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Episode 46: Lauren Hartstone
Manage episode 186022052 series 97697
Lauren Hartstone is a new staff creative director at Sibling Rivalry, having worked with a myriad of companies like Stardust, LoyalKasper, MTV, Imaginary Forces, and Gretel. On this week’s episode we talked about the pros and cons of being scatterbrained, how she approaches a pitch, pulling references, and the necessity of learning from other people.
Links :
Website : http://lhartstone.com/
Sibling Rivalry : http://siblingrivalrystudio.com/
Imaginary Forces : https://www.imaginaryforces.com/work
LoyalKasper : http://www.loyalkaspar.com/
Gretel : http://gretelny.com/
Notes :
-Sibling Rivalry
-Background : VH1
-Brands having multiple specialties
-Studios moving towards blended operational lines
-Pros and Cons of being scatterbrained
-Difficulties in modern personal branding
-MTV
-Stardust
-Recognizing the need to learn from other people
-LoyalKasper
-Approaching a pitch
-Pre production process
-Setting the style with a team/creative collaborative process
-Where to find references
-Imaginary Forces
-Narrative work and title sequences
-The Pacific
-Dusk
-Pitching something you’ve never attempted be
-Perspective and being mindful of the bigger picture
-Presenting a handful of directions
-Slack
-Pulling and utilizing a reference bank
-Gretel
-Brand immersion and concept research
-Overcoming burnout
-Work/Life Balance
-Mindsets
-The Future : storytelling
- Dream Client: Nike
- Favorite Animated Film: Doesn’t have one. But her daughter will only watch Frozen.
- What does your family think you do: I think they think I color.
61 episodi
Manage episode 186022052 series 97697
Lauren Hartstone is a new staff creative director at Sibling Rivalry, having worked with a myriad of companies like Stardust, LoyalKasper, MTV, Imaginary Forces, and Gretel. On this week’s episode we talked about the pros and cons of being scatterbrained, how she approaches a pitch, pulling references, and the necessity of learning from other people.
Links :
Website : http://lhartstone.com/
Sibling Rivalry : http://siblingrivalrystudio.com/
Imaginary Forces : https://www.imaginaryforces.com/work
LoyalKasper : http://www.loyalkaspar.com/
Gretel : http://gretelny.com/
Notes :
-Sibling Rivalry
-Background : VH1
-Brands having multiple specialties
-Studios moving towards blended operational lines
-Pros and Cons of being scatterbrained
-Difficulties in modern personal branding
-MTV
-Stardust
-Recognizing the need to learn from other people
-LoyalKasper
-Approaching a pitch
-Pre production process
-Setting the style with a team/creative collaborative process
-Where to find references
-Imaginary Forces
-Narrative work and title sequences
-The Pacific
-Dusk
-Pitching something you’ve never attempted be
-Perspective and being mindful of the bigger picture
-Presenting a handful of directions
-Slack
-Pulling and utilizing a reference bank
-Gretel
-Brand immersion and concept research
-Overcoming burnout
-Work/Life Balance
-Mindsets
-The Future : storytelling
- Dream Client: Nike
- Favorite Animated Film: Doesn’t have one. But her daughter will only watch Frozen.
- What does your family think you do: I think they think I color.
61 episodi
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