammate. Regardless of what else is going on, he's always there to support and mentor those that work with him and for him”. Tune in to this week’s episode of Getting to Aha! to find out more! KEY TAKEAWAYS: 👉One of the key aspects of market research and consumer insights is being able to think on your feet and question your own assumptions. Just because your campaign or marketing idea didn’t do super well at the beginning, it doesn’t mean it’s a failure or that it’s bad; it may just require a little tweaking. 👉Daniel’s favorite part of research is storytelling; it means you can present something to clients in a way that all the data makes sense. To do this, you need to make a good, well-thought-out questionnaire and choose the right methodology. It’s all about weaving the data into a coherent, interesting story. It’s no easy task, but when it all comes together, it can feel extremely satisfying. 👉With the help of agile research (a research method where feedback is collected quickly and continuously), researching data has been made much easier. But, as Daniel points out, it wasn’t always this way. When he started out in the industry fifteen years ago, there weren’t any companies out there using the agile methodology; the research took much longer and wasn’t necessarily always accurate. Viewing the data in real-time is far more helpful, also meaning it’s more valid and legitimate. 👉Before you shift towards agile research, there are two things you should keep in mind: know who your target audience is, and don’t try to fit every single thing into one template. Without these two pillars, your campaign will surely collapse. It’s incredibly important to make sure you’re keeping track of everything in a clean and accessible way. 👉Oftentimes, there are far too many questions in a survey or questionnaire, which can result in way much data, which isn’t useful at all! Daniel says that something you can do to stop this from happening is to make a quick sample poll just to figure out what the people want. This way, your questions will be more streamlined and straightforward, filtering out the futile ones. 👉For a successful research team, diversity is key. You need to make sure you have people from traditional market research jobs, science, psychology, writing, and analytics, as well as people with different strengths and interests who want to learn more about research. But most importantly, they need to be able to work as part of a team. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Episode Resources Daniel Enson on LinkedIn Toluna Corporate RTi Research Fulcrum Analytics Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

2 years fa44:16

44:16

Getting to Aha! with Darshan Mehta

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[ Greatest Hits ] The Lost Art of Listening with Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights 40:06

2 years fa40:06

40:06

In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina Noelle, President of KNow Research & Co-Founder of Scoot Insights. They talk about Katrina’s aha! moment, her insights, the difference between realizations, hard moments, and insights to her. She also recounts her journey into the world of qualitative insights and key turning points in her career. Furthermore, they touch on her identity as “a human feedback loop” and the adaptation of a qualitative versus quantitative approach to market research. She clears up common misconceptions about qualitative research, speaks on active listening, empathy, and strategically asking the right questions. Katrina broached the topics of establishing transparency with clients, honing intuition skills, earning trust, utilizing negative feedback, and the future of qualitative research post-COVID. Katrina Noelle is a speaker, mentor, and active member of Women in Research, the Qualitative Research Consultant Association (QRCA), the Insights Association, ESOMAR, and the Women’s Business Enterprise National Council (WBENC). She is the president of KNow Research, a full-service qualitative consultancy that creates a client-customized design to deliver quality insights. Katrina is also the Co-Founder of Scoot Insights, where she uses in-person research methodologies to gather in-depth feedback. She works to make customer-centric decisions for organizations she works with. KEY TAKEAWAYS 👉 Take feedback and listen to what customers want and need 👉 Talk to consumers physically to get “that raw in-the-moment” feedback about their experience with your brand 👉 Define your brand’s objective for conducting a qualitative research 👉 Be that brand that listens to its customers. Then use the feedback you get to create a direction that solves that problem 👉 When conducting interviews or group discussions, be your authentic self. Don’t turn into a different version of yourself. Be as transparent as is appropriate 👉 You’re more likely to be trusted if people don't perceive you as fake, pretentious, or uncaring 👉 Clients want “...that richness. They want video, they want stories, they want personas. They want that feeling that they can hang onto something that represents their target audiences” 👉 Keeping your employees happy increases the chances of your customers’ happiness as well 👉 Pay attention to the kind of feedback you’re getting. “...If we keep hearing it, maybe it's leading us to something that we should talk about” 👉 When you get negative feedback, especially on digital platforms, “figure out how to redirect the conversation or at least highlight what you want the brand to portray and be” 👉 “It's never good to fake either curiosity or empathy because people can tell” 👉 Listen. Give more time and space to customers. Let them finish a thought without interrupting 👉 Although intuition is important in qualitative research work, there's also practice and preparation to make the flow of conversation more impactful Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Intricacy of Polling with John Zogby, Senior Partner at John Zogby Strategies 45:14

2 years fa45:14

45:14

In this episode of Getting to Aha! Darshan is joined by John Zogby, Senior Partner at John Zogby Strategies, a full-service marketing and political consulting firm which provides a wide range of opinion research services. He has been featured as an election analyst for ABC Australia, BBC, CBC, and NBC News. They discuss what led John onto the path of polling and opinion research and share insights into the use of online surveys to reach likely voters, predicting voter turnout, asking yes-no questions in polling, using qualitative research methods such as focus groups and one-on-one interviews, the transformation of the American dream post-COVID, corporate social responsibility from employers, and more. Don't miss this insightful podcast conversation! KEY TAKEAWAYS 👉 In the last century, polling has come to be known as a scientific way of gathering public opinion. In the broadest sense, polling is the act of seeking public opinion. No matter who is in charge, it matters what people think. There are a multitude of ways to retrieve this information, but one of the best ways is to get ahold of people from all sorts of occupations and backgrounds and simply ask them what they’re thinking. 👉 When John began his venture into polling, almost everyone had a landline phone; however, as time went on, technology evolved and grew into something completely different. Fewer people stay home nowadays, fewer people have landlines, and ignoring phone calls has become the standard among most people. This was why John put time and research into online polling, so that he could reach those people. 👉 Polling can offer fascinating insights into the political and demographic landscape of an area. It can tell them a lot about who is voting, where these people are in their lives, where they will be in the future, and how they got there; it helps them find out if there is a meaning behind a vote or if it’s random. It’s for this reason, polling is widely considered to be a science. 👉 In his book “The Transformation of the American Dream,” John identified that boomers are questioning if there is more to life than materialistic success, while Millennials are looking for ways to live authentically in order to feel fulfilled. This trend has been referred to as "secular spiritualism". Additionally, Gen Z and millennials are increasingly demanding corporate social responsibility from employers, as well as time to work in their communities or contribute to those suffering. 👉 In his new manuscript, John explains that it is a study of his work and projects that really worked - those aha! moments. It wasn’t just polling, it was also going into schools, finding the root of people’s problems, and figuring out a way to solve them. 👉 One of the biggest mistakes pollers can make is relying extensively on random probability sampling, which in election polling can leave skewed results - for example, too many democrats and not a lot of republicans, or vice versa, meaning the polls lack a sense of reality. 👉 John says that anything can happen when it comes to elections, and predictions can change as time goes on. He says that if there were an election today, the Republican party would most likely win control of the house of representatives. This is due to the conspiracy of the “stolen election” and the Democrats’ sanctimonious and didactic attitude. But, the more the Republican party pursues this tactic of spin and scrutiny, the less chance they have of getting the next ten percent they need to win elections. 👉 Polling is important; however, John describes it as “small data”. It will never replace people talking to each other and finding out what’s important. A robot can read your bank transactions and your data, but humans can look into the heart. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[ Greatest Hits] Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker 48:57

2 years fa48:57

48:57

In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. Dan Gingiss is a keynote speaker, author, and podcaster, skilled in executive coaching, business, marketing, and brand consulting, corporate training, and content strategies. He has worked as Head of Customer Experience at Discover Financial Services, Senior Director, Global Social Media at McDonald's, Head of Digital Marketing at Humana, and Vice President, Marketing at Persado. He has been in the marketing space for 20 years and is the Chief Experience Officer at The Experience Maker. He assists companies in turning customer experience into their best marketing strategy by empowering every employee to become an experience maker. KEY TAKEAWAYS 👉 Be observant. Pay more attention to the experiences customers have. “...With being more observant, you can really figure out, not only what you like as a customer and do more of that for your customers, but also what you don't like” 👉 “Become a customer of your own business and go through the process…do the things you're asking customers to do, and if they annoy you, then stop doing them for your customers” 👉 “...Today's consumer wants to have a relationship with the companies that they spend their hard-earned dollars…They want to feel appreciated. They want to feel like not only are they loyal to the company, but the company's loyal to them” 👉 “Too many executives are not customers of their own company. Or even worse, they’re VIP customers.“ They have no idea how normal customers are treated 👉 “Too many companies are competing on either price or product, and today, competing on price has become a loser's game” 👉 “Customer experience is not a soft skill. It is an absolutely critical piece to business success. Every company should have a C-level executive in charge of it. It's that important” 👉 Customer experience is an ultimate differentiator because your employees deliver it. You have unique employees; therefore, they can deliver a unique experience. They just have to be taught what a good experience looks like 👉 The difference between companies that have endless loyalty with their customers and companies that are still struggling to get it is that one takes the time to get to know customers and understand what they're going through, while the other does not 👉 “If you're a CEO, take a couple of minutes every week and call a customer and just say, hi” 👉 While surveys can help get feedback, they should not be the only source of feedback. “...in addition to a quantitative survey that gives you scores, you've got to get that qualitative feedback, which can be done in a survey as well, where you ask for open-ended questions...” 👉 “Don't be afraid of complaints because people who complain do so because they care. They want you to fix it for them so they can keep being your customer” 👉 The way to create experiences people want to talk about is to go from creating average, uninteresting experiences to creating extraordinary experiences 👉 “If you want inspiration, do not look at your direct competitors” 👉 Impact customer experience by targeting all human senses and evoking emotion in them 👉 “When you have an experience that is so profound, you don't ever forget it” Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2 43:05

2 years fa43:05

43:05

In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions. Stephen is the Director of Consumer Insights at Level2 and the Co-founder of Insights Career Network. He has a deep passion for understanding how consumers behave. His job also entails crafting products and services for companies that solve consumer problems. In his 11+ years in the field, Stephen’s career led him to work with some of the top brands, including General Mills, P&G, Unitedhealth Group, etc. At Level2, he leads the Voice of the Customer (VoC) and consumer research efforts. KEY TAKEAWAYS 👉 There are three ways to uncover valuable insights for your company; fast iteration in the real world, external inspiration, and crafting a body of knowledge. 👉 Insights contribute to the growth of a business by showing how business or customer processes work. 👉 When researching data points, distinguish between noise and real insight. 👉 Two ways to differentiate noise and insights are to gather data points by observing trends from open-ended comments and similar products in the market data. 👉 When conducting market research, companies should approach with an analytical mindset and aim to segment the market to create different messages for the diverse and unique personas in the market. 👉Insights are broader than market research. It could be anything from understanding a business opportunity and helping it grow to dig deep beyond facts and observations. 👉Although gathering as much data as possible is essential, you should sort the body of knowledge to extract only quality data and discard the noise. 👉 When gathering data, seek to strike a balance between qualitative and quantitative data 👉 You can get insight into your business by observing a market category unrelated to yours. 👉 Businesses need consumer insight to understand underlying needs. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits ] The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse 41:21

2 years fa41:21

41:21

In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more. Kristin Luck is a serial marketing measurement technology entrepreneur with over 20 years of industry experience, an investment banker, advisor, and consultant. She is the Founder & Managing Partner at ScaleHouse, where she uses non-traditional growth strategies for marketing technology firms and market research companies. A woman of many passions, Kristin is the Founder of Women in Research, the President of ESOMAR, and is passionate about helping businesses scale and monetize their businesses. She is a guru at growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others. KEY TAKEAWAYS 👉 “...I'm a big fan of lifelong learning and learning new things, and so I don't really shy away from that at all. And I think that's been really fundamental to my success as, not just an entrepreneur, but just having a lot of work, work satisfaction on top of that” 👉 A common thing among many successful people is their genuine curiosity and drive to learn, keep learning, and keep exploring 👉 An insight is “any piece of learning that you have…any kind of aha! moment that you have” 👉 “I think that is the key to being successful at anything is; are you passionate about it enough so that you will work on it day and night/ and that you think about it and obsess about it all the time?” 👉 At first, learning a new thing might make you feel dumb, but the key to overcoming that feeling is to keep learning and acquire as much knowledge on the subject as possible 👉 Read a lot and do it daily until it becomes a habit 👉 “...Just because you can do something doesn't necessarily mean that's a good use of your time” Learn to prioritize your work and focus on what matters the most to you. Direct your energy to that and watch your productivity burgeon 👉 Follow your passions with all of your heart Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing 41:49

2 years fa41:49

41:49

In this episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. They discuss Priscilla's aha! moments, improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development. Priscilla is the CEO of Little Bird Marketing. She helps businesses succeed by building their brand and delivering sustainable lead generation. Priscilla believes a business should be unique and think like their customers to build a sustainable brand. Before Little Bird, she worked with Clear Entertainment & Marketing Group, where she focused on improving the portfolio of companies as Chief Executive Officer. KEY TAKEAWAYS 👉 To improve your business growth, you need to apply SOAR logic; S- Strategy, O - Organize, A - Accountability, R - Repeat 👉 A business strategy should be unique to your brand - don’t mimic competitors' strategies 👉 Get a clear perspective of the market to help develop a persona for the business 👉 Whenever possible, put yourself in the customer's shoes to see what kind of strategy you should be pursuing, including consideration of their financial situations 👉 If a strategy can't be adapted to new circumstances, it's not accountable 👉 Create a work plan showing what you intend to achieve, then derive a strategy from this plan 👉 A brand strategy should be centered around your ideal customer, including brand building and purpose 👉 Before developing a statistical persona, know your ideal client. You need to filter your clients, remove those that aren't your market target, and focus on the ideal ones 👉 The ideal number of statistical personas to build is four, but when you are a new business, don’t exceed two 👉 The process of statistical persona development isn't meant to be rigid, but should be meaningful to the customers 👉 When developing statistical personas, have conversations with the customers and determine how they use your products Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Aha! Moments From Our First 20 Episodes 24:15

2 years fa24:15

24:15

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research 43:37

2 years fa43:37

43:37

In this episode of Getting to Aha!, Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. They discuss Andrew’s aha! moments, the science of meeting customers' needs, and how to improve customer experiences through designing business strategies derived from research. Andrew Custage is a marketing expert focused on delivering groundbreaking research and insight to the food service industry. He is also a management consultant, analysis commentator, webinar host, and publisher of industry trends and marketing strategies for improving business growth. Andrew currently serves as the lead for the insights and analytics function at Medallia, a software development company that specializes in customer experience management, technology, and business intelligence. KEY TAKEAWAYS 👉 Use data to help clients understand the impact of your program 👉 There are programs in the market that aren’t backed up by proper analysis 👉 Learn how to strike a balance between qualitative and quantitative data 👉 Insights for business strategies are generated through aggregate-based data on lots of people 👉 Derive business ideas from discovering what triggers customer behavior by using behavioral insights and customizing survey questions 👉 Getting data and insights to formulate business strategies can be challenging if panelists are reluctant 👉 The difference between virtual kitchens and traditional kitchens is customer preference, which influencers the customer experience 👉 Dynamic pricing influences the behavioral patterns of customers; customers' experiences are improved when business strategies that provide products that are affordable to them Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits ] Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” 48:02

2 years fa48:02

48:02

In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services. Nicholas Zeisler is a Customer Experience Executive, CX Strategist, and Principal at Zeisler Consulting. He’s also a host, Head of Customer Experience at Founders Live, and the author of “We’re Doing CX Wrong and How To Get It Right.” Nicholas’ expertise lies in building organizations’ customer-centricity by aligning corporate and Customer Experience strategies, developing Voice of the Customer (VoC) functions, strategy alignment, and fostering a customer-centric culture. He’s a Lean Six Sigma Black Belt, a Certified Scrum Master, and holds a Master’s Degree in Operations Research. KEY TAKEAWAYS 👉 If you're more customer-centric, your customers will be happier, thereby increasing their chances of coming back 👉 “Voice of the customer {VoC} is not the end of your CX journey. It's the beginning” 👉 “Use your voice of the customer to actually do something.” It's very important to take action with the information that you get from your customer insights program—the purpose of your VoC program should be to identify things for you to do 👉 The reason you do CX shouldn't be for ROI, sales, or revenue. It should be to eliminate the gap that may exist between your customer's experiences and your brand promise 👉 “Don't just rely on surveys; get out there [and] walk in your customers' shoes” 👉 “Start with why. Understand why you're doing CX in the first place, and that will flow down to all the different parts of your VoC” 👉 Ask something meaningful based on what you're trying to accomplish. When you're ascertaining your insights from your VoC program, think beyond NPS and C-SAT 👉 “Don’t be an ‘askhole.’ Actually, take action based on what your customers are telling you” 👉 Walk in your customer's shoes; it's even more valuable than surveying 👉 “...When I use the term brand promise, I'm talking about a conglomeration of your mission, vision, your values, your principles, what you're trying to deliver” 👉 Ask open-ended questions in your VoC 👉 “The whole purpose of VoC is to solicit negative feedback” 👉 When you listen to your customers, you can find that niche, and you can develop your brand promise in a way that ties in with your priorities, values, and principles 👉 If you concentrate on your brand promises, you’re asking how you can make experiences real to our customers 👉 Listen to your customers Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
The Role of Customer Education in Business Growth with Erika Putinsky, Vice President of Customer Education at Mailchimp 35:36

2 years fa35:36

35:36

In this episode of Getting to Aha!, Darshan Mehta is joined by Erika Putinsky, Vice President of Customer Education at Mailchimp. They discuss Erika’s aha! moments, different methods of educating customers, the impact that customer education can have on growth, and the role that social media can play in this area. Erika is the Vice President of Customer Education at Mailchimp. She educates customers about their products and how best to use them to improve their experience. Erika believes that entertainment can help companies educate their customers, which in turn can lead to better feedback that can be used to develop better products and services. Prior to MailChimp, she worked with WhatCounts, where she focused on customer support and solutions as Chief Customer Officer. KEY TAKEAWAYS 👉 To educate your customers, it’s vital that employees also have a thorough understanding of your product. 👉 Create effective social media content that can educate customers on your products and services in an accessible way. 👉 Have an open-door policy for employees to encourage dialogue and foster a sense of belonging within the company. 👉 Listen to customer feedback and use it to improve the customer experience. 👉 Educate customers in a language that they understand so they’ll be willing to learn from you during their downtime. 👉 Move towards scalability. It's important to upgrade your services constantly and bring education to your customers' doorsteps. 👉 Customer Education also has a positive effect on employees; it sets a baseline for how employees are engaging with the products and improves how they engage with customers. 👉 A startup looking to grow should have good leadership at the top to hasten the rate of decision-making. 👉 For a business to be successful, all departments of the business need to work in close contact with each other. 👉 Video content can be a great source for better customer engagement. 👉 Create structured opportunities for clients to interact with each other about the way they use your products; it creates a wraparound effect for your customers. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates 51:42

2 years fa51:42

51:42

In this episode of Getting to Aha!, Darshan Mehta is joined by Laura Beavin-Yates, Senior Vice President of Customer Success at Immersion. They talk about Laura’s aha! and pivotal moments in studying emotions and behavior in relation to neuroscience. She speaks about the process of neurological functioning by exploring observable behavior and measuring people's unconscious reactions to an experience in a specific moment. She explores how the brain connects with an experience, variations in cardiac rhythm, and how it affects behavior. She also talks about how individual demographics can contribute to our life experiences. Laura touches on how this area of research helps in neuromarketing and brand marketing and how it allows insights leaders to create content that emotionally captivates consumers and drives action. Laura Beavin-Yates is a neuromarketing consultant and the Senior Vice President of Customer Success at Immersion, a neuroscience software startup making neuro-insights available to companies. As a startup leader and insights expert, Laura measures what captivates consumers emotionally and uses that information to predict future behaviors. She graduated from Claremont Graduate University with a Ph.D. in Cognitive Psychology. Laura is also a professor with expertise in research. KEY TAKEAWAYS 👉 You can understand neurological functioning by exploring observable behavior, tangible moments, and building theories that can either be supported or debunked. 👉 “One of the challenges with asking people how they feel about something is that it's difficult inherently as a human to report how we're really feeling, especially if we're asked how we feel about something that happened in the past.” 👉 Neuroscience methodologies aim to measure people's unconscious reactions to an experience at the moment that people have them, as opposed to asking after the fact. 👉 Neuroscientific researchers view a conscious response as something that we are asked and something that is happening that requires reflection. 👉 “...When you ask somebody to become consciously aware of their feelings, they start putting mental effort toward that and less mental effort on actually consuming the experience.” 👉 “A lot of what we do and how we interact with the world occurs below our actual awareness.” 👉 At Immersion, we look at the extent to which the brain is connecting with an experience and define that as emotional resonance. 👉 “Ultimately, emotions are a subjective thing that we are assigning to our experiences later.” 👉 Your emotions are involved in the process of your brain getting value and coding something as important. 👉” …If people release those hormones (dopamine or oxytocin), they're more likely to actually donate some of their hard-earned money toward an organization that produced that video." 👉 With the release of dopamine or oxytocin, we can predict whether or not someone is likely to do something. 👉 After 12 years of research, researchers found that the one predictor of oxytocin release and future behavior and actions is variation in cardiac rhythm. 👉 One of the most significant benefits of neuro-based insights is that you get more unbiased answers. 👉 Higher immersion yields a higher likelihood of engaging in some behavior later, like changes in market behavior and consumer behavior. 👉 Neuroscience aims to identify things that are going to relate to future behavior, or are more likely to be unbiased answers that will yield better outcomes for businesses. 👉 “Our demographics can contribute to our life experiences, and that ultimately contributes to how things connect to us.” 👉 “...If you don't have the capacity to measure every demographic or target your specific group, there's also value in getting those brain reactions to early-stage content or early-stage concepts.” 👉 “Our perceptions are constructed by our brains.” Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Instructions on how to follow, rate, and review Getting to Aha! are here - https://bit.ly/3JbocJi Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
A Guide to Great Customer Service with Robert Spector, Author of The Nordstrom Way. 45:59

2 years fa45:59

45:59

In this episode of Getting to Aha!, Darshan Mehta is joined by Robert Spector, Author of The Nordstrom Way. They discuss Robert's aha! moments, how to use customer service to improve businesses, the benefits of efficient customer service, and approaches to delivering more value to customers. Robert Spector speaks to salesmen about the importance of customer service and how to become a better salesman by putting your customers' needs first, using Nordstrom as a case study. Robert helps companies become and remain truly customer-centric. He is the author of several best-selling books on successful businesses and individuals. He is a speaker on the Nordstrom Way and how they grew the company by putting their customers first. Some of the books he has written include The Nordstrom Way, Amazon Get Big Fast, and Mom and Pop Shop, among others. KEY TAKEAWAYS 👉 To grow your company, you need to be customer-centric. Having good customer service will bring in more sales for the business and improve the reputation of the business. 👉 The beauty of customer service is the positive results it yields. When a customer sees that you prioritize them, they tend to bring in more customers for the business. Customers are the best and cheapest publicity tools. 👉 Nordstrom has remained at the top of the game because they put a lot of emphasis on their customers. To run a successful business, customers need to be given the very best services. 👉 Encourage healthy competition in the workplace. Introduce competition between sales teams, competition between departments, and competition between retail stores. This will raise tension and help increase revenue for the business. 👉 Have what your customers are looking for. Customers tend to go to stores that have their needs as it proves to them that they are the priority. 👉 The easiest way to become a better salesman is to get a mentor at your place of work, someone you can look up to and try to emulate. A mentor is like a guide for a salesman to get better. 👉 Nordstrom focused on three major criteria to better their business, which are: Customer Service Sales Teamwork 👉 Technology has made it easy for customers to get what they want without physically being present at a store. Businesses must learn to leverage it. Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
[Greatest Hits ] The Simplicity of Leadership with Katie Anderson 37:01

2 years fa37:01

37:01

In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. Katie Anderson is the founder and principal consultant at Katie Anderson Consulting. She is also an internationally recognized leadership and learning coach, professional speaker, and the author of the international best-selling book "Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning." Katie has over 20 years of experience creating and supporting change and improvement in many industries. Her passions go beyond just learning and spill over to her love for travel. She has lived in 5 different countries outside the United States, including Australia, the UK, Japan, Spain, and the Dominican Republic. Katie is a B.A. holder with honors from Stanford University, and was a Fulbright Scholar in Australia, where she was awarded a Master’s degree in public health from Sydney University. KEY TAKEAWAYS 👉 Develop a passion and attitude for learning. 👉 “We need to learn how to be a leader. And then we need to lead with a mindset and intention of learning, not just learning for ourselves and our own sake, but helping others learn.” 👉 Leadership is not just about how to achieve results; it’s about how you are helping people get more effective in the process of learning to achieve those results. 👉 Develop a mindset of curiosity and how to lead to inspire learning in people. 👉 “When you move into a leadership or in a consulting or coaching role, your responsibility, your purpose is no longer about necessarily you being the expert with all the answers, but it's about you helping other people move towards the answer.” 👉 A leader’s role includes not just command and control, but also directing and providing support to others and simultaneously looking for opportunities for improvement. 👉 The simplicity of leadership is explained by answering the questions ‘Where do we need to go?’ ‘How can I help you figure out how to get there?’, and ‘What do I need to do to improve myself as well?’ 👉 Creating a culture and attitude towards learning is not as complicated or complex as people say it is, but it requires putting intentional effort into showing up in a different way. 👉 “‘Pay attention to the quality of your questions.” 👉 “Develop a habit of daily reflection because reflection is where the learning happens.” 👉 Know what your role or your purpose is. 👉 Be intentional and purposeful about how you're having conversations. Learn to have open, blameless, and engaging conversations. 👉 Asking questions helps us avoid making assumptions, helps us understand and fix the root problems, and makes us better teammates. 👉 Stop telling people what to do as it takes away their opportunity to go through problem-solving and puts the burden on your own back. 👉 “When we connect with purpose and can align our actions, then we have a real positive and meaningful impact in the world.” Rate & Review Getting to Aha!: bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Instructions on how to follow, rate and review Getting to Aha! are here - https://bit.ly/3JbocJi Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Play and Work: The Winning Combination with Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. 47:59

2 years fa47:59

47:59

In this episode of Getting to Aha!, Darshan Mehta is joined by Mike Montague, Director of Community Engagement at Sandler, Speaker, Podcaster, and Game Show Host at Playful Humans. They discuss Mike’s aha! journey, his career, and the experiences that made him realize the power of play as a winning mindset. They further talk about the different types of playful personalities and the importance of playfulness as an efficient way to attain productivity across any area. Mike is the founder of Playful Humans, a community designed to help the burned-out and bored get re-energized and engaged with life. His mission is to help adults rediscover the power of play and avoid a midlife crisis. He is also a Game Show Host, Public Speaker, and a Podcaster and has been a radio DJ, web designer, and karaoke host. In addition to the Playful Humans Podcast, Mike hosts the How to Succeed Podcast for sales and business leaders. KEY TAKEAWAYS 👉 Don't push yourself too hard, thinking you'll find something worthwhile if you get there fast enough. If you can't find happiness where you are, you're not going to find it in the next place. 👉”If you work more than sixty hours for more than six weeks in a row, you start producing results less than if you had just worked forty hours the whole time.” 👉 People that play more and smile more are more attractive. Attractive people are more likely to be hired, dated, and accepted by their peers. They also tend to perform better on the job and receive higher praise from superiors. If you merely adopt a more optimistic outlook, it will have a ripple effect throughout your life. 👉 “When you're doing something you enjoy, you do it better and work a lot harder at it.” 👉 “It may take some time for your mind to shift into a playful frame of mind naturally, so I recommend playing first by attempting to force it a bit to get into that play state.” 👉 With computers serving as machines, it's time to finally end this vicious cycle of working hard or nothing. Humans are no longer required to perform the routine labor that can now be performed by machines; Instead, humans should now take on the role of making novel connections, shaping human ideals, and fostering human creativity. 👉 You don't have to be the "class clown" kind or someone like "Steve Martin," "Robin Williams," or "Jim Carey" to have a playful personality. You can also find folks who enjoy puzzles, board games, solo nature exploration, water sports like snorkeling, and facilitating fun activities for others to participate in. 👉 Things to do to stay playful Create more than you consume, "watching Netflix and endless scrolling on social media; you're not gonna have a great day." Manage your expectations, "if you can find a way to lower your desires, you will get more than you expect." Use the "Hell Yes or No" framework. The more you can say no to things and people that wear you down and drain your energy, the more time you have to say "hell yes" to the things that bring you joy and excite you, and the more happiness you'll feel long term. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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[Greatest Hits ] Focusing on Customer Success with Mo McKibbin, Head of Customer Support & Success at Moxion 51:12

2 years fa51:12

51:12

In this episode of Getting to Aha!, Darshan Mehta is joined by Mo McKibbin, Head of Customer Support & Success at Moxion. They discuss Mo’s aha! journey, the difference between customer success and customer experience, how to deliver great customer success, and how to manage the customer's feedback efficiently. Mo started her journey in acting, which taught the many lessons she then went to use in her following customer success roles. After a couple of work experiences, she pivoted into customer service and technical support. Before joining Moxion, Mo worked for companies like Groove, Upworthy, Help Scout, and Brightback. KEY TAKEAWAYS: 👉 Being a CSM is about listening to people, understanding, empathizing and letting it affect you. Customer success involves listening and talking to customers. 👉 ”If you're not building a product for your customers, who are you building it for?” 👉 “It's your job to listen, absorb, and understand the customer's feedback and feelings.” 👉 Sales and success are about receiving what a customer wants and then using that information to apply your product to their needs. 👉 Customer experience is a larger umbrella that customer success falls into. 👉 Customer success represents a set of processes and operations that ensures your customers are successful in using the product to accomplish the outcomes that they chose the product for. Customer experience is the whole big picture of the customer's interactions with your business. 👉 Moxion attributes most of its roadmap to customer feedback and a part to innovation. 👉 Regarding feedback, you don't necessarily need a research department. Simply change how you organize, categorize, segment, and frame that feedback Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
How to Effectively Use Net Promoter System NPS for Customer Retention with Rob Markey, Partner at Bain & Company 43:07

2 years fa43:07

43:07

In this episode of Getting to Aha!, Darshan Mehta is joined by Rob Markey, Partner at Bain & Company. They discuss Rob's aha! moments, how to use the net promoter system to improve customer retention, the benefits of the net promoter system, delivering more value to your customers than your competitors, customer-centric strategies, how to satisfy customers' needs, and more. Rob Markey helps companies become and remain truly customer-centric. He is an architect of customer experience transformation, employee engagement, marketing, and sales capabilities development for dozens of the world's largest companies. Rob Markey is the creator of the Net Promoter System, Co-author of The Ultimate Question 2.0., a keynote speaker, leader of the NPS Loyalty Forum, and Founder of Bain & Company's Customer practice. KEY TAKEAWAYS 👉 The net promoter score is a single metric that shows whether your customers will stay longer, buy more, tell their friends, and other things that drive customer lifetime value 👉 The beauty of the net promoter score is its simplicity. It's based on one question and allows you to compare across customer segments when it's done properly on a competitive benchmark. Also, it will enable you to compare the performance of different companies in an industry and predict their relative growth rates 👉 As businesses get bigger, the decision makers get further away from that day-to-day interaction with customers. This makes collecting feedback harder. Hence, the basic elements of the net promoter system can be applied at any scale. 👉 The benefits of the net promoter system are greatest when your company reaches a size where it's harder for decision-makers and leaders to have regular, detailed information and contact with your customers 👉 The net promoter system has both quantitative and qualitative components. However, the most important is the qualitative component 👉 When you collect feedback from your customers, and they know it's you, especially when you do it after an interaction, the score that you collect from your customers with your survey is not comparable to a score collected in another industry by a third party research firm in a double-blind market research survey 👉 To deliver more value to your customers than your competitors, you have to: Dig in and understand those customers' needs Know how they're experiencing doing business with you Know their pain points and where the opportunities are to deliver value that they're not getting anywhere else 👉 To be customer-centric, you have to keep up with changes and continually offer them increasing value every time they do business with you 👉 What customers want from your business is a function, not just some static and raw underlying need, but it's shaped: By their experiences with other companies and other industries By what your competitors doing 👉 Customers will demand more from you tomorrow than they do today, and their standards and expectations will change over time Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

3 years fa40:06

40:06

Getting to Aha! with Darshan Mehta

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Listening to the VoC with Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right” 48:02

3 years fa48:02

48:02

In this episode of Getting to Aha!, Darshan Mehta is joined by Nicholas Zeisler, Customer Experience Executive & Author of “We’re Doing CX Wrong and How To Get It Right.” They talk about Nicholas’ aha! moment to improve customer experience, finding his purpose in this niche, running VoC programs for customer satisfaction, and delivering on your brand promise. He also shares tips on gaining the voice of the customer and embracing negative feedback as the crux of brand growth and improvement. Nicholas touches on employee enablement, understanding how customers use your product, and leveraging your services. Nicholas Zeisler is a Customer Experience Executive, CX Strategist, and Principal at Zeisler Consulting. He’s also a host, Head of Customer Experience at Founders Live, and the author of “We’re Doing CX Wrong and How To Get It Right.” Nicholas’ expertise lies in building organizations’ customer-centricity by aligning corporate and Customer Experience strategies, developing Voice of the Customer (VoC) functions, strategy alignment, and fostering a customer-centric culture. He’s a Lean Six Sigma Black Belt, a Certified Scrum Master, and holds a Master’s Degree in Operations Research. KEY TAKEAWAYS 👉 If you're more customer-centric, your customers will be happier, thereby increasing their chances of coming back 👉 “Voice of the customer {VoC} is not the end of your CX journey. It's the beginning” 👉 “Use your voice of the customer to actually do something.” It's very important to take action with the information that you get from your customer insights program—the purpose of your VoC program should be to identify things for you to do 👉 The reason you do CX shouldn't be for ROI, sales, or revenue. It should be to eliminate the gap that may exist between your customer's experiences and your brand promise 👉 “Don't just rely on surveys; get out there [and] walk in your customers' shoes” 👉 “Start with why. Understand why you're doing CX in the first place, and that will flow down to all the different parts of your VoC” 👉 Ask something meaningful based on what you're trying to accomplish. When you're ascertaining your insights from your VoC program, think beyond NPS and C-SAT 👉 “Don’t be an ‘askhole.’ Actually take action based on what your customers are telling you” 👉 Walk in your customer's shoes; it's even more valuable than surveying 👉 “...When I use the term brand promise, I'm talking about a conglomeration of your mission, vision, your values, your principles, what you're trying to deliver” 👉 Ask open-ended questions in your VoC 👉 “The whole purpose of VoC is to solicit negative feedback” 👉 When you listen to your customers, you can find that niche, and you can develop your brand promise in a way that ties in with your priorities, values, and principles 👉 If you concentrate on your brand promises, you’re asking how you can make experiences real to our customers 👉 Listen to your customers Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Online Qualitative User Research: Challenges and Approaches with Dan Fleetwood, President of Research and Insights at QuestionPro 37:51

3 years fa37:51

37:51

In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Fleetwood, President of Research and Insights at QuestionPro. They discuss Dan’s aha! moments along his career journey. They further discuss roadmaps to online survey response optimization, role of online communities in market research, and much more. They delve into the influence of COVID on online survey adoption and accessibility, the role and impact of atomic research, survey presentation recommendations, and the future of online qualitative user research. Dan is the President of Research and Insights at QuestionPro. He has over fifteen years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. His role in tech started early in his career, where he saw rapid growth in the market and realized he wanted to do something in tech. Prior to QuestionPro, he worked with Pacific Market Research, where he used technology platforms as the project management director. KEY TAKEAWAYS 👉 Atomic research is an essential element of insight and research repositories, as it aids the creation of a structure that provides a corporate taxonomy for effectively managing user research 👉 Atomic research not only breaks down information, but also stores it for easy access, which clients can refer to later when they need additional insights over time 👉 A survey length of ten to twelve minutes is optimal, and if it will be longer, respondents should be informed and incentivized. If it is multiple choice, Dan recommends drafting between twenty and thirty questions, with five to eight demographic questions 👉 Three steps to implementing atomic research; Know currently where all the qualitative research information is Dedicate some resources to get it there Make it a regular process through training programs to get the information coming in 👉 When you are sending out a survey, make sure that you would take it yourself 👉 Make your survey more interactive, meaningful and fun for respondents using smileys ranking, thumbs up, images and videos, and progress bars 👉 The ideal length for a survey is ten to twelve minutes, before you start to experience respondent fatigue 👉 One common survey mistake is attempting to make it excessively complicated with overly complex logic such that the respondent is unable to comprehend the study path 👉 Online communities are essentially about having a quick pulse on what's going on in the market to adjust to certain changes 👉 “Most companies have a CRM for customers, but what do they have for their data?” 👉 Videos can lead to better engagement with online surveys in the future 👉 With more interactive questions, Heatmap analysis can also provide clear insights on preferences of respondents Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Managing Audience Intelligence with Phil Irvine, Vice President, Audience Intelligence at RPA 35:49

3 years fa35:49

35:49

In this episode of Getting to Aha!, Darshan Mehta is joined by Phil Irvine, Vice President, Audience Intelligence at RPA. They discuss Phil’s aha! moments, market and audience intelligence, how to improve marketing experiences, developing a marketing strategy based on data and reality, shifting brands' mindsets to customer-centricity, optimizing the customer experience, customer loyalty acquisition and retention, and the future of market intelligence. Phil Irvine is a marketing expert who manages customer programs and experiences and drives customer-centric focus and audience at scale. He is also a marketing manager, operations manager, and customer experience manager who drives growth in e-commerce and streaming businesses. Phil manages digital marketing strategy teams that build performance marketing, creativity, and analytics support. In 2009, he graduated from UCLA Anderson School of Management with an MBA in Strategy/Real Estate. Phil is the Vice President of Audience Intelligence at RPA, a modern advertising agency with a “people first” perspective. At RPA, he oversees audience intelligence and insights and manages audience strategy and activation for businesses. He is also the podcast host of “Clear the Air with RPA.” KEY TAKEAWAYS 👉 The audience research and discovery phase can be broken down into four quadrants: demographic traits, media consumption traits, attitudinal traits, and motivational traits 👉 Do your research before making a decision; look into past performance, the market, and your competitors 👉 “If you can get access to your current customers or past customers and try to look at that data and see what types of lifestyle, behavioral, attitudinal traits kind of over-index for people who have actually transacted with you, that should be used as an input into your creative design and creative direction” 👉 To build a connection with your consumers, align your messaging with them 👉 Customer centricity is not just outbound advertising or direct marketing, where you're proactively trying to communicate with customers. It is also the management of inbound experiences where customers have an omnichannel experience 👉 In trying to create an omnichannel experience for consumers, you need to have a mindset change. You need to change the mode of thinking of your leadership and workers 👉 Show visualizations of how you can adjust different consumer experiences and constantly test new things 👉 To foster customer loyalty, ensure you treat your best customers the right way and prioritize your resources to make sure they stay happy. Note that this does not mean you won't treat your other customers right 👉 When it comes to audience intelligence, some brands are too reliant on data and don't take the time to think through whether insight is practical and makes sense or not. On the other hand, some brands spend too much time thinking about what's practical and what makes sense and don't listen to the data. Strike a balance between the two, and you'll have a lock on audience intelligence 👉 Don't over-rely on data. Take a step back and think through what's practical 👉 The ability to detect customer preferences regarding online versus in-person experiences and tailoring those interactions with your brand to their preferences is important Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Creating a Remarkable Customer Experience with Dan Gingiss, Chief Experience Officer at The Experience Maker 48:57

3 years fa48:57

48:57

In this episode of Getting to Aha!, Darshan Mehta is joined by Dan Gingiss, Chief Experience Officer at The Experience Maker. They discuss Dan’s pivotal and aha! moments during and after his traditional marketing career. They also discuss the best ways to create remarkable customer experiences, misconceptions common to customer experience, employee empowerment, brand trust and loyalty, the difference between good customer experience and remarkable experiences, and much more. Dan Gingiss is a keynote speaker, author, and podcaster, skilled in executive coaching, business, marketing, brand consulting, corporate training, and content strategies. He has worked as Head of Customer Experience at Discover Financial Services, Senior Director, Global Social Media at McDonald's, Head of Digital Marketing at Humana, and Vice President, Marketing at Persado. He has been in the marketing space for 20 years and is the Chief Experience Officer at The Experience Maker. He assists companies in turning customer experience into their best marketing strategy by empowering every employee to become an experience maker. KEY TAKEAWAYS 👉 Be observant. Pay more attention to the experiences customers have. “...With being more observant, you can really figure out, not only what you like as a customer and do more of that for your customers, but also what you don't like” 👉 “Become a customer of your own business and go through the process…do the things you're asking customers to do, and if they annoy you, then stop doing them for your customers” 👉 “...Today's consumer wants to have a relationship with the companies that they spend their hard-earned dollars…They want to feel appreciated. They want to feel like not only are they loyal to the company, but the company's loyal to them” 👉 “Too many executives are not customers of their own company. Or even worse, they’re VIP customers.“ They have no idea how normal customers are treated 👉 “Too many companies are competing on either price or product, and today, competing on price has become a loser's game” 👉 “Customer experience is not a soft skill. It is an absolutely critical piece to business success. Every company should have a C-level executive in charge of it. It's that important” 👉 Customer experience is an ultimate differentiator because your employees deliver it. You have unique employees; therefore, they can deliver a unique experience. They just have to be taught what a good experience looks like 👉 The difference between companies that have endless loyalty with their customers and companies that are still struggling to get it is that one takes the time to get to know customers and understand what they're going through, while the other does not 👉 “If you're a CEO, take a couple of minutes every week and call a customer and just say, hi” 👉 While surveys can help get feedback, they should not be the only source of feedback. “...in addition to a quantitative survey that gives you scores, you've got to get that qualitative feedback, which can be done in a survey as well, where you ask for open-ended questions...” 👉 “Don't be afraid of complaints because people who complain do so because they care. They want you to fix it for them so they can keep being your customer” 👉 The way to create experiences people want to talk about is to go from creating average, uninteresting experiences to creating extraordinary experiences 👉 “If you want inspiration, do not look at your direct competitors” 👉 Impact customer experience by targeting all human senses and evoking emotion in them 👉 “When you have an experience that is so profound, you don't ever forget it” Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media 43:08

3 years fa43:08

43:08

In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media to connect with customers and improve conversion rate, and using augmented reality in social media marketing. Brooke Sellas is a digital marketing consultant specializing in done-for-you social media management, social media listening, customer experience, and community & customer care through social media. She is a social media speaker and Companion of The Marketing Companion podcast. Brooke is also an adjunct lecturer at the University of California teaching a digital marketing 1.0 certification course, and she is currently working on releasing a book titled “Conversations That Connect.” KEY TAKEAWAYS 👉 Seek out negative feedback. If all the feedback you get from people are positive, you would have no incentive to change as everything already appears perfect 👉 If you take the time to listen to, understand, and work on easing customers’ pain points, developing brand loyalty among customers will be a piece of cake 👉 A lot of brands find it difficult to apologize or accept wrongfulness. Whereas, if they can just be open, authentic, and transparent, it will be easier to gain the trust and loyalty of consumers 👉 Like every other kind of relationship, the relationship between brands and customers thrives on reciprocity and trust. Brands can successfully create a strong bond between their customers and business by moving past cliches and fact-based information to communicate opinions and feelings 👉 “Nearly everyone's in a camp of facts. Very few are in the camp of opinions and feelings. So if you want to differentiate, if your strategy is stagnant, this is where you have to go to — conversations versus campaigns” 👉 Customer-centric conversations should come first. Campaigns can then be a supplement to that 👉 To connect with your customers, understand your own brand values, figure out how you can connect your values with the values of your audience, and then use conversations to have topics and themes around these values through opinions and feelings 👉 Use social media to build loyalty and relationships at scale and on an individual level 👉 Customer care does not begin post-purchase. It starts right from conversations had around your brand even before your product is purchased 👉 Use KPIs to track your business and social media goals. Develop a social media strategy. First, know your social media goals and how they tie to your business goals. Then come up with KPIs that will help you meet those goals. Benchmark them, write monthly goals, and keep track of whether or not you meet those KPIs 👉 Focus on getting engagement on socials rather than accumulating followers, as this helps with easy conversion 👉 It’s not about the number of posts you make; it’s about the quality 👉 The higher peer-to-peer recommendations about a product are, the higher the share of voice on social media 👉 Identify your customers and tailor your content to their interests 👉 Use social listening to mirror your customers. Avoid corporate-speak and use words or phrases used by customers for content marketing and brand messaging 👉 “If you truly want to focus on CX, social media and social-led customer care should be a part of your budget…” 👉 Look at what's happening on socials. Understand how much of it is acquisition and how much is about support. Then make a plan for meeting people there and make sure that your response times are as fast as possible Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents 49:20

3 years fa49:20

49:20

In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more. Rebecca Brooks is a consumer insights researcher who is passionate about revealing consumer history. She has always been interested in the motivations beyond human behavior, what people say and what they do, and why they are doing it. She uses insights from her research to find explanations and provide solutions to modern-day consumer problems and help businesses and brands make better decisions. Rebecca is the CEO & Founder of Alter Agents, a market research consultancy providing innovative quantitative and qualitative solutions that deliver consumer insights to businesses. KEY TAKEAWAYS 👉 “When people are answering questions, they're answering kind of an idealized version of themselves” 👉 Rather than asking people, “What will you do?”, ask them what they did and why they did it 👉 Brands should always think from the consumers’ perspective, not from what you as a brand want to know, but what is their experience? 👉 There is no defined path to purchase 👉 With Gen Z, we’ve come to a point where customer loyalty is incredibly hard to hold on to 👉 “Shopper promiscuity” in customers is due to the ease of access to information about several existing brands and markets, and the constant pursuit of the best products 👉 The increase in customer research is due to the societal and self-imposed pressure to make informed decisions in purchases 👉 “[Brand] is packaging. It is advertising. But it is also who you are, what you stand for, how you are seen in the world, how you handle controversy, how you talk about things that have gone wrong. All of that is now part of the brand identity, and all have to be given equal attention" 👉 Customer experience is “not only about innovating in terms of the products in your category, but it's also thinking about innovating the customer's experience so that you are living up to experiences that they're getting from other brands, even if those brands aren't in your category” 👉 Understand the emotional driver behind customers' purchases 👉 Creating an emotional connection between customers and your product is a great way to improve customer experience and aid customer retention 👉 “Understand who your shopper is, and where are they on the scale and kind of what are their needs at the moment. Are you really serving what their emotional health is?” 👉 The ability to connect to customers' emotional side, figure out the driving force behind them, and make them happy are powerful components in the enhancement of customer experience Listen Now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Simplicity of Leadership with Katie Anderson 37:01

3 years fa37:01

37:01

In this episode of Getting to Aha!, Darshan Mehta is joined by Katie Anderson, Author of "Learning to Lead, Leading to Learn.” They discuss Katie’s aha! moment from her meeting with Isao Yoshino, a leader from Toyota. They talk about the cycle of learning to be a leader to leading with a learning mindset. They also talk about the Kaizen mindset, the Toyota Way, the importance of reflection, asking the right questions for easy problem solving, and many more. Katie Anderson is the founder and principal consultant at Katie Anderson Consulting. She is also an internationally recognized leadership and learning coach, professional speaker, and the author of the international best-selling book "Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning." Katie has over 20 years of experience creating and supporting change and improvement in many industries. Her passions go beyond just learning and spill over to her love for travel. She has lived in 5 different countries outside the United States, including Australia, the UK, Japan, Spain, and the Dominican Republic. Katie is a B.A. holder with honors from Stanford University, and was a Fulbright Scholar in Australia, where she was awarded a Master’s degree in public health from Sydney University. KEY TAKEAWAYS 👉 Develop a passion and attitude for learning 👉 “We need to learn how to be a leader. And then we need to lead with a mindset and intention of learning, not just learning for ourselves and our own sake, but helping others learn” 👉 Leadership is not just about how to achieve results; it’s about how you are helping people get more effective in the process of learning to achieve those results 👉 Develop a mindset of curiosity and how to lead to inspire learning in people 👉 “When you move into a leadership or in a consulting or coaching role, your responsibility, your purpose is no longer about necessarily you being the expert with all the answers, but it's about you helping other people move towards the answer” 👉 A leader’s role includes not just command and control, but also directing and providing support to others and simultaneously looking for opportunities for improvement 👉 The simplicity of leadership is explained by answering the questions ‘Where do we need to go?’ ‘How can I help you figure out how to get there?’, and ‘What do I need to do to improve myself as well?’ 👉 Creating a culture and attitude towards learning is not as complicated or complex as people say it is, but it requires putting intentional effort into showing up in a different way 👉 “‘Pay attention to the quality of your questions” 👉 “Develop a habit of daily reflection because reflection is where the learning happens” 👉 Know what your role or your purpose is 👉 Be intentional and purposeful about how you're having conversations. Learn to have open, blameless, and engaging conversations 👉 Asking questions helps us avoid making assumptions, helps us understand and fix the root problems, and makes us better teammates 👉 Stop telling people what to do as it takes away their opportunity to go through problem-solving and puts the burden on your own back 👉 “When we connect with purpose and can align our actions, then we have a real positive and meaningful impact in the world” Rate & Review Getting to Aha!: bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Instructions on how to follow, rate and review Getting to Aha! are here - https://bit.ly/3JbocJi Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Critical Thinking with Jamie Flinchbaugh, Author of “People Solve Problems" 44:45

3 years fa44:45

44:45

Jamie Flinchbaugh is a lean thought-leader, an entrepreneur, a senior executive, and a consultant. He assists teams with accelerating their journey by creating solutions to their problems and providing the tools and education needed to make lean leaders successful. Jamie is a board member, co-founder, advisor, or angel investor to multiple companies and has 30 years of learning-oriented experience in various industries. He is also the author of “People Solve Problems: The Power of Every Person, Every Day, Every Problem,” and the founder of JFlinch. KEY TAKEAWAYS 👉 Strategic thinkers are good problem solvers 👉 “…Tools sometimes get in the way of the thinking” 👉 Cultivate the right mindset to engage with a problem with a sense of curiosity, exploration, and humility 👉 Develop a thirst for knowledge 👉 It is impossible to teach a person to be a critical thinker if they are satisfied with who they are and unwilling to open up their minds 👉 “...You learn through discovery…” 👉 Get comfortable with challenging your thought processes and decisions 👉 You need to create an inflection point for yourself or have it created for you. This inflection/feedback provides you with a new perspective to try again in a different way 👉 If you can develop and maintain your sense of purpose and the drive to grow, your critical thinking and problems solving skills will only continue to improve exponentially 👉 Practice deep reflection through deep structured thinking 👉 Integrate both analytical thinking and intuition into your problem-solving process 👉 “...Get it out of your head and make it real.” Write your thoughts and conclusions down, as this simple act solidifies the idea you have conceived 👉 The problem-solving process starts with asking yourself first what you don't know, what you need to learn, and how to learn it 👉 Think beyond the template. “The template is just a job aid. It's just a starting point. It's not the goal itself.” 👉 We constantly look for formulas to get things done, but the ultimate formula is thinking, exploring, and continuous learning 👉 “There's a lot of things you can't control. Roll with it, always be curious, and move forward.” Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes” 40:21

3 years fa40:21

40:21

Gerard Ibarra is a consultant, author, speaker and a serial entrepreneur, who uses his experience across multiple spheres of life to help companies and businesses make well-rounded and informed decisions for companies. Using several methods and analyses, he helps to bring company stakeholders together to improve their processes and reduce costs. Gerard, the Principal Consultant at Ibarra & Associates Business Consulting, received his Ph.D. in Logistics Systems Engineering and Operations Research from Southern Methodist University’s (SMU) Lyle School of Engineering. KEY TAKEAWAYS 👉 Perform risk analysis; it is a method of making decisions in order to eliminate risks and evaluate the risk/benefit ratio of every task 👉 “Don’t let your emotions get the best of you” 👉 In every decision you make, have your true goal in mind. Have a clear image of what it is you’re trying to accomplish, as it will help you achieve that goal 👉 Consider the totality of all the factors that will make your final decision a good one, i.e., put everything into consideration and leave no stone unturned 👉 Negotiation is a great skill to have in decision-making. It helps narrow your options down, thereby giving you a clearer picture of the choice you're about to make 👉 Avoid walking into the confirmation bias trap. Get your ego out the door and evaluate your options objectively in order to make the best possible decision 👉 “...There are things that you know, there are things that you don't know. But the worst ones are, there are things that you don't know that you don't know…” 👉 Getting people involved in a decision-making process helps create a balance because "if everybody's guts put together, then you'd make a better decision" 👉 Get perspectives, viewpoints, and opinions different from yours from key players in your business or life. Doing so will help you make informed and better decisions and reduces the risk of making a wrong decision 👉 Draw up a chart to separate your needs from your wants so you can easily tell if the decision you're about to make is rational or emotional 👉 Have an exit strategy; a plan B. “...Part of that exit strategy should be, if this is not what was right, what do I do next?” 👉 During the process of critical thinking, when you’re making a life-changing decision, you have to stay focused Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 Youtube - https://bit.ly/3KYAHtd RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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The Art of Data Visualization with Randy Krum, Founder & Chief Designer at InfoNewt 34:30

3 years fa34:30

34:30

Randy Krum is a Data Visualization & Infographics Designer, Author, Consultant, Speaker, Instructor, and President at InfoNewt. He is also the owner & author of Cool Infographics and is passionate about communicating insights through visuals. He liaises with multiple companies to visualize internal data such as internal processes, marketing strategies, consumer experiences, product differentiation, qualitative and quantitative research, website statistics, and so on. KEY TAKEAWAYS 👉 Visualize your data because visual information is not only easier and faster to understand, but it's more memorable. 👉 “Go beyond (software) defaults.” 👉 “Focus on one thing that you're trying to communicate, don't try and throw everything into one chart.” 👉 “Try to minimize the text as much as possible and make as much of that communication visual as you can so that they're paying attention to you, to visuals, to where we're trying to focus your attention…” 👉 Be different. Think outside the box. Approach all work with a fresh perspective and tap into something simple yet unique that will resonate with those employing your services. 👉 People like to feel like they belong in a story. They like to feel like the message is meant for them alone. Communicate to that part of them. 👉 Make your visuals relevant to the data/message you're trying to pass across and make them memorable for the audience. 👉 “Data visualization design is not about making your charts pretty. It's really about communicating the data.” Data visualization is more about storytelling; therefore, tell a great story through your design. 👉 Help clients figure out the insights they want to communicate and access the thought processes behind them by walking them through a design process. 👉 Know your audience and what you want them to do with the data you provide them. People only need you to tell them what to do to do what you need them to do. Instead of a heavy sales pitch or a heavy-handed persuasiveness, a simple call to action will do the trick most of the time. 👉 Get involved in trials and market experiments to gauge your market’s understanding of your data and their response to it. Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit 40:47

3 years fa40:47

40:47

Whitney Dunlap-Fowler is the Owner & Independent Brand Strategist at A Touch of Whit. She is a freelance cultural strategist, semiotics expert, and future-proofing brand strategy maven. She has almost ten years of experience with fortune 500 companies from across the globe and uses her knowledge to build up brands. Whitney, a researcher and historian is also the Founder at Insights in Color. KEY TAKEAWAYS 👉 Take a step out of your comfort zone to amass knowledge 👉 “…The past is necessary to understand where you’re going, and it helps you kind of contextualize why something might exist” 👉 Take a moment to ask yourself what you like doing and why you enjoy doing it. The answers you come up with have the potential to change your life 👉 Be receptive to feedback. Always find ways in which you might be wrong, have limited vision, or have a scope not broad enough for what you’re trying to create. Seek other people’s perspectives on what you're working on 👉 Challenge yourself Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

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Be Amazing or Go Home with Shep Hyken, Chief Amazement Officer at Shepard Presentations 42:03

3 years fa42:03

42:03

Shep Hyken is a customer service and experience expert, passionate about delivering amazing experiences for his customers. He is a keynote speaker and authority leader on giving customers the best possible experiences and customer retention in business. He is also a New York Times, Wall Street Journal, USA Today bestselling author of seven books, including Moments of Magic®, The Loyal Customer, and Be Amazing or Go Home. KEY TAKEAWAYS 👉 The customer experience entails a lot of things, from showing appreciation to getting feedback and making improvements based on these feedbacks 👉 Insight is more than just a thought; it is internalizing and turning observation into action 👉 Do not let life go by you. Pay attention to the goings-on around you and seek out opportunities. Condition your brain to seek out opportunities linked to what you’re doing 👉 Customer experience begins the moment the customer starts thinking about what they want and how they’ll get it. It begins when want is just a figment of the customer's imagination 👉 “The best businesses recognize it's not about getting a customer; it's keeping a customer and getting them to come back over and over again” 👉 “Recognize all of the different ways customers interact with you, plot them out, and understand the journey that they take.” 👉 Remember; “ Interaction over transaction, because the interaction is part of something bigger, the transaction means there's a finality to it.” 👉 “Customer loyalty to me is not defined as a lifetime. It's really defined as every next time opportunity” 👉 Every company employee needs to be adequately trained on their role in contributing to customer experience. They need to understand what the vision of service and experience is for the customer 👉 “Amazement isn't about being over the top and blowing people away with the most incredible service they've ever had…it's just consistently and predictably a tiny bit above average…” 👉 “Train the customer to use the tools that will make them happier when they do business with you” Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 RSS - https://bit.ly/3AFrUs6 Instructions on how you can follow, rate and review Getting to Aha! are here: https://www.fame.so/follow-rate-review Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse 41:21

3 years fa41:21

41:21

Kristin Luck is a serial marketing measurement technology entrepreneur with over 20 years of industry experience, an investment banker, advisor, and consultant. She is the Founder & Managing Partner at ScaleHouse, where she uses non-traditional growth strategies for marketing technology firms and market research companies. A woman of many passions, Kristin is the Founder of Women in Research, the President of ESOMAR, and is passionate about helping businesses scale and monetize their businesses. She is a guru at growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others. KEY TAKEAWAYS 👉 “...I'm a big fan of lifelong learning and learning new things, and so I don't really shy away from that at all. And I think that's been really fundamental to my success as, not just an entrepreneur, but just having a lot of work, work satisfaction on top of that” 👉 A common thing among many successful people is their genuine curiosity and drive to learn, keep learning, and keep exploring 👉 An insight is “any piece of learning that you have…any kind of aha! moment that you have” 👉 “I think that is the key to being successful at anything is; are you passionate about it enough so that you will work on it day and night/ and that you think about it and obsess about it all the time?” 👉 At first, learning a new thing might make you feel dumb, but the key to overcoming that feeling is to keep learning and acquire as much knowledge on the subject as possible 👉 Read a lot and do it daily until it becomes a habit 👉 “...Just because you can do something doesn't necessarily mean that's a good use of your time” Learn to prioritize your work and focus on what matters the most to you. Direct your energy to that and watch your productivity burgeon 👉 Follow your passions with all of your heart Listen now! bCast - https://bit.ly/3ACsRBz Apple - https://apple.co/3gsuA31 Spotify - https://spoti.fi/3B0lVy6 RSS - https://bit.ly/3AFrUs6 Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience. Check out the 3 most downloaded episodes: Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates If you are interested in joining Getting to Aha! as a guest, please complete this form…

Getting to Aha! with Darshan Mehta

1
Welcome to Getting to Aha! 4:36

3 years fa4:36